Times Square Audience in Germany
Times Square has an estimated audience of 535,959 people in Germany. 56.1% are female, 43.9% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Central Park, Empire State Building, Boğaziçi University, American Museum of Natural History, New York.
The average Times Square fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Central Park, Empire State Building, Boğaziçi University, with strongest over-indexing on Central Park (104.52× the country average). Demographically, the Times Square audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Times Square fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 36.1 |
| Estimated audience size | 535,959 |
Audience persona
The typical Times Square fan in Germany is more female, around 36.1 years old, with strong Travelling tendencies and a notable affinity for Central Park.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 156,551 | 1.33× |
| Bayern | 95,261 | 1.11× |
| Baden-Württemberg | 79,972 | 1.09× |
| Niedersachsen | 55,928 | 1.07× |
| Hessen | 45,341 | 1.11× |
| Rheinland-Pfalz | 28,511 | 1.06× |
| Sachsen | 23,488 | 0.89× |
| Berlin | 22,492 | 0.94× |
| Brandenburg | 17,089 | 1.03× |
| Schleswig-Holstein | 16,837 | 0.87× |
| Thüringen | 14,229 | 1.04× |
| Hamburg | 11,528 | 0.95× |
| Sachsen-Anhalt | 11,066 | 0.8× |
| Mecklenburg-Vorpommern | 7,429 | 0.73× |
| Saarland | 6,438 | 0.98× |
| Bremen | 4,538 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Central Park | 104.52× | Travel & Leisure |
| Empire State Building | 120.8× | Travel & Leisure |
| Boğaziçi University | 188.04× | Business & Career |
| American Museum of Natural History | 100.14× | Arts & Culture |
| New York | 31.76× | Travel & Leisure |
| TopGolf | 34.33× | Sports |
| The House of Luxury | 76.56× | |
| The Money Pit Home Improvement Radio Show | 81.75× | Music & Radio |
| Broadway (Manhattan) | 29.42× | Travel & Leisure |
| New York City | 8.59× | Travel & Leisure |
| Rockefeller Center | 25.68× | Travel & Leisure |
| Statue of Liberty | 44.65× | Travel & Leisure |
| Cath Kidston | 16.35× | Fashion & Accessoires |
| Jasmin Tawil | 20× | Movies & TV |
| New York City FC | 58.11× | Sports |
| Adel Tawil | 20× | Music & Radio |
| Mc Paper | 8.52× | Business & Career |
| Lush (company) | 12.73× | Beauty & Wellness |
| Home Renovations | 5.68× | Home & Garden |
| Ferien mit Hund | 7.84× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.89 |
| Luxury Orientation | PREMIUM | 1.74 |
| Extroversion | THRILL | 1.72 |
| Quality Awareness | PREMIUM | 1.67 |
| Sustainability | BALANCE | 1.62 |
| Risk Appetite | THRILL | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.3% |
| China | 13.7% |
| Japan | 6.9% |
See Times Square audiences in other countries
More POI audiences in Germany
- Spa, Belgium (2,371,784)
- Indian Ocean (1,584,573)
- Reichstag building (1,432,500)
- Römer (1,354,443)
- Manhattan (1,176,261)
Frequently asked questions
How many fans does Times Square have in Germany?
Times Square has an estimated audience of 535,959 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Times Square fans?
56.1% of Times Square fans are female, 43.9% are male, with an average age of 36.1 years.
Which brands do Times Square fans like most?
Times Square fans show strongest brand affinity for Central Park (104.52×), Empire State Building (120.8×), and Boğaziçi University (188.04×) over the country average.
Where do Times Square fans live in Germany?
Times Square fans in Germany are most concentrated in Nordrhein-Westfalen (reach 156,551), Bayern (reach 95,261), and Baden-Württemberg (reach 79,972). These three regions account for the largest share of the active audience.
What other brands do Times Square fans also like?
Beyond Times Square itself, the audience over-indexes on Empire State Building (120.8×), Boğaziçi University (188.04×), American Museum of Natural History (100.14×), and New York (31.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Times Square. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.