UEFA Champions League Audience in Germany
UEFA Champions League has an estimated audience of 15,255,460 people in Germany. 32.4% are female, 67.6% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FIFA World Cup, Borussia Dortmund, Real Madrid C.F., Premier League, Transfermarkt.
The average UEFA Champions League fan in Germany is 34.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FIFA World Cup, Borussia Dortmund, Real Madrid C.F., with strongest over-indexing on FIFA World Cup (3.65× the country average). Demographically, the UEFA Champions League audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Sports Activity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of UEFA Champions League fans
| Metric | Value |
|---|---|
| Female | 32.4% |
| Male | 67.6% |
| Average age | 34.4 |
| Estimated audience size | 15,255,460 |
Audience persona
The typical UEFA Champions League fan in Germany is more male, around 34.4 years old, with strong Sports Activity tendencies and a notable affinity for FIFA World Cup.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 4,880,738 | 1.2× |
| Bayern | 3,559,212 | 1.19× |
| Baden-Württemberg | 3,222,667 | 1.27× |
| Niedersachsen | 1,967,530 | 1.09× |
| Hessen | 1,419,992 | 1× |
| Rheinland-Pfalz | 962,319 | 1.03× |
| Sachsen | 954,019 | 1.04× |
| Berlin | 745,920 | 0.9× |
| Schleswig-Holstein | 589,228 | 0.88× |
| Brandenburg | 535,709 | 0.93× |
| Thüringen | 463,973 | 0.98× |
| Sachsen-Anhalt | 463,200 | 0.96× |
| Hamburg | 385,065 | 0.91× |
| Mecklenburg-Vorpommern | 298,047 | 0.84× |
| Saarland | 226,729 | 0.99× |
| Bremen | 126,635 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FIFA World Cup | 3.65× | Sports |
| Borussia Dortmund | 1.93× | Sports |
| Real Madrid C.F. | 3.18× | Sports |
| Premier League | 4.13× | Sports |
| Transfermarkt | 3.41× | Sports |
| UEFA Europa League | 4.32× | Sports |
| Bundesliga | 2.2× | Sports |
| Manchester United F.C. | 4.09× | Sports |
| FC Barcelona | 3.19× | Sports |
| SV Werder Bremen | 2.1× | Sports |
| FC Bayern Munich | 1.63× | Sports |
| IHF World Men's Handball Championship | 2.96× | Sports |
| Manchester City F.C. | 3.27× | Sports |
| Juventus F.C. | 3.45× | Sports |
| UEFA Conference League | 4.55× | Sports |
| 2. Bundesliga | 2.01× | Sports |
| Sportschau | 2.03× | Sports |
| Galatasaray S.K. | 2.11× | Sports |
| Cristiano Ronaldo | 3.46× | Sports |
| Serie A | 2.86× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.18 |
| Social Media Usage | JOY | 1.11 |
| Indulgence | JOY | 1.07 |
| Risk Appetite | THRILL | 1.07 |
| LGBTQ+ Identity | OPEN | 1.05 |
| Patriotism | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 7.9% |
| United States | 7.3% |
| Brazil | 6.6% |
See UEFA Champions League audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- SV Werder Bremen (15,059,119)
Frequently asked questions
How many fans does UEFA Champions League have in Germany?
UEFA Champions League has an estimated audience of 15,255,460 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of UEFA Champions League fans?
32.4% of UEFA Champions League fans are female, 67.6% are male, with an average age of 34.4 years.
Which brands do UEFA Champions League fans like most?
UEFA Champions League fans show strongest brand affinity for FIFA World Cup (3.65×), Borussia Dortmund (1.93×), and Real Madrid C.F. (3.18×) over the country average.
Where do UEFA Champions League fans live in Germany?
UEFA Champions League fans in Germany are most concentrated in Nordrhein-Westfalen (reach 4,880,738), Bayern (reach 3,559,212), and Baden-Württemberg (reach 3,222,667). These three regions account for the largest share of the active audience.
What other brands do UEFA Champions League fans also like?
Beyond UEFA Champions League itself, the audience over-indexes on Borussia Dortmund (1.93×), Real Madrid C.F. (3.18×), Premier League (4.13×), and Transfermarkt (3.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.