Rascasse Audience Intelligence

Sportschau Audience in Germany

A data profile of the people who buy, follow and care about Sportschau in Germany — modelled from more than twelve digital signal sources. Sportschau has an estimated audience of 13,961,229 people in Germany.

#1among TV show in Germany#3among Movie / TV Show / Series in Germany#15in Sports

The average Sportschau fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Transfermarkt, FC Bayern Munich, SV Werder Bremen, with strongest over-indexing on Transfermarkt (5.05× the country average).

Demographically, the Sportschau audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sportschau fan in Germany is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Transfermarkt.

Category: Sports · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sportschau profile in Germany.

Audience size
14M
in Germany
Gender
25.5%♀
74.5% male
Age
39.1
average years
Country rank
#156
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sportschau viewers

25.5% are female, 74.5% are male, average age 39.1.

Fig. 02

Gender split

25.5%
Female
74.5%
Male
Demographic split for Sportschau audience in Germany
MetricValue
Female25.5%
Male74.5%
Average age39.1
Estimated audience size13,961,229
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Sportschau audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3921%
40-4921%
50+19%
Fig. 04

Worldwide distribution

92.6%

of the worldwide Sportschau audience comes from Germany.

Worldwide audience distribution share by country for Sportschau
CountryShare
Germany92.6%
Austria1.0%
United States0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sportschau audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sportschau fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~2M1.29×
02Sachsen~700K1.15×
03Schleswig-Holstein~500K1.14×
04Niedersachsen~1.5M1.08×
05Rheinland-Pfalz~700K1.05×
06Nordrhein-Westfalen~3M1.04×
07Hessen~1M1.02×
08Thüringen~300K1.02×
09Saarland~200K1.01×
10Brandenburg~400K0.98×
11Mecklenburg-Vorpommern~200K0.98×
12Bayern~2M0.96×
13Berlin~500K0.89×
14Bremen~90K0.88×
15Hamburg~200K0.84×
16Sachsen-Anhalt~200K0.76×
Fig. 06

Affinity by region

Affinity by region — Sportschau, Germany
0.76×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sportschau audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sportschau audience
#·InterestCategoryAffinity×
01Esther SedlaczekSports6.06×
02TransfermarktSports5.05×
03Sport BildSports4.73×
04SC FreiburgSports4.51×
05KickerSports4.38×
063. LigaSports4.21×
07Dynamo DresdenSports3.64×
08Borussia MönchengladbachSports3.42×
092. BundesligaSports3.41×
10SV Werder BremenSports3.37×
11RB LeipzigSports3.21×
12FC Schalke 04Sports3.20×
13Team sportSports2.88×
14Eintracht FrankfurtSports2.63×
15Borussia DortmundSports2.56×
16UEFA Champions LeagueSports2.38×
17FC Bayern MunichSports2.34×
18BundesligaSports2.29×
19FIFA World CupSports2.23×
20SportsSports1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sportschau audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sportschau audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.31×
Career OrientationPOWER1.08×
Need for SecurityCONSERVATISM1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sportschau audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.57×
IndividualismJOY0.60×
CreativityOPEN0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sportschau have in Germany?

Sportschau has an estimated audience of 13,961,229 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Sportschau viewers?

25.5% of Sportschau fans are female, 74.5% are male, with an average age of 39.1 years.

03

Which brands do Sportschau fans like most?

Sportschau fans show strongest brand affinity for Transfermarkt (5.05×), FC Bayern Munich (2.34×), and SV Werder Bremen (3.37×) over the country average.

04

Where do Sportschau fans live in Germany?

Sportschau fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Baden-Württemberg (reach ~2M), and Bayern (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Sportschau fans also like?

Beyond Sportschau itself, the audience over-indexes on FC Bayern Munich (2.34×), SV Werder Bremen (3.37×), Borussia Dortmund (2.56×), and 2. Bundesliga (3.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in Germany

See Sportschau audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sportschau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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