Rascasse Audience Intelligence

Coachella Valley Music and Arts Festival Audience in United States

Name: Coachella Valley Music and Arts Festival — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Coachella Valley Music and Arts Festival in United States — modelled from more than twelve digital signal sources. Coachella Valley Music and Arts Festival has an estimated audience of 5,264,060 people in United States.

#4among Music festival in United States #67among Event in United States #558in Music & Radio

The average Coachella Valley Music and Arts Festival fan in United States is 31.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Movies, Minutemen (band), Photography, with strongest over-indexing on Movies (1.51× the country average).

Demographically, the Coachella Valley Music and Arts Festival audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coachella Valley Music and Arts Festival fan in United States is more female, around 31.3 years old, with strong Design Affinity tendencies and a notable affinity for Movies.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coachella Valley Music and Arts Festival profile in United States.

Audience size

5.3M

in United States

Gender

60.5%♀

39.5% male

Age

31.3

average years

Country rank

#6371

Event in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Coachella Valley Music and Arts Festival fans

60.5% are female, 39.5% are male, average age 31.3.

Fig. 02

Gender split

60.5%

Female

39.5%

Male

Demographic split for Coachella Valley Music and Arts Festival audience in United States
Metric	Value
Female	60.5%
Male	39.5%
Average age	31.3
Estimated audience size	5,264,060

Fig. 03

Age distribution

Age distribution of the Coachella Valley Music and Arts Festival audience in United States
Age bracket	Share	%
16-19		38%
20-29		27%
30-39		17%
40-49		11%
50+		8%

Fig. 04

Worldwide distribution

39.8%

of the worldwide Coachella Valley Music and Arts Festival audience comes from United States.

Worldwide audience distribution share by country for Coachella Valley Music and Arts Festival
Country	Share
United States	39.8%
China	6.3%
United Kingdom	5.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coachella Valley Music and Arts Festival audience in United States is strongest.

Fig. 05

Top regions by affinity

Coachella Valley Music and Arts Festival fans by region: top regions in United States
#	Region	Reach	×
01	California	~2.5M	3.95×
02	Nevada	~100K	2.04×
03	Arizona	~200K	1.73×
04	Washington	~200K	1.51×
05	Hawaii	~30K	1.48×
06	Utah	~60K	1.24×
07	Oregon	~70K	1.23×
08	New York	~400K	1.22×
09	New Mexico	~30K	1.21×
10	New Jersey	~100K	1.09×
11	Illinois	~200K	1.07×
12	Texas	~500K	1.06×
13	Colorado	~90K	1.05×
14	Washington, District of Columbia	~20K	1.01×
15	Idaho	~30K	0.99×
16	Massachusetts	~100K	0.98×
17	Virginia	~100K	0.95×
18	Florida	~300K	0.93×
19	Connecticut	~50K	0.93×
20	Maryland	~80K	0.91×
21	Minnesota	~70K	0.89×
22	Pennsylvania	~200K	0.87×
23	Oklahoma	~50K	0.87×
24	Kansas	~40K	0.87×
25	Rhode Island	~10K	0.87×
26	South Dakota	~10K	0.87×
27	Alaska	~10K	0.87×
28	Georgia	~100K	0.85×
29	Nebraska	~20K	0.85×
30	North Dakota	~9K	0.84×
31	North Carolina	~100K	0.83×
32	Tennessee	~80K	0.81×
33	Louisiana	~50K	0.81×
34	Iowa	~40K	0.81×
35	Ohio	~100K	0.80×
36	Indiana	~80K	0.80×
37	Wisconsin	~60K	0.80×
38	Montana	~10K	0.80×
39	Michigan	~100K	0.78×
40	Missouri	~70K	0.78×
41	Vermont	~7K	0.77×
42	Kentucky	~50K	0.76×
43	New Hampshire	~20K	0.76×
44	Delaware	~10K	0.76×
45	West Virginia	~20K	0.75×
46	Arkansas	~30K	0.73×
47	South Carolina	~60K	0.72×
48	Alabama	~50K	0.68×
49	Mississippi	~30K	0.68×
50	Maine	~10K	0.68×

Affinity by region — Coachella Valley Music and Arts Festival, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coachella Valley Music and Arts Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coachella Valley Music and Arts Festival audience
#	Interest	Category	×
01	Minutemen (band)	Music & Radio	23.48×
02	Shambhala (music festival)	Music & Radio	18.05×
03	TED Talks	Business & Career	17.90×
04	Princess Polly	Fashion & Accessoires	5.69×
05	Aritzia	Fashion & Accessoires	2.95×
06	Urban Outfitters	Shopping	2.93×
07	Manhattan	Travel & Leisure	2.41×
08	Fashion Nova	Shopping	2.26×
09	Self care	Health	2.09×
10	Trader Joe's	Shopping	1.91×
11	Music videos	Music & Radio	1.83×
12	Women's clothing	Fashion & Accessoires	1.79×
13	Sephora	Shopping	1.78×
14	Taylor Swift	Music & Radio	1.76×
15	Nordstrom	Shopping	1.63×
16	Men's clothing	Fashion & Accessoires	1.63×
17	Whole Foods Market	Shopping	1.62×
18	Old Navy	Fashion & Accessoires	1.57×
19	Movies	Movies & TV	1.51×
20	Photography	Arts & Culture	1.50×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coachella Valley Music and Arts Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Coachella Valley Music and Arts Festival audience · What stands out
Trait	Cluster	Score
Design Affinity	PREMIUM	1.98×
Indulgence	JOY	1.59×
Extroversion	THRILL	1.46×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Coachella Valley Music and Arts Festival audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.70×
Need for Security	CONSERVATISM	0.74×
Price Sensitivity	PREMIUM	0.90×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Coachella Valley Music and Arts Festival have in United States?

Coachella Valley Music and Arts Festival has an estimated audience of 5,264,060 people in United States, concentrated in California and Texas.

What is the gender split and age of Coachella Valley Music and Arts Festival fans?

60.5% of Coachella Valley Music and Arts Festival fans are female, 39.5% are male, with an average age of 31.3 years.

Which brands do Coachella Valley Music and Arts Festival fans like most?

Coachella Valley Music and Arts Festival fans show strongest brand affinity for Movies (1.51×), Minutemen (band) (23.48×), and Photography (1.5×) over the country average.

Where do Coachella Valley Music and Arts Festival fans live in United States?

Coachella Valley Music and Arts Festival fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

What other brands do Coachella Valley Music and Arts Festival fans also like?

Beyond Coachella Valley Music and Arts Festival itself, the audience over-indexes on Minutemen (band) (23.48×), Photography (1.5×), Princess Polly (5.69×), and Women's clothing (1.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Coachella Valley Music and Arts Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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