Top 50 Events in United States
This curated ranking covers the 50 largest events in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 5,304 events tracked in United States, the 50 ranked here account for the largest measured audience reach. FIFA World Cup, NFL and NBA lead the list with a combined estimated audience of 344,924,139 people. Across all 50 entries the average audience size is 24,537,153, and the largest, FIFA World Cup, reaches around 137,471,540 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each event, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  FIFA World Cup |
137,471,540 | 29.8% | Soccer | Sports |
| 2 |  NFL |
117,085,983 | 54.7% | American football | Sports |
| 3 |  NBA |
90,366,616 | 29.4% | Basketball | Sports |
| 4 |  MLB |
63,314,330 | 39.2% | Baseball | Sports |
| 5 |  WNBA |
48,210,207 | 78.4% | Basketball | Sports |
| 6 |  Ultimate Fighting Championship |
39,867,126 | 28.5% | Martial art | Sports |
| 7 |  Thanksgiving |
37,069,753 | 88.8% | Kids & Family | |
| 8 |  Mother's Day |
36,374,482 | 25.0% | Kids & Family | |
| 9 |  Super Bowl |
35,764,748 | 61.1% | American football | Sports |
| 10 |  NBA playoffs |
34,921,387 | 43.2% | Basketball | Sports |
| 11 |  WWE |
34,794,056 | 34.0% | Wrestling | Sports |
| 12 |  PGA Tour |
34,442,748 | 48.1% | Golf | Sports |
| 13 |  NHL |
29,060,409 | 41.9% | Ice hockey | Sports |
| 14 |  Father's Day |
27,164,852 | 28.5% | Video game | Kids & Family |
| 15 |  Golden Globe Award |
24,999,049 | 47.0% | Award | Movies & TV |
| 16 |  NASCAR |
23,794,596 | 62.0% | Motorsport | Sports |
| 17 |  Veterans' Day (Netherlands) |
21,388,138 | 98.4% | ||
| 18 |  Major League Soccer |
21,197,143 | 42.7% | Soccer | Sports |
| 19 |  PGA Championship |
19,868,202 | 60.8% | Golf | Sports |
| 20 |  Labor Day |
17,875,861 | 66.5% | Politics & Society | |
| 21 |  UEFA Champions League |
17,723,710 | 7.7% | Soccer | Sports |
| 22 |  Independence Day (United States) |
17,581,304 | 84.5% | Politics & Society | |
| 23 |  Emmy Award |
17,214,255 | 59.2% | Award | Movies & TV |
| 24 |  Formula One |
17,100,115 | 14.6% | Motorsport | Sports |
| 25 |  Australian Open (golf) |
16,418,480 | 17.1% | Golf | Sports |
| 26 |  Premier League |
16,288,882 | 7.8% | Soccer | Sports |
| 27 |  The Open Championship |
15,619,344 | 50.7% | Golf | Sports |
| 28 |  La Liga |
14,023,978 | 8.0% | Soccer | Sports |
| 29 |  Liga MX |
12,603,001 | 28.6% | Soccer | Sports |
| 30 |  Ryder Cup |
11,268,307 | 49.6% | Golf | Sports |
| 31 |  Football League Cup |
10,991,911 | 96.4% | Soccer | Sports |
| 32 |  Tony Award |
10,910,708 | 65.6% | Award | Arts & Culture |
| 33 |  Lollapalooza |
10,765,897 | 41.9% | Music festival | Music & Radio |
| 34 |  Minor League Baseball |
10,555,434 | 87.0% | Baseball | Sports |
| 35 |  Major League Baseball All-Star Game |
10,432,906 | 90.8% | Baseball | Sports |
| 36 |  Screen Actors Guild Award |
10,147,246 | 62.1% | Award | Movies & TV |
| 37 |  MotoGP |
10,019,370 | 11.8% | Motorsport | Sports |
| 38 |  Veterans Day |
9,712,056 | 78.5% | Record label | Politics & Society |
| 39 |  NFL Sunday Ticket |
8,809,234 | 98.7% | ||
| 40 |  National Football League draft |
8,529,039 | 77.9% | Sports | |
| 41 |  US Open (tennis) |
8,394,394 | 20.0% | Tennis | Sports |
| 42 |  Sundance Film Festival |
8,242,449 | 84.5% | Film festival | Movies & TV |
| 43 |  American Music Award |
7,975,638 | 50.7% | Music festival | Music & Radio |
| 44 |  World Series |
7,853,611 | 52.3% | Sports | |
| 45 |  Thanksgiving dinner |
7,788,641 | 81.3% | Kids & Family | |
| 46 |  WWE SmackDown |
7,632,531 | 40.8% | Wrestling | Sports |
| 47 |  UEFA Europa League |
7,011,809 | 9.1% | Soccer | Sports |
| 48 |  Winter Olympic Games |
6,976,863 | 47.3% | Winter sports | Sports |
| 49 |  Spring break |
6,643,212 | 55.8% | Travel & Leisure | |
| 50 |  Serie A |
6,592,101 | 4.2% | Soccer | Sports |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each event by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest event in United States?
FIFA World Cup currently leads with an estimated audience of 137,471,540 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.