Sportschau Audience in Germany
Sportschau has an estimated audience of 12,473,404 people in Germany. 25.5% are female, 74.5% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Transfermarkt, Borussia Dortmund, SV Werder Bremen, Sport Bild, 2. Bundesliga.
The average Sportschau fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Transfermarkt, Borussia Dortmund, SV Werder Bremen, with strongest over-indexing on Transfermarkt (5.05× the country average). Demographically, the Sportschau audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of Sportschau fans
| Metric | Value |
|---|---|
| Female | 25.5% |
| Male | 74.5% |
| Average age | 39.1 |
| Estimated audience size | 12,473,404 |
Audience persona
The typical Sportschau fan in Germany is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Transfermarkt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,965,593 | 1.09× |
| Baden-Württemberg | 2,273,167 | 1.34× |
| Bayern | 1,956,939 | 0.98× |
| Niedersachsen | 1,340,194 | 1.11× |
| Hessen | 993,001 | 1.04× |
| Sachsen | 697,323 | 1.14× |
| Rheinland-Pfalz | 668,673 | 1.07× |
| Berlin | 536,795 | 0.96× |
| Schleswig-Holstein | 508,999 | 1.14× |
| Brandenburg | 375,817 | 0.97× |
| Thüringen | 311,149 | 0.98× |
| Hamburg | 250,592 | 0.89× |
| Mecklenburg-Vorpommern | 228,568 | 0.96× |
| Sachsen-Anhalt | 168,022 | 0.52× |
| Saarland | 147,362 | 0.96× |
| Bremen | 91,834 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transfermarkt | 5.05× | Sports |
| Borussia Dortmund | 2.56× | Sports |
| SV Werder Bremen | 3.37× | Sports |
| Sport Bild | 4.73× | Sports |
| 2. Bundesliga | 3.41× | Sports |
| FC Bayern Munich | 2.34× | Sports |
| Esther Sedlaczek | 6.06× | Sports |
| Bundesliga | 2.29× | Sports |
| Dynamo Dresden | 3.64× | Sports |
| UEFA Champions League | 2.38× | Sports |
| Sports | 1.73× | Sports |
| Kicker | 4.38× | Sports |
| FIFA World Cup | 2.23× | Sports |
| Eintracht Frankfurt | 2.63× | Sports |
| 3. Liga | 4.21× | Sports |
| SC Freiburg | 4.51× | Sports |
| FC Schalke 04 | 3.2× | Sports |
| RB Leipzig | 3.21× | Sports |
| Team sport | 2.88× | Sports |
| 11 Freunde | 5.49× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.47 |
| Early Adopter Mentality | POWER | 1.09 |
| Pet Ownership | JOY | 1.08 |
| Sports Activity | POWER | 1.02 |
| Spirituality | BALANCE | 1 |
| LGBTQ+ Identity | OPEN | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.2% |
| Austria | 1.1% |
| United States | 0.9% |
See Sportschau audiences in other countries
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Frequently asked questions
How many fans does Sportschau have in Germany?
Sportschau has an estimated audience of 12,473,404 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Sportschau fans?
25.5% of Sportschau fans are female, 74.5% are male, with an average age of 39.1 years.
Which brands do Sportschau fans like most?
Sportschau fans show strongest brand affinity for Transfermarkt (5.05×), Borussia Dortmund (2.56×), and SV Werder Bremen (3.37×) over the country average.
Where do Sportschau fans live in Germany?
Sportschau fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,965,593), Baden-Württemberg (reach 2,273,167), and Bayern (reach 1,956,939). These three regions account for the largest share of the active audience.
What other brands do Sportschau fans also like?
Beyond Sportschau itself, the audience over-indexes on Borussia Dortmund (2.56×), SV Werder Bremen (3.37×), Sport Bild (4.73×), and 2. Bundesliga (3.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sportschau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.