Rascasse Audience Intelligence

UEFA Champions League Audience in Germany

A data profile of the people who buy, follow and care about UEFA Champions League in Germany — modelled from more than twelve digital signal sources. UEFA Champions League has an estimated audience of 19,101,805 people in Germany.

#5among Soccer in Germany#3among Event in Germany#12in Sports

The average UEFA Champions League fan in Germany is 34.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FIFA World Cup, Premier League, Real Madrid C.F., with strongest over-indexing on FIFA World Cup (3.65× the country average).

Demographically, the UEFA Champions League audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical UEFA Champions League fan in Germany is more male, around 34.4 years old, with strong Need for Security tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UEFA Champions League profile in Germany.

Audience size
19.1M
in Germany
Gender
32.4%♀
67.6% male
Age
34.4
average years
Country rank
#80
Event in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of UEFA Champions League fans

32.4% are female, 67.6% are male, average age 34.4.

Fig. 02

Gender split

32.4%
Female
67.6%
Male
Demographic split for UEFA Champions League audience in Germany
MetricValue
Female32.4%
Male67.6%
Average age34.4
Estimated audience size19,101,805
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the UEFA Champions League audience in Germany
Age bracketShare%
16-1932%
20-2922%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

6.9%

of the worldwide UEFA Champions League audience comes from Germany.

Worldwide audience distribution share by country for UEFA Champions League
CountryShare
United States8.8%
Italy7.7%
Brazil7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UEFA Champions League audience in Germany is strongest.

Fig. 05

Top regions by affinity

UEFA Champions League fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~3M1.22×
02Bayern~3.5M1.19×
03Nordrhein-Westfalen~4.5M1.16×
04Niedersachsen~2M1.06×
05Rheinland-Pfalz~1M1.04×
06Saarland~200K1.04×
07Hessen~1.5M1.03×
08Sachsen~900K1.01×
09Thüringen~500K1.01×
10Sachsen-Anhalt~500K0.98×
11Brandenburg~500K0.92×
12Hamburg~400K0.91×
13Schleswig-Holstein~600K0.89×
14Mecklenburg-Vorpommern~300K0.88×
15Berlin~700K0.86×
16Bremen~100K0.82×
Fig. 06

Affinity by region

Affinity by region — UEFA Champions League, Germany
0.82×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UEFA Champions League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UEFA Champions League audience
#·InterestCategoryAffinity×
01UEFA Conference LeagueSports4.55×
02UEFA Europa LeagueSports4.32×
03Premier LeagueSports4.13×
04Manchester United F.C.Sports4.09×
05FIFA World CupSports3.65×
06Cristiano RonaldoSports3.46×
07Juventus F.C.Sports3.45×
08TransfermarktSports3.41×
09Manchester City F.C.Sports3.27×
10FC BarcelonaSports3.19×
11Real Madrid C.F.Sports3.18×
12IHF World Men's Handball ChampionshipSports2.96×
13Serie ASports2.86×
14BundesligaSports2.20×
15Galatasaray S.K.Sports2.11×
16SV Werder BremenSports2.10×
17SportschauSports2.03×
182. BundesligaSports2.01×
19Borussia DortmundSports1.93×
20FC Bayern MunichSports1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UEFA Champions League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UEFA Champions League audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.05×
PatriotismCONSERVATISM0.98×
Career OrientationPOWER0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UEFA Champions League audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
CreativityOPEN0.60×
Pet OwnershipJOY0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does UEFA Champions League have in Germany?

UEFA Champions League has an estimated audience of 19,101,805 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of UEFA Champions League fans?

32.4% of UEFA Champions League fans are female, 67.6% are male, with an average age of 34.4 years.

03

Which brands do UEFA Champions League fans like most?

UEFA Champions League fans show strongest brand affinity for FIFA World Cup (3.65×), Premier League (4.13×), and Real Madrid C.F. (3.18×) over the country average.

04

Where do UEFA Champions League fans live in Germany?

UEFA Champions League fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4.5M), Bayern (reach ~3.5M), and Baden-Württemberg (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do UEFA Champions League fans also like?

Beyond UEFA Champions League itself, the audience over-indexes on Premier League (4.13×), Real Madrid C.F. (3.18×), UEFA Europa League (4.32×), and Transfermarkt (3.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See UEFA Champions League audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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