Rascasse Audience Intelligence

John Cena Audience in United States

A data profile of the people who buy, follow and care about John Cena in United States — modelled from more than twelve digital signal sources. John Cena has an estimated audience of 12,453,910 people in United States.

#2among Wrestling in United States#113among Person in United States#212in Sports

The average John Cena fan in United States is 34.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include WWE Hall of Fame, WrestleMania, New Japan Pro Wrestling, with strongest over-indexing on WWE Hall of Fame (10.97× the country average).

Demographically, the John Cena audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical John Cena fan in United States is more male, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for WWE Hall of Fame.

Category: Sports · Type: Person · Subtype: Wrestling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the John Cena profile in United States.

Audience size
12.5M
in United States
Gender
29.0%♀
71.0% male
Age
34.9
average years
Country rank
#2864
Person in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of John Cena fans

29.0% are female, 71.0% are male, average age 34.9.

Fig. 02

Gender split

29.0%
Female
71.0%
Male
Demographic split for John Cena audience in United States
MetricValue
Female29.0%
Male71.0%
Average age34.9
Estimated audience size12,453,910
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the John Cena audience in United States
Age bracketShare%
16-1928%
20-2923%
30-3922%
40-4916%
50+11%
Fig. 04

Worldwide distribution

32.0%

of the worldwide John Cena audience comes from United States.

Worldwide audience distribution share by country for John Cena
CountryShare
United States32.0%
India8.7%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the John Cena audience in United States is strongest.

Fig. 05

Top regions by affinity

John Cena fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~200K1.33×
02Mississippi~100K1.24×
03West Virginia~80K1.19×
04Pennsylvania~500K1.12×
05Oklahoma~200K1.12×
06Ohio~500K1.11×
07Indiana~300K1.11×
08Alabama~200K1.11×
09Arkansas~100K1.11×
10Texas~1.5M1.09×
11Tennessee~300K1.09×
12Massachusetts~300K1.08×
13Louisiana~200K1.08×
14Illinois~500K1.07×
15North Carolina~400K1.07×
16New Jersey~400K1.07×
17Connecticut~100K1.07×
18New Hampshire~60K1.07×
19Georgia~400K1.06×
20Michigan~400K1.06×
21Missouri~200K1.06×
22South Carolina~200K1.06×
23New York~800K1.04×
24Arizona~300K1.03×
25Iowa~100K1.03×
26Virginia~300K1.01×
27New Mexico~70K1.01×
28Rhode Island~40K1.01×
29Maryland~200K1.00×
30Kansas~100K1.00×
31Wisconsin~200K0.98×
32Nevada~100K0.97×
33Nebraska~70K0.97×
34California~1.5M0.96×
35Florida~900K0.96×
36Maine~50K0.95×
37Delaware~30K0.93×
38Minnesota~200K0.92×
39North Dakota~30K0.92×
40Washington~200K0.88×
41South Dakota~30K0.87×
42Alaska~30K0.86×
43Oregon~100K0.85×
44Idaho~60K0.85×
45Colorado~200K0.84×
46Utah~100K0.84×
47Hawaii~50K0.84×
48Montana~30K0.77×
49Vermont~20K0.75×
50Washington, District of Columbia~30K0.73×
Fig. 06

Affinity by region

Affinity by region — John Cena, United States
0.73×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the John Cena audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for John Cena audience
#·InterestCategoryAffinity×
01Total Nonstop Action WrestlingSports24.47×
02New Japan Pro WrestlingSports19.98×
03WWE 2KGames17.95×
04Stone Cold Steve AustinSports16.34×
05Royal RumbleSports15.81×
06Hulk HoganSports14.96×
07CM PunkSports14.48×
08WrestleManiaSports14.39×
09WWE NetworkSports14.21×
10Randy OrtonSports13.36×
11Cody RhodesSports12.51×
12Brock LesnarSports11.54×
13Dave BautistaMovies & TV11.43×
14WWE Hall of FameSports10.97×
15Roman ReignsSports8.93×
16WWESports5.58×
17Professional wrestlingSports4.78×
18Team sportSports2.96×
19SupermanMovies & TV2.08×
20FIFA World Cup 2026Sports1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the John Cena audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by John Cena audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.31×
ExtroversionTHRILL1.14×
Early Adopter MentalityPOWER1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by John Cena audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.70×
Design AffinityPREMIUM0.71×
Quality AwarenessPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does John Cena have in United States?

John Cena has an estimated audience of 12,453,910 people in United States, concentrated in California and Texas.

02

What is the gender split and age of John Cena fans?

29.0% of John Cena fans are female, 71.0% are male, with an average age of 34.9 years.

03

Which brands do John Cena fans like most?

John Cena fans show strongest brand affinity for WWE Hall of Fame (10.97×), WrestleMania (14.39×), and New Japan Pro Wrestling (19.98×) over the country average.

04

Where do John Cena fans live in United States?

John Cena fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do John Cena fans also like?

Beyond John Cena itself, the audience over-indexes on WrestleMania (14.39×), New Japan Pro Wrestling (19.98×), WWE (5.58×), and Royal Rumble (15.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wrestling audiences in United States

See John Cena audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for John Cena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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