Rascasse Audience Intelligence

Burning Man Audience in United States

A data profile of the people who buy, follow and care about Burning Man in United States — modelled from more than twelve digital signal sources. Burning Man has an estimated audience of 4,944,807 people in United States.

#6among Music festival in United States#74among Event in United States#597in Music & Radio

The average Burning Man fan in United States is 31.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Animal Liberation Orchestra, Minutemen (band), Whole Foods Market, with strongest over-indexing on Animal Liberation Orchestra (5.22× the country average).

Demographically, the Burning Man audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Burning Man fan in United States is balanced, around 31.8 years old, with strong Design Affinity tendencies and a notable affinity for Animal Liberation Orchestra.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Burning Man profile in United States.

Audience size
4.9M
in United States
Gender
53.2%♀
46.8% male
Age
31.8
average years
Country rank
#6774
Event in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Burning Man fans

53.2% are female, 46.8% are male, average age 31.8.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Burning Man audience in United States
MetricValue
Female53.2%
Male46.8%
Average age31.8
Estimated audience size4,944,807
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Burning Man audience in United States
Age bracketShare%
16-1936%
20-2927%
30-3917%
40-4912%
50+8%
Fig. 04

Worldwide distribution

44.1%

of the worldwide Burning Man audience comes from United States.

Worldwide audience distribution share by country for Burning Man
CountryShare
United States44.1%
United Kingdom7.6%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Burning Man audience in United States is strongest.

Fig. 05

Top regions by affinity

Burning Man fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~200K3.59×
02California~1M1.91×
03Oregon~90K1.66×
04Utah~70K1.52×
05Colorado~100K1.46×
06Washington~100K1.45×
07Idaho~30K1.35×
08Montana~20K1.32×
09Hawaii~30K1.21×
10Vermont~10K1.15×
11Arizona~100K1.13×
12Alaska~10K1.12×
13Washington, District of Columbia~20K1.10×
14New York~300K1.07×
15New Mexico~30K1.05×
16Massachusetts~100K1.02×
17Minnesota~70K0.96×
18New Hampshire~20K0.96×
19Maine~20K0.94×
20South Dakota~10K0.92×
21Illinois~100K0.90×
22Florida~300K0.89×
23Connecticut~40K0.87×
24Nebraska~20K0.87×
25Wisconsin~60K0.85×
26North Dakota~9K0.85×
27Oklahoma~50K0.83×
28Kansas~30K0.82×
29New Jersey~100K0.81×
30Iowa~30K0.81×
31Rhode Island~10K0.81×
32Missouri~60K0.80×
33Texas~300K0.79×
34Virginia~90K0.79×
35Michigan~100K0.78×
36Indiana~70K0.78×
37Tennessee~80K0.77×
38Pennsylvania~100K0.76×
39North Carolina~100K0.76×
40Arkansas~30K0.76×
41Ohio~100K0.73×
42Maryland~60K0.73×
43Louisiana~50K0.73×
44Kentucky~40K0.72×
45Georgia~100K0.70×
46West Virginia~20K0.70×
47Delaware~9K0.67×
48South Carolina~50K0.66×
49Alabama~40K0.65×
50Mississippi~30K0.62×
Fig. 06

Affinity by region

Affinity by region — Burning Man, United States
0.62×1.00×3.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Burning Man audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Burning Man audience
#·InterestCategoryAffinity×
01Minutemen (band)Music & Radio31.87×
02Shambhala (music festival)Music & Radio24.50×
03Harvard School of Dental MedicineBusiness & Career23.51×
04Lightning in a BottleMusic & Radio18.08×
05LawrenceMusic & Radio13.64×
06Bonobo (musician)Music & Radio7.46×
07LollapaloozaMusic & Radio5.83×
08Animal Liberation OrchestraMusic & Radio5.22×
09HouseplantHome & Garden3.28×
10Whole Foods MarketShopping3.24×
11Art exhibitionArts & Culture3.19×
12Free PeopleFashion & Accessoires2.85×
13LivemusicMusic & Radio2.22×
14REIFashion & Accessoires2.17×
15Self-loveHealth2.13×
16Local foodFood & Beverages2.11×
17Trader Joe'sShopping1.86×
18Old NavyFashion & Accessoires1.85×
19SupermanMovies & TV1.72×
20ShoesFashion & Accessoires1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Burning Man audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Burning Man audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.03×
Early Adopter MentalityPOWER1.66×
SustainabilityBALANCE1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Burning Man audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.57×
Convenience OrientationPREMIUM0.64×
Family OrientationCONSERVATISM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Burning Man have in United States?

Burning Man has an estimated audience of 4,944,807 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Burning Man fans?

53.2% of Burning Man fans are female, 46.8% are male, with an average age of 31.8 years.

03

Which brands do Burning Man fans like most?

Burning Man fans show strongest brand affinity for Animal Liberation Orchestra (5.22×), Minutemen (band) (31.87×), and Whole Foods Market (3.24×) over the country average.

04

Where do Burning Man fans live in United States?

Burning Man fans in United States are most concentrated in California (reach ~1M), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Burning Man fans also like?

Beyond Burning Man itself, the audience over-indexes on Minutemen (band) (31.87×), Whole Foods Market (3.24×), Lawrence (13.64×), and Lollapalooza (5.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Burning Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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