Wicked (musical) Audience in Germany
Wicked (musical) has an estimated audience of 661,486 people in Germany. 59.8% are female, 40.2% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Grease (musical), Cats (musical), Carousel (musical), Les Misérables (musical), Mamma Mia!.
The average Wicked (musical) fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Grease (musical), Cats (musical), Carousel (musical), with strongest over-indexing on Grease (musical) (39.11× the country average). Demographically, the Wicked (musical) audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Individualism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Musical · Subtype: Musical
Demographics of Wicked (musical) fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 41.0 |
| Estimated audience size | 661,486 |
Audience persona
The typical Wicked (musical) fan in Germany is more female, around 41.0 years old, with strong Individualism tendencies and a notable affinity for Grease (musical).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 174,733 | 1.11× |
| Bayern | 119,296 | 1.03× |
| Baden-Württemberg | 99,878 | 1.02× |
| Niedersachsen | 69,850 | 1× |
| Hessen | 61,360 | 1.12× |
| Berlin | 42,766 | 1.33× |
| Rheinland-Pfalz | 36,322 | 1.01× |
| Sachsen | 35,317 | 1× |
| Schleswig-Holstein | 23,997 | 0.93× |
| Brandenburg | 20,528 | 0.92× |
| Hamburg | 20,313 | 1.25× |
| Sachsen-Anhalt | 15,831 | 0.85× |
| Thüringen | 15,327 | 0.84× |
| Mecklenburg-Vorpommern | 10,736 | 0.78× |
| Saarland | 7,592 | 0.86× |
| Bremen | 5,857 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grease (musical) | 39.11× | Music & Radio |
| Cats (musical) | 22.65× | Music & Radio |
| Carousel (musical) | 30.19× | Music & Radio |
| Les Misérables (musical) | 38.47× | Music & Radio |
| Mamma Mia! | 19.2× | Movies & TV |
| Beauty and the Beast (musical) | 38.18× | Music & Radio |
| Mamma Mia! (film) | 16.44× | Movies & TV |
| Eternal (band) | 19.41× | Music & Radio |
| Broadway (Manhattan) | 25.34× | Travel & Leisure |
| Grease (film) | 23.28× | Movies & TV |
| Latin America | 13.73× | Travel & Leisure |
| Cabaret (musical) | 48.28× | Music & Radio |
| Chicago (musical) | 31.01× | Music & Radio |
| Lin-Manuel Miranda | 38.72× | Movies & TV |
| Jersey Boys | 37.67× | Movies & TV |
| The Book of Mormon (musical) | 39.39× | Music & Radio |
| Annie (musical) | 25.25× | Music & Radio |
| Stage Entertainment | 18.43× | Music & Radio |
| Sister Act (musical) | 22.79× | Music & Radio |
| Tarzan (musical) | 22.38× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.36 |
| Spirituality | BALANCE | 1.28 |
| Early Adopter Mentality | POWER | 1.28 |
| Convenience Orientation | PREMIUM | 1.27 |
| LGBTQ+ Identity | OPEN | 1.26 |
| Tradition | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.0% |
| United Kingdom | 10.1% |
| China | 4.1% |
See Wicked (musical) audiences in other countries
More Musical audiences in Germany
- The Nutcracker (803,910)
- Starlight Express (669,593)
- Grease (musical) (661,438)
- Hair (musical) (470,852)
- Burlesque (2010 American film) (407,343)
Frequently asked questions
How many fans does Wicked (musical) have in Germany?
Wicked (musical) has an estimated audience of 661,486 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wicked (musical) fans?
59.8% of Wicked (musical) fans are female, 40.2% are male, with an average age of 41.0 years.
Which brands do Wicked (musical) fans like most?
Wicked (musical) fans show strongest brand affinity for Grease (musical) (39.11×), Cats (musical) (22.65×), and Carousel (musical) (30.19×) over the country average.
Where do Wicked (musical) fans live in Germany?
Wicked (musical) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 174,733), Bayern (reach 119,296), and Baden-Württemberg (reach 99,878). These three regions account for the largest share of the active audience.
What other brands do Wicked (musical) fans also like?
Beyond Wicked (musical) itself, the audience over-indexes on Cats (musical) (22.65×), Carousel (musical) (30.19×), Les Misérables (musical) (38.47×), and Mamma Mia! (19.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wicked (musical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.