Rascasse Audience Intelligence

New York City Audience in Germany

A data profile of the people who buy, follow and care about New York City in Germany — modelled from more than twelve digital signal sources. New York City has an estimated audience of 4,688,342 people in Germany.

#14among City in Germany#53among POI in Germany#89in Travel & Leisure

The average New York City fan in Germany is 37.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Transfermarkt, Superman, Local news, with strongest over-indexing on Transfermarkt (1.64× the country average).

Demographically, the New York City audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical New York City fan in Germany is balanced, around 37.7 years old, with strong Individualism tendencies and a notable affinity for Transfermarkt.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York City profile in Germany.

Audience size
4.7M
in Germany
Gender
54.5%♀
45.5% male
Age
37.7
average years
Country rank
#1160
POI in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New York City fans

54.5% are female, 45.5% are male, average age 37.7.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for New York City audience in Germany
MetricValue
Female54.5%
Male45.5%
Average age37.7
Estimated audience size4,688,342
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the New York City audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3920%
40-4921%
50+16%
Fig. 04

Worldwide distribution

2.0%

of the worldwide New York City audience comes from Germany.

Worldwide audience distribution share by country for New York City
CountryShare
United States40.0%
China4.8%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York City audience in Germany is strongest.

Fig. 05

Top regions by affinity

New York City fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~900K1.13×
02Baden-Württemberg~700K1.13×
03Nordrhein-Westfalen~1M1.09×
04Niedersachsen~500K1.04×
05Hessen~400K1.04×
06Bremen~40K1.04×
07Rheinland-Pfalz~200K1.03×
08Sachsen~200K1.03×
09Thüringen~100K1.00×
10Schleswig-Holstein~200K0.99×
11Berlin~200K0.97×
12Hamburg~100K0.94×
13Sachsen-Anhalt~100K0.93×
14Brandenburg~100K0.92×
15Saarland~50K0.90×
16Mecklenburg-Vorpommern~80K0.85×
Fig. 06

Affinity by region

Affinity by region — New York City, Germany
0.85×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York City audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York City audience
#·InterestCategoryAffinity×
01VideographyInternet & Social Media2.67×
02PridePolitics & Society2.21×
03Robert RedfordMovies & TV2.00×
04WikiaInternet & Social Media2.00×
05Makeup TutorialsBeauty & Wellness1.91×
06Fashion showFashion & Accessoires1.84×
07Local newsNews1.77×
08Art exhibitionArts & Culture1.77×
09Charity and causesBusiness & Career1.68×
10SupermanMovies & TV1.67×
11Alternative hip hopMusic & Radio1.66×
12TransfermarktSports1.64×
13Fine-art photographyTechnology & Electronics1.64×
14Alexander ZverevSports1.62×
15LivemusicMusic & Radio1.61×
16Dog healthPets & Animals1.61×
17Street photographyTechnology & Electronics1.59×
18Dog harnessPets & Animals1.56×
19ActingBusiness & Career1.52×
20Travel photographyTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York City audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New York City audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.37×
Early Adopter MentalityPOWER1.34×
Career OrientationPOWER1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New York City audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.86×
Quality AwarenessPREMIUM0.92×
Convenience OrientationPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New York City have in Germany?

New York City has an estimated audience of 4,688,342 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of New York City fans?

54.5% of New York City fans are female, 45.5% are male, with an average age of 37.7 years.

03

Which brands do New York City fans like most?

New York City fans show strongest brand affinity for Transfermarkt (1.64×), Superman (1.67×), and Local news (1.77×) over the country average.

04

Where do New York City fans live in Germany?

New York City fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do New York City fans also like?

Beyond New York City itself, the audience over-indexes on Superman (1.67×), Local news (1.77×), Livemusic (1.61×), and Robert Redford (2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See New York City audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for New York City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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