Sportschau Audience in Germany
Sportschau has an estimated audience of 12,473,404 people in Germany. 25.5% are female, 74.5% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Transfermarkt, Borussia Dortmund, FC Bayern Munich, SV Werder Bremen, Sport Bild.
The average Sportschau fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Transfermarkt, Borussia Dortmund, FC Bayern Munich, with strongest over-indexing on Transfermarkt (5.05× the country average). Demographically, the Sportschau audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of Sportschau viewers
| Metric | Value |
|---|---|
| Female | 25.5% |
| Male | 74.5% |
| Average age | 39.1 |
| Estimated audience size | 12,473,404 |
Audience persona
The typical Sportschau fan in Germany is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Transfermarkt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | ~3M | 1.09× |
| Baden-Württemberg | ~2.5M | 1.34× |
| Bayern | ~2M | 0.98× |
| Niedersachsen | ~1.5M | 1.11× |
| Hessen | ~1M | 1.04× |
| Sachsen | ~700K | 1.14× |
| Rheinland-Pfalz | ~700K | 1.07× |
| Berlin | ~500K | 0.96× |
| Schleswig-Holstein | ~500K | 1.14× |
| Brandenburg | ~400K | 0.97× |
| Thüringen | ~300K | 0.98× |
| Hamburg | ~300K | 0.89× |
| Mecklenburg-Vorpommern | ~200K | 0.96× |
| Sachsen-Anhalt | ~200K | 0.52× |
| Saarland | ~100K | 0.96× |
| Bremen | ~90K | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transfermarkt | 5.05× | Sports |
| Borussia Dortmund | 2.56× | Sports |
| FC Bayern Munich | 2.34× | Sports |
| SV Werder Bremen | 3.37× | Sports |
| Sport Bild | 4.73× | Sports |
| 2. Bundesliga | 3.41× | Sports |
| Bundesliga | 2.29× | Sports |
| Esther Sedlaczek | 6.06× | Sports |
| Dynamo Dresden | 3.64× | Sports |
| UEFA Champions League | 2.38× | Sports |
| Sports | 1.73× | Sports |
| Kicker | 4.38× | Sports |
| Borussia Mönchengladbach | 3.42× | Sports |
| FIFA World Cup | 2.23× | Sports |
| Eintracht Frankfurt | 2.63× | Sports |
| 3. Liga | 4.21× | Sports |
| SC Freiburg | 4.51× | Sports |
| FC Schalke 04 | 3.2× | Sports |
| RB Leipzig | 3.21× | Sports |
| Team sport | 2.88× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.31 |
| LGBTQ+ Identity | OPEN | 1.28 |
| Career Orientation | POWER | 1.08 |
| Need for Security | CONSERVATISM | 1.06 |
| Sports Activity | POWER | 1.02 |
| Spirituality | BALANCE | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.1% |
| Austria | 1.1% |
| United States | 0.9% |
See Sportschau audiences in other countries
More TV show audiences in Germany
- Storm of Love (5,856,999)
- Heute (4,908,452)
- Dahoam is Dahoam (3,769,462)
- Bauer sucht Frau (3,559,258)
- Tatort (2,525,328)
Frequently asked questions
How many fans does Sportschau have in Germany?
Sportschau has an estimated audience of 12,473,404 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Sportschau viewers?
25.5% of Sportschau fans are female, 74.5% are male, with an average age of 39.1 years.
Which brands do Sportschau fans like most?
Sportschau fans show strongest brand affinity for Transfermarkt (5.05×), Borussia Dortmund (2.56×), and FC Bayern Munich (2.34×) over the country average.
Where do Sportschau fans live in Germany?
Sportschau fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Baden-Württemberg (reach ~2.5M), and Bayern (reach ~2M). These three regions account for the largest share of the active audience.
What other brands do Sportschau fans also like?
Beyond Sportschau itself, the audience over-indexes on Borussia Dortmund (2.56×), FC Bayern Munich (2.34×), SV Werder Bremen (3.37×), and Sport Bild (4.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sportschau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.