Rascasse Audience Intelligence

Wicked (musical) Audience in Germany

A data profile of the people who buy, follow and care about Wicked (musical) in Germany — modelled from more than twelve digital signal sources. Wicked (musical) has an estimated audience of 705,747 people in Germany.

#2among Musical in Germany#3among Musical in Germany#954in Music & Radio

The average Wicked (musical) fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Grease (musical), Cats (musical), Agnetha Fältskog, with strongest over-indexing on Grease (musical) (39.11× the country average).

Demographically, the Wicked (musical) audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wicked (musical) fan in Germany is more female, around 41.0 years old, with strong Individualism tendencies and a notable affinity for Grease (musical).

Category: Music & Radio · Type: Musical · Subtype: Musical

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wicked (musical) profile in Germany.

Audience size
706K
in Germany
Gender
59.8%♀
40.2% male
Age
41.0
average years
Country rank
#8798
Musical in Germany
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wicked (musical) fans

59.8% are female, 40.2% are male, average age 41.0.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Wicked (musical) audience in Germany
MetricValue
Female59.8%
Male40.2%
Average age41.0
Estimated audience size705,747
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Wicked (musical) audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3922%
40-4923%
50+22%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Wicked (musical) audience comes from Germany.

Worldwide audience distribution share by country for Wicked (musical)
CountryShare
United States38.6%
United Kingdom10.1%
China4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wicked (musical) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wicked (musical) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.23×
02Hamburg~20K1.19×
03Nordrhein-Westfalen~200K1.08×
04Hessen~60K1.07×
05Rheinland-Pfalz~40K1.03×
06Bayern~100K1.00×
07Niedersachsen~70K1.00×
08Baden-Württemberg~100K0.99×
09Sachsen~40K0.99×
10Brandenburg~20K0.97×
11Bremen~6K0.97×
12Schleswig-Holstein~20K0.94×
13Saarland~8K0.93×
14Sachsen-Anhalt~20K0.92×
15Thüringen~20K0.90×
16Mecklenburg-Vorpommern~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Wicked (musical), Germany
0.85×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wicked (musical) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wicked (musical) audience
#·InterestCategoryAffinity×
01Cabaret (musical)Music & Radio48.28×
02The Book of Mormon (musical)Music & Radio39.39×
03Grease (musical)Music & Radio39.11×
04Lin-Manuel MirandaMovies & TV38.72×
05Les Misérables (musical)Music & Radio38.47×
06Beauty and the Beast (musical)Music & Radio38.18×
07Jersey BoysMovies & TV37.67×
08Chicago (musical)Music & Radio31.01×
09Carousel (musical)Music & Radio30.19×
10Agnetha FältskogMusic & Radio27.89×
11Broadway (Manhattan)Travel & Leisure25.34×
12Annie (musical)Music & Radio25.25×
13Grease (film)Movies & TV23.28×
14Sister Act (musical)Music & Radio22.79×
15Cats (musical)Music & Radio22.65×
16Tarzan (musical)Music & Radio22.38×
17Mamma Mia!Movies & TV19.20×
18Stage EntertainmentMusic & Radio18.43×
19Mamma Mia! (film)Movies & TV16.44×
20Latin AmericaTravel & Leisure13.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wicked (musical) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wicked (musical) audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.43×
MindfulnessBALANCE1.19×
Design AffinityPREMIUM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wicked (musical) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.75×
Need for SecurityCONSERVATISM0.77×
Urban LifestyleOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wicked (musical) have in Germany?

Wicked (musical) has an estimated audience of 705,747 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wicked (musical) fans?

59.8% of Wicked (musical) fans are female, 40.2% are male, with an average age of 41.0 years.

03

Which brands do Wicked (musical) fans like most?

Wicked (musical) fans show strongest brand affinity for Grease (musical) (39.11×), Cats (musical) (22.65×), and Agnetha Fältskog (27.89×) over the country average.

04

Where do Wicked (musical) fans live in Germany?

Wicked (musical) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wicked (musical) fans also like?

Beyond Wicked (musical) itself, the audience over-indexes on Cats (musical) (22.65×), Agnetha Fältskog (27.89×), Carousel (musical) (30.19×), and Les Misérables (musical) (38.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical audiences in Germany

See Wicked (musical) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wicked (musical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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