Broadway (Manhattan) Audience in Germany
Broadway (Manhattan) has an estimated audience of 414,807 people in Germany. 48.6% are female, 51.4% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Times Square, Arrested Development (TV series), Thom Yorke, Ariel Winter, Grease (musical).
The average Broadway (Manhattan) fan in Germany is 38.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Times Square, Arrested Development (TV series), Thom Yorke, with strongest over-indexing on Times Square (27.61× the country average). Demographically, the Broadway (Manhattan) audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Broadway (Manhattan) fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 38.7 |
| Estimated audience size | 414,807 |
Audience persona
The typical Broadway (Manhattan) fan in Germany is balanced, around 38.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Times Square.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,189 | 1.03× |
| Bayern | 70,255 | 1.05× |
| Baden-Württemberg | 55,028 | 0.97× |
| Rheinland-Pfalz | 49,121 | 2.36× |
| Niedersachsen | 39,703 | 0.99× |
| Hessen | 39,378 | 1.25× |
| Sachsen | 18,502 | 0.91× |
| Berlin | 16,980 | 0.92× |
| Schleswig-Holstein | 11,124 | 0.75× |
| Brandenburg | 10,773 | 0.84× |
| Hamburg | 9,021 | 0.96× |
| Thüringen | 9,017 | 0.85× |
| Sachsen-Anhalt | 7,724 | 0.72× |
| Mecklenburg-Vorpommern | 6,013 | 0.76× |
| Saarland | 4,912 | 0.96× |
| Bremen | 2,469 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Times Square | 27.61× | Travel & Leisure |
| Arrested Development (TV series) | 43.02× | Movies & TV |
| Thom Yorke | 44.71× | Music & Radio |
| Ariel Winter | 20× | Movies & TV |
| Grease (musical) | 18.18× | Music & Radio |
| The Nanny | 20× | Movies & TV |
| Batman | 3.65× | Movies & TV |
| Cabaret | 10.29× | Arts & Culture |
| Les Misérables (musical) | 20.42× | Music & Radio |
| Salvador Dalí | 12.71× | Arts & Culture |
| One Tree Hill (TV series) | 14.22× | Movies & TV |
| Sister Act | 20× | Movies & TV |
| Mamma Mia! | 10.26× | Movies & TV |
| Robin Williams | 7.68× | Movies & TV |
| Superman | 3.23× | Movies & TV |
| Harry Potter | 1.8× | Movies & TV |
| Hugendubel | 4.33× | Shopping |
| FIFA Club World Cup | 7.38× | Sports |
| Lin-Manuel Miranda | 27.19× | Movies & TV |
| FIFA World Cup | 2.05× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.09 |
| Sustainability | BALANCE | 1.61 |
| Individualism | JOY | 1.6 |
| Community Orientation | OPEN | 1.58 |
| Risk Appetite | THRILL | 1.58 |
| Travelling | THRILL | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.6% |
| Japan | 6.7% |
| United Kingdom | 5.5% |
See Broadway (Manhattan) audiences in other countries
More POI audiences in Germany
- Spa, Belgium (2,371,784)
- Indian Ocean (1,584,573)
- Reichstag building (1,432,500)
- Römer (1,354,443)
- Manhattan (1,176,261)
Frequently asked questions
How many fans does Broadway (Manhattan) have in Germany?
Broadway (Manhattan) has an estimated audience of 414,807 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Broadway (Manhattan) fans?
48.6% of Broadway (Manhattan) fans are female, 51.4% are male, with an average age of 38.7 years.
Which brands do Broadway (Manhattan) fans like most?
Broadway (Manhattan) fans show strongest brand affinity for Times Square (27.61×), Arrested Development (TV series) (43.02×), and Thom Yorke (44.71×) over the country average.
Where do Broadway (Manhattan) fans live in Germany?
Broadway (Manhattan) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,189), Bayern (reach 70,255), and Baden-Württemberg (reach 55,028). These three regions account for the largest share of the active audience.
What other brands do Broadway (Manhattan) fans also like?
Beyond Broadway (Manhattan) itself, the audience over-indexes on Arrested Development (TV series) (43.02×), Thom Yorke (44.71×), Ariel Winter (20×), and Grease (musical) (18.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Broadway (Manhattan). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.