Rascasse Audience Intelligence

FIFA World Cup Audience in Germany

A data profile of the people who buy, follow and care about FIFA World Cup in Germany — modelled from more than twelve digital signal sources. FIFA World Cup has an estimated audience of 30,175,392 people in Germany.

#2among Soccer in Germany#1among Event in Germany#6in Sports

The average FIFA World Cup fan in Germany is 33.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include UEFA Champions League, Real Madrid C.F., Manchester United F.C., with strongest over-indexing on UEFA Champions League (3.65× the country average).

Demographically, the FIFA World Cup audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical FIFA World Cup fan in Germany is more male, around 33.3 years old, with strong Career Orientation tendencies and a notable affinity for UEFA Champions League.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FIFA World Cup profile in Germany.

Audience size
30.2M
in Germany
Gender
30.2%♀
69.8% male
Age
33.3
average years
Country rank
#30
Event in Germany
Fig. 01

Search interest · 12-month trend

+22960%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FIFA World Cup fans

30.2% are female, 69.8% are male, average age 33.3.

Fig. 02

Gender split

30.2%
Female
69.8%
Male
Demographic split for FIFA World Cup audience in Germany
MetricValue
Female30.2%
Male69.8%
Average age33.3
Estimated audience size30,175,392
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the FIFA World Cup audience in Germany
Age bracketShare%
16-1936%
20-2921%
30-3917%
40-4915%
50+10%
Fig. 04

Worldwide distribution

7.2%

of the worldwide FIFA World Cup audience comes from Germany.

Worldwide audience distribution share by country for FIFA World Cup
CountryShare
United States19.1%
India8.1%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FIFA World Cup audience in Germany is strongest.

Fig. 05

Top regions by affinity

FIFA World Cup fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~700K1.35×
02Mecklenburg-Vorpommern~500K1.28×
03Sachsen~1M1.24×
04Brandenburg~700K1.20×
05Baden-Württemberg~3M1.07×
06Sachsen-Anhalt~500K1.07×
07Berlin~900K1.06×
08Niedersachsen~2M0.99×
09Rheinland-Pfalz~900K0.96×
10Schleswig-Holstein~700K0.94×
11Nordrhein-Westfalen~4M0.93×
12Bremen~200K0.91×
13Bayern~3M0.90×
14Hessen~1.5M0.85×
15Saarland~200K0.75×
16Hamburg~300K0.72×
Fig. 06

Affinity by region

Affinity by region — FIFA World Cup, Germany
0.72×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FIFA World Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FIFA World Cup audience
#·InterestCategoryAffinity×
01Manchester United F.C.Sports5.06×
02UEFA Europa LeagueSports4.40×
03Juventus F.C.Sports4.29×
04Premier LeagueSports4.18×
05Cristiano RonaldoSports4.11×
06Manchester City F.C.Sports4.07×
07A.C. MilanSports3.86×
08FC BarcelonaSports3.79×
09UEFA Champions LeagueSports3.65×
10Real Madrid C.F.Sports3.65×
11Serie ASports3.57×
12FIFA World Cup 2026Sports3.49×
13La LigaSports3.20×
14IHF World Men's Handball ChampionshipSports2.91×
15TransfermarktSports2.82×
16Galatasaray S.K.Sports2.51×
17BundesligaSports2.16×
18SV Werder BremenSports2.08×
19Borussia DortmundSports1.86×
20FC Bayern MunichSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FIFA World Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FIFA World Cup audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.01×
Need for SecurityCONSERVATISM0.99×
Early Adopter MentalityPOWER0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FIFA World Cup audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
Convenience OrientationPREMIUM0.65×
Pet OwnershipJOY0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FIFA World Cup have in Germany?

FIFA World Cup has an estimated audience of 30,175,392 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of FIFA World Cup fans?

30.2% of FIFA World Cup fans are female, 69.8% are male, with an average age of 33.3 years.

03

Which brands do FIFA World Cup fans like most?

FIFA World Cup fans show strongest brand affinity for UEFA Champions League (3.65×), Real Madrid C.F. (3.65×), and Manchester United F.C. (5.06×) over the country average.

04

Where do FIFA World Cup fans live in Germany?

FIFA World Cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4M), Baden-Württemberg (reach ~3M), and Bayern (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do FIFA World Cup fans also like?

Beyond FIFA World Cup itself, the audience over-indexes on Real Madrid C.F. (3.65×), Manchester United F.C. (5.06×), Premier League (4.18×), and UEFA Europa League (4.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See FIFA World Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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