A data profile of the people who buy, follow and care about FIFA World Cup in Italy — modelled from more than twelve digital signal sources. FIFA World Cup has an estimated audience of 26,621,872 people in Italy.
The average FIFA World Cup fan in Italy is 36.2 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Jannik Sinner, Serie A, UEFA Champions League, with strongest over-indexing on Jannik Sinner (1.61× the country average).
Demographically, the FIFA World Cup audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical FIFA World Cup fan in Italy is more male, around 36.2 years old, with strong Career Orientation tendencies and a notable affinity for Jannik Sinner.
The key figures that characterise the FIFA World Cup profile in Italy.
29.5% are female, 70.5% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 29.5% |
| Male | 70.5% |
| Average age | 36.2 |
| Estimated audience size | 26,621,872 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 18% |
of the worldwide FIFA World Cup audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 8.1% |
| United Kingdom | 7.9% |
Where the FIFA World Cup audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~6.5M | 1.47× | |
| 02 | Piedmont | ~2.5M | 1.21× | |
| 03 | Emilia-Romagna | ~2.5M | 1.20× | |
| 04 | Veneto | ~2.5M | 1.18× | |
| 05 | Trentino-Alto Adige/Südtirol | ~500K | 1.10× | |
| 06 | Puglia | ~2M | 1.09× | |
| 07 | Tuscany | ~2M | 1.09× | |
| 08 | Friuli-Venezia Giulia | ~500K | 1.08× | |
| 09 | Lazio | ~3.5M | 1.05× | |
| 10 | Campania | ~3M | 1.05× | |
| 11 | Sicilia | ~2.5M | 1.04× | |
| 12 | Marche | ~600K | 0.95× | |
| 13 | Basilicata | ~200K | 0.95× | |
| 14 | Aosta Valley | ~60K | 0.95× | |
| 15 | Calabria | ~700K | 0.94× | |
| 16 | Molise | ~100K | 0.93× | |
| 17 | Sardinia | ~700K | 0.91× | |
| 18 | Abruzzo | ~500K | 0.91× | |
| 19 | Umbria | ~400K | 0.90× | |
| 20 | Liguria | ~600K | 0.87× |
The strongest cross-interests of the FIFA World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manchester City F.C. | Sports | 3.22× | ||
| 02 | Arsenal F.C. | Sports | 3.12× | ||
| 03 | UEFA Europa League | Sports | 2.95× | ||
| 04 | FC Bayern Munich | Sports | 2.89× | ||
| 05 | La Liga | Sports | 2.82× | ||
| 06 | Chelsea F.C. | Sports | 2.75× | ||
| 07 | UEFA Champions League | Sports | 2.55× | ||
| 08 | Manchester United F.C. | Sports | 2.55× | ||
| 09 | A.C. Milan | Sports | 2.52× | ||
| 10 | Premier League | Sports | 2.34× | ||
| 11 | Tuttosport | Sports | 1.99× | ||
| 12 | corriere dello sport | Sports | 1.94× | ||
| 13 | Real Madrid C.F. | Sports | 1.94× | ||
| 14 | La Gazzetta dello Sport | Sports | 1.91× | ||
| 15 | Juventus F.C. | Sports | 1.83× | ||
| 16 | Serie A | Sports | 1.77× | ||
| 17 | Carlos Alcaraz | Sports | 1.65× | ||
| 18 | Inter Milan | Sports | 1.64× | ||
| 19 | Video games | Games | 1.62× | ||
| 20 | Jannik Sinner | Sports | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.04× | |
| Risk Appetite | THRILL | 1.02× | |
| Early Adopter Mentality | POWER | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.63× | |
| DIY Mentality | THRILL | 0.68× | |
| Community Orientation | OPEN | 0.69× |
FIFA World Cup has an estimated audience of 26,621,872 people in Italy, concentrated in Lombardy and Lazio.
29.5% of FIFA World Cup fans are female, 70.5% are male, with an average age of 36.2 years.
FIFA World Cup fans show strongest brand affinity for Jannik Sinner (1.61×), Serie A (1.77×), and UEFA Champions League (2.55×) over the country average.
FIFA World Cup fans in Italy are most concentrated in Lombardy (reach ~6.5M), Lazio (reach ~3.5M), and Campania (reach ~3M). These three regions account for the largest share of the active audience.
Beyond FIFA World Cup itself, the audience over-indexes on Serie A (1.77×), UEFA Champions League (2.55×), A.C. Milan (2.52×), and UEFA Europa League (2.95×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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