Rascasse Audience Intelligence

Times Square Audience in Germany

A data profile of the people who buy, follow and care about Times Square in Germany — modelled from more than twelve digital signal sources. Times Square has an estimated audience of 535,959 people in Germany.

#16among POI in Germany#935among POI in Germany#867in Travel & Leisure

The average Times Square fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Central Park, Empire State Building, Boğaziçi University, with strongest over-indexing on Central Park (104.52× the country average).

Demographically, the Times Square audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Travelling, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Times Square fan in Germany is more female, around 36.1 years old, with strong Travelling tendencies and a notable affinity for Central Park.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Times Square profile in Germany.

Audience size
536K
in Germany
Gender
56.1%♀
43.9% male
Age
36.1
average years
Country rank
#11084
POI in Germany
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Times Square fans

56.1% are female, 43.9% are male, average age 36.1.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Times Square audience in Germany
MetricValue
Female56.1%
Male43.9%
Average age36.1
Estimated audience size535,959
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Times Square audience in Germany
Age bracketShare%
16-1925%
20-2923%
30-3921%
40-4920%
50+12%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Times Square audience comes from Germany.

Worldwide audience distribution share by country for Times Square
CountryShare
United States31.3%
China13.7%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Times Square audience in Germany is strongest.

Fig. 05

Top regions by affinity

Times Square fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.30×
02Bayern~90K1.08×
03Hessen~40K1.08×
04Baden-Württemberg~80K1.07×
05Thüringen~10K1.07×
06Niedersachsen~60K1.06×
07Rheinland-Pfalz~30K1.05×
08Bremen~5K1.04×
09Brandenburg~20K1.02×
10Saarland~7K1.02×
11Hamburg~10K0.94×
12Berlin~20K0.90×
13Sachsen~20K0.89×
14Schleswig-Holstein~20K0.88×
15Sachsen-Anhalt~10K0.84×
16Mecklenburg-Vorpommern~8K0.79×
Fig. 06

Affinity by region

Affinity by region — Times Square, Germany
0.79×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Times Square audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Times Square audience
#·InterestCategoryAffinity×
01Boğaziçi UniversityBusiness & Career188.04×
02Empire State BuildingTravel & Leisure120.80×
03Central ParkTravel & Leisure104.52×
04American Museum of Natural HistoryArts & Culture100.14×
05The Money Pit Home Improvement Radio ShowMusic & Radio81.75×
06The House of LuxuryTopic76.56×
07New York City FCSports58.11×
08Statue of LibertyTravel & Leisure44.65×
09TopGolfSports34.33×
10New YorkTravel & Leisure31.76×
11Broadway (Manhattan)Travel & Leisure29.42×
12Rockefeller CenterTravel & Leisure25.68×
13Jasmin TawilMovies & TV20.00×
14Adel TawilMusic & Radio20.00×
15Cath KidstonFashion & Accessoires16.35×
16Lush (company)Beauty & Wellness12.73×
17New York CityTravel & Leisure8.59×
18Mc PaperBusiness & Career8.52×
19Ferien mit HundPets & Animals7.84×
20Home RenovationsHome & Garden5.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Times Square audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Times Square audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.00×
Risk AppetiteTHRILL1.70×
Luxury OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Times Square audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.90×
Convenience OrientationPREMIUM0.91×
Family OrientationCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Times Square have in Germany?

Times Square has an estimated audience of 535,959 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Times Square fans?

56.1% of Times Square fans are female, 43.9% are male, with an average age of 36.1 years.

03

Which brands do Times Square fans like most?

Times Square fans show strongest brand affinity for Central Park (104.52×), Empire State Building (120.8×), and Boğaziçi University (188.04×) over the country average.

04

Where do Times Square fans live in Germany?

Times Square fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Times Square fans also like?

Beyond Times Square itself, the audience over-indexes on Empire State Building (120.8×), Boğaziçi University (188.04×), American Museum of Natural History (100.14×), and New York (31.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More POI audiences in Germany

See Times Square audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Times Square. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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