Wikia Audience in Germany

Wikia logo

Wikia has an estimated audience of 3,822,408 people in Germany. 24.4% are female, 75.6% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Medieval fantasy, Progressive rock, Litter box, Captain Fantastic (film), Minestrone.

The average Wikia fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Medieval fantasy, Progressive rock, Litter box, with strongest over-indexing on Medieval fantasy (33.31× the country average). Demographically, the Wikia audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Wikia fans

Demographic split for Wikia audience in Germany
MetricValue
Female24.4%
Male75.6%
Average age36.3
Estimated audience size3,822,408

Audience persona

The typical Wikia fan in Germany is more male, around 36.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Medieval fantasy.

Top regions in Germany

Top regions ranked by reach for Wikia in Germany
RegionReachAffinity
Nordrhein-Westfalen886,1791.06×
Bayern694,6461.13×
Baden-Württemberg573,7101.1×
Niedersachsen397,6511.07×
Hessen301,2851.03×
Rheinland-Pfalz224,2341.17×
Sachsen198,7111.06×
Berlin150,9990.88×
Schleswig-Holstein141,2001.03×
Thüringen113,0921.16×
Brandenburg101,7990.86×
Sachsen-Anhalt85,9150.87×
Hamburg77,5190.9×
Mecklenburg-Vorpommern59,9500.82×
Saarland49,1911.05×
Bremen26,3860.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wikia audience
BrandAffinityCategory
Medieval fantasy33.31×Literature
Progressive rock4.39×Music & Radio
Litter box2.14×Pets & Animals
Captain Fantastic (film)9.23×Movies & TV
Minestrone2.6×Food & Beverages
Urban Outfitters1.53×Shopping
Eindhoven1.93×Travel & Leisure
Mido (footballer)Sports
Pôle emploi4.4×Politics & Society
Wacker Neuson3.13×Business & Career
Prozis2.21×Shopping
Esra Erol2.68×Movies & TV
IS (Infinite Stratos)2.14×Literature
Winemaking2.19×Food & Beverages
Cyfrowy Polsat3.46×Movies & TV
Artillery2.99×Music & Radio
Hebe2.01×Home & Garden
Joko Winterscheidt1.76×Movies & TV
Epistle of Jude2.58×Literature
aslan2.88×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wikia audience
TraitClusterScore
Early Adopter MentalityPOWER1.93
SpiritualityBALANCE1.92
PatriotismCONSERVATISM1.53
Urban LifestyleOPEN1.5
Social Media UsageJOY1.33
SustainabilityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Wikia
CountryShare
United States16.5%
Germany9.5%
Japan9.0%

See Wikia audiences in other countries

More Internet & Social Media audiences in Germany

Frequently asked questions

How many fans does Wikia have in Germany?

Wikia has an estimated audience of 3,822,408 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Wikia fans?

24.4% of Wikia fans are female, 75.6% are male, with an average age of 36.3 years.

Which brands do Wikia fans like most?

Wikia fans show strongest brand affinity for Medieval fantasy (33.31×), Progressive rock (4.39×), and Litter box (2.14×) over the country average.

Where do Wikia fans live in Germany?

Wikia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 886,179), Bayern (reach 694,646), and Baden-Württemberg (reach 573,710). These three regions account for the largest share of the active audience.

What other brands do Wikia fans also like?

Beyond Wikia itself, the audience over-indexes on Progressive rock (4.39×), Litter box (2.14×), Captain Fantastic (film) (9.23×), and Minestrone (2.6×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wikia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.