Latin America Audience in Germany
Latin America has an estimated audience of 1,246,915 people in Germany. 49.0% are female, 51.0% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ronaldinho, Christopher Walken, Ricky Martin, Tagesschau, Livemusic.
The average Latin America fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ronaldinho, Christopher Walken, Ricky Martin, with strongest over-indexing on Ronaldinho (16.94× the country average). Demographically, the Latin America audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Latin America fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 36.8 |
| Estimated audience size | 1,246,915 |
Audience persona
The typical Latin America fan in Germany is balanced, around 36.8 years old, with strong Sustainability tendencies and a notable affinity for Ronaldinho.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 309,074 | 1.13× |
| Bayern | 232,771 | 1.16× |
| Baden-Württemberg | 174,473 | 1.03× |
| Niedersachsen | 135,205 | 1.12× |
| Hessen | 94,627 | 1× |
| Berlin | 70,580 | 1.27× |
| Sachsen | 67,432 | 1.1× |
| Schleswig-Holstein | 50,097 | 1.12× |
| Brandenburg | 36,579 | 0.95× |
| Hamburg | 35,059 | 1.24× |
| Rheinland-Pfalz | 34,910 | 0.56× |
| Sachsen-Anhalt | 31,573 | 0.98× |
| Thüringen | 28,912 | 0.91× |
| Mecklenburg-Vorpommern | 17,355 | 0.73× |
| Saarland | 10,804 | 0.71× |
| Bremen | 10,769 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ronaldinho | 16.94× | Sports |
| Christopher Walken | 19.61× | Movies & TV |
| Ricky Martin | 15.05× | Music & Radio |
| Tagesschau | 2.01× | Movies & TV |
| Livemusic | 3.27× | Music & Radio |
| Pets | 1.8× | Pets & Animals |
| Spiegel Online | 1.86× | News |
| Ric Flair | 11.66× | Sports |
| Automobiles | 1.71× | Cars & Mobility |
| Grease (musical) | 9.38× | Music & Radio |
| Superman | 2.38× | Movies & TV |
| Do it yourself (DIY) | 1.77× | Home & Garden |
| Beetlejuice | 3.69× | Movies & TV |
| Western Union | 3.12× | Business & Career |
| Canada | 2.39× | Travel & Leisure |
| Footloose (musical) | 19.61× | Music & Radio |
| Gérard Depardieu | 8.82× | Movies & TV |
| Art exhibition | 2.76× | Arts & Culture |
| Batman | 1.82× | Movies & TV |
| Secret Escapes | 3.93× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.63 |
| Mindfulness | BALANCE | 1.58 |
| Travelling | THRILL | 1.58 |
| Pet Ownership | JOY | 1.52 |
| LGBTQ+ Identity | OPEN | 1.49 |
| Early Adopter Mentality | POWER | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Brazil | 10.3% |
| Mexico | 9.3% |
See Latin America audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Latin America have in Germany?
Latin America has an estimated audience of 1,246,915 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Latin America fans?
49.0% of Latin America fans are female, 51.0% are male, with an average age of 36.8 years.
Which brands do Latin America fans like most?
Latin America fans show strongest brand affinity for Ronaldinho (16.94×), Christopher Walken (19.61×), and Ricky Martin (15.05×) over the country average.
Where do Latin America fans live in Germany?
Latin America fans in Germany are most concentrated in Nordrhein-Westfalen (reach 309,074), Bayern (reach 232,771), and Baden-Württemberg (reach 174,473). These three regions account for the largest share of the active audience.
What other brands do Latin America fans also like?
Beyond Latin America itself, the audience over-indexes on Christopher Walken (19.61×), Ricky Martin (15.05×), Tagesschau (2.01×), and Livemusic (3.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Latin America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.