Rascasse Audience Intelligence

Broadway (Manhattan) Audience in Germany

A data profile of the people who buy, follow and care about Broadway (Manhattan) in Germany — modelled from more than twelve digital signal sources. Broadway (Manhattan) has an estimated audience of 414,807 people in Germany.

#22among POI in Germany#1211among POI in Germany#1077in Travel & Leisure

The average Broadway (Manhattan) fan in Germany is 38.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Rheinland-Pfalz.

Top brand affinities include Nicole Kidman, Les Misérables (musical), Andrew Lloyd Webber, with strongest over-indexing on Nicole Kidman (24.7× the country average).

Demographically, the Broadway (Manhattan) audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Risk Appetite, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Broadway (Manhattan) fan in Germany is balanced, around 38.7 years old, with strong Risk Appetite tendencies and a notable affinity for Nicole Kidman.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Broadway (Manhattan) profile in Germany.

Audience size
415K
in Germany
Gender
48.6%♀
51.4% male
Age
38.7
average years
Country rank
#13604
POI in Germany
Fig. 01

Search interest · 12-month trend

-62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Broadway (Manhattan) fans

48.6% are female, 51.4% are male, average age 38.7.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Broadway (Manhattan) audience in Germany
MetricValue
Female48.6%
Male51.4%
Average age38.7
Estimated audience size414,807
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Broadway (Manhattan) audience in Germany
Age bracketShare%
16-1912%
20-2928%
30-3924%
40-4922%
50+14%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Broadway (Manhattan) audience comes from Germany.

Worldwide audience distribution share by country for Broadway (Manhattan)
CountryShare
United States46.4%
Japan6.7%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Broadway (Manhattan) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Broadway (Manhattan) fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~60K2.65×
02Hessen~40K1.14×
03Bayern~70K1.03×
04Saarland~5K1.02×
05Nordrhein-Westfalen~90K0.97×
06Niedersachsen~40K0.96×
07Hamburg~9K0.94×
08Baden-Württemberg~50K0.93×
09Thüringen~9K0.89×
10Berlin~20K0.87×
11Brandenburg~10K0.86×
12Sachsen~20K0.85×
13Mecklenburg-Vorpommern~6K0.81×
14Bremen~3K0.81×
15Schleswig-Holstein~10K0.75×
16Sachsen-Anhalt~8K0.74×
Fig. 06

Affinity by region

Affinity by region — Broadway (Manhattan), Germany
0.74×1.00×2.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Broadway (Manhattan) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Broadway (Manhattan) audience
#·InterestCategoryAffinity×
01Lin-Manuel MirandaMovies & TV67.75×
02Andrew Lloyd WebberMusic & Radio58.17×
03Miss SaigonMusic & Radio50.36×
04Les Misérables (musical)Music & Radio47.60×
05Thom YorkeMusic & Radio41.43×
06Arrested Development (TV series)Movies & TV36.61×
07Evita (musical)Music & Radio31.93×
08Footloose (musical)Music & Radio29.82×
09Times SquareTravel & Leisure29.42×
10Wicked (musical)Music & Radio25.34×
11Nicole KidmanMovies & TV24.70×
12Grease (musical)Music & Radio22.43×
13Beauty and the Beast (musical)Music & Radio21.83×
14Ariel WinterMovies & TV20.00×
15The NannyMovies & TV20.00×
16Sister ActMovies & TV20.00×
17Milli VanilliMusic & Radio13.81×
18Mamma Mia!Movies & TV11.66×
19CabaretArts & Culture10.40×
20HugendubelShopping4.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Broadway (Manhattan) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Broadway (Manhattan) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.81×
ExtroversionTHRILL1.65×
Community OrientationOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Broadway (Manhattan) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.40×
Price SensitivityPREMIUM0.43×
Family OrientationCONSERVATISM0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Broadway (Manhattan) have in Germany?

Broadway (Manhattan) has an estimated audience of 414,807 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Broadway (Manhattan) fans?

48.6% of Broadway (Manhattan) fans are female, 51.4% are male, with an average age of 38.7 years.

03

Which brands do Broadway (Manhattan) fans like most?

Broadway (Manhattan) fans show strongest brand affinity for Nicole Kidman (24.7×), Les Misérables (musical) (47.6×), and Andrew Lloyd Webber (58.17×) over the country average.

04

Where do Broadway (Manhattan) fans live in Germany?

Broadway (Manhattan) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Rheinland-Pfalz (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Broadway (Manhattan) fans also like?

Beyond Broadway (Manhattan) itself, the audience over-indexes on Les Misérables (musical) (47.6×), Andrew Lloyd Webber (58.17×), Lin-Manuel Miranda (67.75×), and Times Square (29.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More POI audiences in Germany

See Broadway (Manhattan) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Broadway (Manhattan). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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