FIFA World Cup Audience in Germany
FIFA World Cup has an estimated audience of 19,534,660 people in Germany. 30.2% are female, 69.8% are male, average age 33.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: UEFA Champions League, Real Madrid C.F., Manchester United F.C., Borussia Dortmund, FC Barcelona.
The average FIFA World Cup fan in Germany is 33.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include UEFA Champions League, Real Madrid C.F., Manchester United F.C., with strongest over-indexing on UEFA Champions League (3.65× the country average). Demographically, the FIFA World Cup audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of FIFA World Cup fans
| Metric | Value |
|---|---|
| Female | 30.2% |
| Male | 69.8% |
| Average age | 33.3 |
| Estimated audience size | 19,534,660 |
Audience persona
The typical FIFA World Cup fan in Germany is more male, around 33.3 years old, with strong Patriotism tendencies and a notable affinity for UEFA Champions League.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 4,655,102 | 1.08× |
| Bayern | 3,398,285 | 1.08× |
| Baden-Württemberg | 3,098,218 | 1.16× |
| Niedersachsen | 2,025,282 | 1.06× |
| Hessen | 1,498,908 | 1× |
| Sachsen | 1,062,477 | 1.1× |
| Rheinland-Pfalz | 997,082 | 1.01× |
| Berlin | 972,679 | 1.11× |
| Schleswig-Holstein | 733,939 | 1.04× |
| Brandenburg | 632,053 | 1.04× |
| Sachsen-Anhalt | 472,862 | 0.93× |
| Thüringen | 466,541 | 0.93× |
| Hamburg | 460,809 | 1.04× |
| Mecklenburg-Vorpommern | 317,958 | 0.85× |
| Saarland | 211,606 | 0.88× |
| Bremen | 139,749 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UEFA Champions League | 3.65× | Sports |
| Real Madrid C.F. | 3.65× | Sports |
| Manchester United F.C. | 5.06× | Sports |
| Borussia Dortmund | 1.86× | Sports |
| FC Barcelona | 3.79× | Sports |
| Premier League | 4.18× | Sports |
| UEFA Europa League | 4.4× | Sports |
| Bundesliga | 2.16× | Sports |
| Transfermarkt | 2.82× | Sports |
| Manchester City F.C. | 4.07× | Sports |
| Juventus F.C. | 4.29× | Sports |
| Galatasaray S.K. | 2.51× | Sports |
| Serie A | 3.57× | Sports |
| Cristiano Ronaldo | 4.11× | Sports |
| SV Werder Bremen | 2.08× | Sports |
| IHF World Men's Handball Championship | 2.91× | Sports |
| FC Bayern Munich | 1.55× | Sports |
| A.C. Milan | 3.86× | Sports |
| La Liga | 3.2× | Sports |
| Chelsea F.C. | 3.78× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.19 |
| Indulgence | JOY | 1.1 |
| Sports Activity | POWER | 1.09 |
| Travelling | THRILL | 1.08 |
| Luxury Orientation | PREMIUM | 1.08 |
| Social Media Usage | JOY | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 12.2% |
| Japan | 10.5% |
See FIFA World Cup audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- UEFA Champions League (18,624,368)
- SV Werder Bremen (15,059,119)
Frequently asked questions
How many fans does FIFA World Cup have in Germany?
FIFA World Cup has an estimated audience of 19,534,660 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of FIFA World Cup fans?
30.2% of FIFA World Cup fans are female, 69.8% are male, with an average age of 33.3 years.
Which brands do FIFA World Cup fans like most?
FIFA World Cup fans show strongest brand affinity for UEFA Champions League (3.65×), Real Madrid C.F. (3.65×), and Manchester United F.C. (5.06×) over the country average.
Where do FIFA World Cup fans live in Germany?
FIFA World Cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach 4,655,102), Bayern (reach 3,398,285), and Baden-Württemberg (reach 3,098,218). These three regions account for the largest share of the active audience.
What other brands do FIFA World Cup fans also like?
Beyond FIFA World Cup itself, the audience over-indexes on Real Madrid C.F. (3.65×), Manchester United F.C. (5.06×), Borussia Dortmund (1.86×), and FC Barcelona (3.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.