New York City Audience in Germany
New York City has an estimated audience of 4,688,342 people in Germany. 54.5% are female, 45.5% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Transfermarkt, Superman, Local news, Livemusic, Videography.
The average New York City fan in Germany is 37.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Transfermarkt, Superman, Local news, with strongest over-indexing on Transfermarkt (1.64× the country average). Demographically, the New York City audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of New York City fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 37.7 |
| Estimated audience size | 4,688,342 |
Audience persona
The typical New York City fan in Germany is balanced, around 37.7 years old, with strong Sports Activity tendencies and a notable affinity for Transfermarkt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,142,747 | 1.11× |
| Bayern | 883,440 | 1.17× |
| Baden-Württemberg | 774,953 | 1.21× |
| Niedersachsen | 458,371 | 1.01× |
| Hessen | 412,286 | 1.15× |
| Rheinland-Pfalz | 243,465 | 1.04× |
| Berlin | 228,995 | 1.09× |
| Sachsen | 226,359 | 0.98× |
| Schleswig-Holstein | 171,385 | 1.02× |
| Brandenburg | 127,462 | 0.88× |
| Thüringen | 110,015 | 0.92× |
| Hamburg | 102,910 | 0.97× |
| Sachsen-Anhalt | 92,989 | 0.77× |
| Mecklenburg-Vorpommern | 65,918 | 0.74× |
| Saarland | 50,899 | 0.88× |
| Bremen | 42,323 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transfermarkt | 1.64× | Sports |
| Superman | 1.67× | Movies & TV |
| Local news | 1.77× | News |
| Livemusic | 1.61× | Music & Radio |
| Videography | 2.67× | Internet & Social Media |
| Fashion show | 1.84× | Fashion & Accessoires |
| Robert Redford | 2× | Movies & TV |
| Dog health | 1.61× | Pets & Animals |
| Art exhibition | 1.77× | Arts & Culture |
| Charity and causes | 1.68× | Business & Career |
| Travel photography | 1.51× | Technology & Electronics |
| Pride | 2.21× | Politics & Society |
| Acting | 1.52× | Business & Career |
| Dog harness | 1.56× | Pets & Animals |
| Wikia | 2× | Internet & Social Media |
| Street photography | 1.59× | Technology & Electronics |
| Alexander Zverev | 1.62× | Sports |
| Alternative hip hop | 1.66× | Music & Radio |
| Fine-art photography | 1.64× | Technology & Electronics |
| Makeup Tutorials | 1.91× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.32 |
| Sustainability | BALANCE | 1.26 |
| Travelling | THRILL | 1.24 |
| Tradition | CONSERVATISM | 1.23 |
| Patriotism | CONSERVATISM | 1.18 |
| Design Affinity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.0% |
| China | 4.8% |
| United Kingdom | 4.6% |
See New York City audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does New York City have in Germany?
New York City has an estimated audience of 4,688,342 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of New York City fans?
54.5% of New York City fans are female, 45.5% are male, with an average age of 37.7 years.
Which brands do New York City fans like most?
New York City fans show strongest brand affinity for Transfermarkt (1.64×), Superman (1.67×), and Local news (1.77×) over the country average.
Where do New York City fans live in Germany?
New York City fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,142,747), Bayern (reach 883,440), and Baden-Württemberg (reach 774,953). These three regions account for the largest share of the active audience.
What other brands do New York City fans also like?
Beyond New York City itself, the audience over-indexes on Superman (1.67×), Local news (1.77×), Livemusic (1.61×), and Videography (2.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New York City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.