Rascasse Audience Intelligence

Latin America Audience in Germany

A data profile of the people who buy, follow and care about Latin America in Germany — modelled from more than twelve digital signal sources. Latin America has an estimated audience of 1,246,915 people in Germany.

#53among Region in Germany#382among POI in Germany#431in Travel & Leisure

The average Latin America fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ronaldinho, Christopher Walken, Wicked (musical), with strongest over-indexing on Ronaldinho (19.61× the country average).

Demographically, the Latin America audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Latin America fan in Germany is balanced, around 36.8 years old, with strong Spirituality tendencies and a notable affinity for Ronaldinho.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Latin America profile in Germany.

Audience size
1.2M
in Germany
Gender
49.0%♀
51.0% male
Age
36.8
average years
Country rank
#5315
POI in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Latin America fans

49.0% are female, 51.0% are male, average age 36.8.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Latin America audience in Germany
MetricValue
Female49.0%
Male51.0%
Average age36.8
Estimated audience size1,246,915
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Latin America audience in Germany
Age bracketShare%
16-1924%
20-2922%
30-3921%
40-4920%
50+14%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Latin America audience comes from Germany.

Worldwide audience distribution share by country for Latin America
CountryShare
United States22.3%
Brazil10.3%
Mexico9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Latin America audience in Germany is strongest.

Fig. 05

Top regions by affinity

Latin America fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K1.26×
02Hamburg~30K1.21×
03Bayern~200K1.12×
04Schleswig-Holstein~50K1.11×
05Nordrhein-Westfalen~300K1.09×
06Sachsen~70K1.08×
07Niedersachsen~100K1.06×
08Bremen~10K1.03×
09Hessen~100K1.01×
10Sachsen-Anhalt~30K1.01×
11Baden-Württemberg~200K0.99×
12Brandenburg~40K0.97×
13Thüringen~30K0.93×
14Saarland~10K0.81×
15Mecklenburg-Vorpommern~20K0.80×
16Rheinland-Pfalz~50K0.78×
Fig. 06

Affinity by region

Affinity by region — Latin America, Germany
0.78×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Latin America audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Latin America audience
#·InterestCategoryAffinity×
01RonaldinhoSports19.61×
02Christopher WalkenMovies & TV19.61×
03Gérard DepardieuMovies & TV19.61×
04Coral reefTravel & Leisure19.61×
05Konfrontacja Sztuk WalkiSports19.61×
06Footloose (musical)Music & Radio19.61×
07Lin-Manuel MirandaMovies & TV19.61×
08Wicked (musical)Music & Radio13.73×
09Grease (musical)Music & Radio11.43×
10Ric FlairSports10.14×
11Ricky MartinMusic & Radio9.95×
12Las VegasTravel & Leisure5.37×
13Crime fictionLiterature3.91×
14Robert RedfordMovies & TV3.50×
15BeetlejuiceMovies & TV3.40×
16ActivismPolitics & Society2.96×
17LivemusicMusic & Radio2.20×
18TagesschauMovies & TV2.14×
19SupermanMovies & TV2.13×
20Netto Marken-DiscountShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Latin America audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Latin America audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.98×
MindfulnessBALANCE1.57×
Community OrientationOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Latin America audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.85×
Price SensitivityPREMIUM0.86×
Sports ActivityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Latin America have in Germany?

Latin America has an estimated audience of 1,246,915 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Latin America fans?

49.0% of Latin America fans are female, 51.0% are male, with an average age of 36.8 years.

03

Which brands do Latin America fans like most?

Latin America fans show strongest brand affinity for Ronaldinho (19.61×), Christopher Walken (19.61×), and Wicked (musical) (13.73×) over the country average.

04

Where do Latin America fans live in Germany?

Latin America fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Latin America fans also like?

Beyond Latin America itself, the audience over-indexes on Christopher Walken (19.61×), Wicked (musical) (13.73×), Tagesschau (2.14×), and Grease (musical) (11.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Latin America audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Latin America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →