Wikia Audience in Germany
Wikia has an estimated audience of 3,822,408 people in Germany. 24.4% are female, 75.6% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Country rap, Satire, Bleacher Report, Sports Illustrated, RTL Television.
The average Wikia fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Country rap, Satire, Bleacher Report, with strongest over-indexing on Country rap (12.65× the country average). Demographically, the Wikia audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Wikia fans
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 36.3 |
| Estimated audience size | 3,822,408 |
Audience persona
The typical Wikia fan in Germany is more male, around 36.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Country rap.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 886,179 | 1.06× |
| Bayern | 694,646 | 1.13× |
| Baden-Württemberg | 573,710 | 1.1× |
| Niedersachsen | 397,651 | 1.07× |
| Hessen | 301,285 | 1.03× |
| Rheinland-Pfalz | 224,234 | 1.17× |
| Sachsen | 198,711 | 1.06× |
| Berlin | 150,999 | 0.88× |
| Schleswig-Holstein | 141,200 | 1.03× |
| Thüringen | 113,092 | 1.16× |
| Brandenburg | 101,799 | 0.86× |
| Sachsen-Anhalt | 85,915 | 0.87× |
| Hamburg | 77,519 | 0.9× |
| Mecklenburg-Vorpommern | 59,950 | 0.82× |
| Saarland | 49,191 | 1.05× |
| Bremen | 26,386 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Country rap | 12.65× | Music & Radio |
| Satire | 8.81× | Literature |
| Bleacher Report | 33.31× | Sports |
| Sports Illustrated | 37.18× | Sports |
| RTL Television | 4.76× | Movies & TV |
| Harry Potter | 2.49× | Movies & TV |
| German television comedy | 7.74× | Movies & TV |
| Batman | 3.44× | Movies & TV |
| Superman | 3.23× | Movies & TV |
| Sportschau | 2.85× | Sports |
| 3.09× | Internet & Social Media | |
| Hulu | 11.62× | Movies & TV |
| Chris Pratt | 7.93× | Movies & TV |
| Headphones | 4.89× | Technology & Electronics |
| Lego | 2.99× | Kids & Family |
| UEFA Champions League | 1.92× | Sports |
| Shania Twain | 10.97× | Music & Radio |
| Bundesliga | 1.65× | Sports |
| FIFA World Cup | 1.78× | Sports |
| SV Werder Bremen | 2.01× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.93 |
| Spirituality | BALANCE | 1.92 |
| Patriotism | CONSERVATISM | 1.53 |
| Urban Lifestyle | OPEN | 1.5 |
| Social Media Usage | JOY | 1.33 |
| Sustainability | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Germany | 9.5% |
| Japan | 9.0% |
See Wikia audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Wikia have in Germany?
Wikia has an estimated audience of 3,822,408 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wikia fans?
24.4% of Wikia fans are female, 75.6% are male, with an average age of 36.3 years.
Which brands do Wikia fans like most?
Wikia fans show strongest brand affinity for Country rap (12.65×), Satire (8.81×), and Bleacher Report (33.31×) over the country average.
Where do Wikia fans live in Germany?
Wikia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 886,179), Bayern (reach 694,646), and Baden-Württemberg (reach 573,710). These three regions account for the largest share of the active audience.
What other brands do Wikia fans also like?
Beyond Wikia itself, the audience over-indexes on Satire (8.81×), Bleacher Report (33.31×), Sports Illustrated (37.18×), and RTL Television (4.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wikia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.