FIFA World Cup Audience in Italy
FIFA World Cup has an estimated audience of 761,526 people in Italy. 29.5% are female, 70.5% are male, average age 36.2. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Jannik Sinner, Serie A, UEFA Champions League, A.C. Milan, Juventus F.C..
The average FIFA World Cup fan in Italy is 36.2 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Jannik Sinner, Serie A, UEFA Champions League, with strongest over-indexing on Jannik Sinner (1.61× the country average). Demographically, the FIFA World Cup audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of FIFA World Cup fans
| Metric | Value |
|---|---|
| Female | 29.5% |
| Male | 70.5% |
| Average age | 36.2 |
| Estimated audience size | 761,526 |
Audience persona
The typical FIFA World Cup fan in Italy is more male, around 36.2 years old, with strong Indulgence tendencies and a notable affinity for Jannik Sinner.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 6,673,290 | 1.48× |
| Lazio | 3,296,448 | 1.05× |
| Campania | 3,046,726 | 1.06× |
| Emilia-Romagna | 2,547,757 | 1.22× |
| Veneto | 2,430,462 | 1.2× |
| Piedmont | 2,347,319 | 1.24× |
| Sicilia | 2,309,637 | 1.04× |
| Puglia | 1,943,174 | 1.1× |
| Tuscany | 1,873,711 | 1.11× |
| Calabria | 700,931 | 0.9× |
| Sardinia | 614,052 | 0.86× |
| Marche | 583,718 | 0.92× |
| Liguria | 563,637 | 0.79× |
| Trentino-Alto Adige/Südtirol | 555,645 | 1.15× |
| Friuli-Venezia Giulia | 540,650 | 1.12× |
| Abruzzo | 474,932 | 0.84× |
| Umbria | 320,198 | 0.77× |
| Basilicata | 195,694 | 0.84× |
| Molise | 75,688 | 0.62× |
| Aosta Valley | 43,543 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jannik Sinner | 1.61× | Sports |
| Serie A | 1.77× | Sports |
| UEFA Champions League | 2.55× | Sports |
| A.C. Milan | 2.52× | Sports |
| Juventus F.C. | 1.83× | Sports |
| UEFA Europa League | 2.95× | Sports |
| Manchester City F.C. | 3.22× | Sports |
| La Gazzetta dello Sport | 1.91× | Sports |
| Liverpool F.C. | 3.48× | Sports |
| Premier League | 2.34× | Sports |
| Video games | 1.62× | Games |
| Carlos Alcaraz | 1.65× | Sports |
| Tuttosport | 1.99× | Sports |
| Arsenal F.C. | 3.12× | Sports |
| Jasmine Paolini | 1.72× | Sports |
| Inter Milan | 1.64× | Sports |
| La Liga | 2.82× | Sports |
| corriere dello sport | 1.94× | Sports |
| Real Madrid C.F. | 1.94× | Sports |
| Manchester United F.C. | 2.55× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.49 |
| Travelling | THRILL | 1.34 |
| Luxury Orientation | PREMIUM | 1.31 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Social Media Usage | JOY | 1.19 |
| Sports Activity | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 12.2% |
| Japan | 10.5% |
See FIFA World Cup audiences in other countries
More Soccer audiences in Italy
- Serie A (58,030,133)
- Juventus F.C. (38,280,080)
- A.S. Roma (22,352,189)
- UEFA Champions League (21,779,750)
- A.C. Milan (20,507,810)
Frequently asked questions
How many fans does FIFA World Cup have in Italy?
FIFA World Cup has an estimated audience of 761,526 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of FIFA World Cup fans?
29.5% of FIFA World Cup fans are female, 70.5% are male, with an average age of 36.2 years.
Which brands do FIFA World Cup fans like most?
FIFA World Cup fans show strongest brand affinity for Jannik Sinner (1.61×), Serie A (1.77×), and UEFA Champions League (2.55×) over the country average.
Where do FIFA World Cup fans live in Italy?
FIFA World Cup fans in Italy are most concentrated in Lombardy (reach 6,673,290), Lazio (reach 3,296,448), and Campania (reach 3,046,726). These three regions account for the largest share of the active audience.
What other brands do FIFA World Cup fans also like?
Beyond FIFA World Cup itself, the audience over-indexes on Serie A (1.77×), UEFA Champions League (2.55×), A.C. Milan (2.52×), and Juventus F.C. (1.83×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.