WrestleMania Audience in United States

WrestleMania logo

WrestleMania has an estimated audience of 6,367,641 people in United States. 24.8% are female, 75.2% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: John Cena, WWE Hall of Fame, Brock Lesnar, Triple H, Professional wrestling promotion.

The average WrestleMania fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include John Cena, WWE Hall of Fame, Brock Lesnar, with strongest over-indexing on John Cena (15.05× the country average). Demographically, the WrestleMania audience skews more male with an average age of 37.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Wrestling

Demographics of WrestleMania fans

Demographic split for WrestleMania audience in United States
MetricValue
Female24.8%
Male75.2%
Average age37.3
Estimated audience size6,367,641

Audience persona

The typical WrestleMania fan in United States is more male, around 37.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for John Cena.

Top regions in United States

Top regions ranked by reach for WrestleMania in United States
RegionReachAffinity
California750,5351.07×
Texas592,3311.08×
Florida451,0721.05×
Pennsylvania423,3351.97×
New York420,9411.18×
Illinois275,2251.3×
Ohio247,1461.26×
New Jersey236,9321.46×
Georgia176,7160.9×
North Carolina174,4010.91×
Michigan171,4761.03×
Virginia150,4710.97×
Massachusetts137,1571.09×
Indiana134,6821.16×
Arizona134,5921.04×
Tennessee130,3521.02×
Maryland117,2641.07×
Alabama109,9271.24×
Wisconsin105,9891.11×
Nevada103,9641.69×
Missouri98,1420.96×
South Carolina95,8671×
Minnesota93,5241.03×
Kentucky91,6341.15×
Washington90,4580.71×
Louisiana86,5491.05×
Colorado71,8890.72×
Oklahoma71,6751.01×
Connecticut70,1641.1×
Arkansas53,3281.02×
Oregon52,6210.72×
Iowa51,0710.97×
Mississippi50,4040.96×
Kansas44,7780.89×
West Virginia37,0321.25×
Utah36,2900.64×
Nebraska31,2640.98×
New Mexico28,3180.89×
New Hampshire24,5220.98×
Rhode Island24,4281.21×
Delaware22,4521.28×
Hawaii19,7490.72×
Idaho19,6170.61×
Maine17,2130.75×
Washington, District of Columbia16,1420.84×
North Dakota12,9750.99×
South Dakota10,2330.7×
Montana9,1080.52×
Alaska8,0970.59×
Vermont6,6920.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WrestleMania audience
BrandAffinityCategory
John Cena15.05×Sports
WWE Hall of Fame14.31×Sports
Brock Lesnar20.37×Sports
Triple H23.57×Sports
Professional wrestling promotion16.81×Sports
WWE6.4×Sports
Seth Rollins21.97×Sports
WWE SmackDown13.64×Sports
WWE Raw16.48×Sports
Randy Orton20.07×Sports
Vince McMahon17.75×Sports
Roman Reigns14.96×Sports
Petróleo11.56×Cars & Mobility
Ric Flair16.62×Sports
New Japan Pro Wrestling17.46×Sports
WWE 2K19.11×Games
WWE World Heavyweight Championship17.81×Sports
Religion3.09×Business & Career
WWE NXT17.63×Sports
Stone Cold Steve Austin17.67×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WrestleMania audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.61
Early Adopter MentalityPOWER1.48
Healthy LifestyleBALANCE1.37
PatriotismCONSERVATISM1.22
Sports ActivityPOWER1.18
Luxury OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for WrestleMania
CountryShare
United States42.4%
United Kingdom6.3%
Canada3.7%

See WrestleMania audiences in other countries

More Wrestling audiences in United States

Frequently asked questions

How many fans does WrestleMania have in United States?

WrestleMania has an estimated audience of 6,367,641 people in United States, concentrated in California and Texas.

What is the gender split and age of WrestleMania fans?

24.8% of WrestleMania fans are female, 75.2% are male, with an average age of 37.3 years.

Which brands do WrestleMania fans like most?

WrestleMania fans show strongest brand affinity for John Cena (15.05×), WWE Hall of Fame (14.31×), and Brock Lesnar (20.37×) over the country average.

Where do WrestleMania fans live in United States?

WrestleMania fans in United States are most concentrated in California (reach 750,535), Texas (reach 592,331), and Florida (reach 451,072). These three regions account for the largest share of the active audience.

What other brands do WrestleMania fans also like?

Beyond WrestleMania itself, the audience over-indexes on WWE Hall of Fame (14.31×), Brock Lesnar (20.37×), Triple H (23.57×), and Professional wrestling promotion (16.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WrestleMania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.