Coachella Valley Music and Arts Festival Audience in United States

Coachella Valley Music and Arts Festival logo

Coachella Valley Music and Arts Festival has an estimated audience of 5,239,803 people in United States. 60.5% are female, 39.5% are male, average age 31.3. Top regions: California, Texas, New York. Top brand affinities: Euphoria, Movies, Minutemen (band), Photography, Princess Polly.

The average Coachella Valley Music and Arts Festival fan in United States is 31.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Euphoria, Movies, Minutemen (band), with strongest over-indexing on Euphoria (1.76× the country average). Demographically, the Coachella Valley Music and Arts Festival audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Coachella Valley Music and Arts Festival fans

Demographic split for Coachella Valley Music and Arts Festival audience in United States
MetricValue
Female60.5%
Male39.5%
Average age31.3
Estimated audience size5,239,803

Audience persona

The typical Coachella Valley Music and Arts Festival fan in United States is more female, around 31.3 years old, with strong Sustainability tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Coachella Valley Music and Arts Festival in United States
RegionReachAffinity
California2,675,4484.64×
Texas490,4381.09×
New York375,5161.28×
Florida341,6170.96×
Illinois190,5321.09×
Arizona186,8401.75×
Washington162,0451.54×
Pennsylvania153,7400.87×
New Jersey146,2211.1×
Georgia138,5290.86×
North Carolina130,3510.83×
Ohio130,1650.81×
Virginia120,7020.95×
Massachusetts114,7271.11×
Michigan106,1590.77×
Nevada104,0472.05×
Colorado88,9931.08×
Tennessee83,5760.8×
Maryland80,0640.89×
Indiana77,1390.81×
Oregon75,4541.26×
Minnesota66,5420.89×
Missouri65,9070.78×
Wisconsin60,8730.77×
South Carolina55,9150.71×
Louisiana53,8230.8×
Utah52,2191.11×
Oklahoma49,8900.86×
Kentucky48,1430.73×
Alabama46,8420.64×
Connecticut46,6630.89×
Iowa33,0690.77×
Hawaii32,7361.45×
Kansas31,8110.77×
New Mexico31,5891.2×
Arkansas30,2590.7×
Mississippi26,9860.63×
Idaho25,7620.98×
Nebraska21,2300.81×
Washington, District of Columbia17,6981.12×
New Hampshire14,6520.71×
West Virginia14,2300.58×
Rhode Island13,6050.82×
Maine13,1660.7×
Montana12,0990.83×
Delaware9,8100.68×
Alaska8,6520.77×
South Dakota8,2720.68×
North Dakota7,8700.73×
Vermont6,2040.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coachella Valley Music and Arts Festival audience
BrandAffinityCategory
Euphoria1.76×Movies & TV
Movies1.51×Movies & TV
Minutemen (band)23.48×Music & Radio
Photography1.5×Arts & Culture
Princess Polly5.69×Fashion & Accessoires
Women's clothing1.79×Fashion & Accessoires
Music videos1.83×Music & Radio
Self care2.09×Health
TED Talks17.9×Business & Career
Manhattan2.41×Travel & Leisure
Urban Outfitters2.93×Shopping
Fashion Nova2.26×Shopping
Sephora1.78×Shopping
Whole Foods Market1.62×Shopping
Old Navy1.57×Fashion & Accessoires
Nordstrom1.63×Shopping
Taylor Swift1.76×Music & Radio
Shambhala (music festival)18.05×Music & Radio
Men's clothing1.63×Fashion & Accessoires
Aritzia2.95×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coachella Valley Music and Arts Festival audience
TraitClusterScore
SustainabilityBALANCE2.06
LGBTQ+ IdentityOPEN1.8
Early Adopter MentalityPOWER1.8
MindfulnessBALANCE1.72
Design AffinityPREMIUM1.67
IndulgenceJOY1.44

Worldwide distribution

Worldwide audience distribution share by country for Coachella Valley Music and Arts Festival
CountryShare
United States40.7%
China6.5%
United Kingdom5.2%

See Coachella Valley Music and Arts Festival audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Coachella Valley Music and Arts Festival have in United States?

Coachella Valley Music and Arts Festival has an estimated audience of 5,239,803 people in United States, concentrated in California and Texas.

What is the gender split and age of Coachella Valley Music and Arts Festival fans?

60.5% of Coachella Valley Music and Arts Festival fans are female, 39.5% are male, with an average age of 31.3 years.

Which brands do Coachella Valley Music and Arts Festival fans like most?

Coachella Valley Music and Arts Festival fans show strongest brand affinity for Euphoria (1.76×), Movies (1.51×), and Minutemen (band) (23.48×) over the country average.

Where do Coachella Valley Music and Arts Festival fans live in United States?

Coachella Valley Music and Arts Festival fans in United States are most concentrated in California (reach 2,675,448), Texas (reach 490,438), and New York (reach 375,516). These three regions account for the largest share of the active audience.

What other brands do Coachella Valley Music and Arts Festival fans also like?

Beyond Coachella Valley Music and Arts Festival itself, the audience over-indexes on Movies (1.51×), Minutemen (band) (23.48×), Photography (1.5×), and Princess Polly (5.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coachella Valley Music and Arts Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.