Wikia Audience in Germany
A data profile of the people who buy, follow and care about Wikia in Germany — modelled from more than twelve digital signal sources. Wikia has an estimated audience of 3,779,122 people in Germany.
The average Wikia fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bleacher Report, Sports Illustrated, Brisbane Lions, with strongest over-indexing on Bleacher Report (28.14× the country average).
Demographically, the Wikia audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Wikia fan in Germany is more male, around 36.3 years old, with strong Spirituality tendencies and a notable affinity for Bleacher Report.
At a glance
The key figures that characterise the Wikia profile in Germany.
Search interest · 12-month trend
Audience demographics of Wikia
24.4% are female, 75.6% are male, average age 36.3.
Gender split
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 36.3 |
| Estimated audience size | 3,779,122 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 29% | |
| 40-49 | 20% | |
| 50+ | 9% |
Worldwide distribution
of the worldwide Wikia audience comes from Germany.
| Country | Share |
|---|---|
| United States | 16.9% |
| Germany | 9.1% |
| Japan | 8.9% |
Geography
Where the Wikia audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~100K | 1.19× | |
| 02 | Rheinland-Pfalz | ~200K | 1.15× | |
| 03 | Bayern | ~700K | 1.10× | |
| 04 | Saarland | ~50K | 1.09× | |
| 05 | Baden-Württemberg | ~600K | 1.07× | |
| 06 | Sachsen | ~200K | 1.06× | |
| 07 | Schleswig-Holstein | ~100K | 1.06× | |
| 08 | Niedersachsen | ~400K | 1.05× | |
| 09 | Nordrhein-Westfalen | ~900K | 1.03× | |
| 10 | Hessen | ~300K | 1.02× | |
| 11 | Sachsen-Anhalt | ~90K | 0.88× | |
| 12 | Hamburg | ~80K | 0.88× | |
| 13 | Brandenburg | ~100K | 0.87× | |
| 14 | Mecklenburg-Vorpommern | ~60K | 0.86× | |
| 15 | Berlin | ~100K | 0.85× | |
| 16 | Bremen | ~30K | 0.83× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Wikia audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brisbane Lions | Sports | 118.84× | ||
| 02 | Sky TG24 | Movies & TV | 40.32× | ||
| 03 | Sports Illustrated | Sports | 32.66× | ||
| 04 | Bleacher Report | Sports | 28.14× | ||
| 05 | Chris Pratt | Movies & TV | 9.49× | ||
| 06 | Controlled-access highway | Travel & Leisure | 7.95× | ||
| 07 | Ryan Reynolds | Movies & TV | 7.68× | ||
| 08 | Country rap | Music & Radio | 7.41× | ||
| 09 | Chris Hemsworth | Movies & TV | 7.30× | ||
| 10 | Internet celebrity | Internet & Social Media | 5.22× | ||
| 11 | Internet & Social Media | 3.79× | |||
| 12 | Satire | Literature | 3.60× | ||
| 13 | Amazon Instant Video | Movies & TV | 3.36× | ||
| 14 | Singer-songwriter | Music & Radio | 3.30× | ||
| 15 | Batman | Movies & TV | 3.26× | ||
| 16 | Lego | Kids & Family | 2.96× | ||
| 17 | Superman | Movies & TV | 2.77× | ||
| 18 | Sportschau | Sports | 2.43× | ||
| 19 | Online newspaper | News | 2.31× | ||
| 20 | Harry Potter | Movies & TV | 1.87× |
Personality of the Wikia audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.56× | |
| Early Adopter Mentality | POWER | 2.05× | |
| Patriotism | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.45× | |
| DIY Mentality | THRILL | 0.50× | |
| Price Sensitivity | PREMIUM | 0.50× |
Frequently asked questions
How many fans does Wikia have in Germany?
Wikia has an estimated audience of 3,779,122 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wikia fans?
24.4% of Wikia fans are female, 75.6% are male, with an average age of 36.3 years.
Which brands do Wikia fans like most?
Wikia fans show strongest brand affinity for Bleacher Report (28.14×), Sports Illustrated (32.66×), and Brisbane Lions (118.84×) over the country average.
Where do Wikia fans live in Germany?
Wikia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Wikia fans also like?
Beyond Wikia itself, the audience over-indexes on Sports Illustrated (32.66×), Brisbane Lions (118.84×), Reddit (3.79×), and Sky TG24 (40.32×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Internet & Social Media audiences in Germany
See Wikia audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wikia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.