Burning Man Audience in United States

Burning Man logo

Burning Man has an estimated audience of 4,943,836 people in United States. 53.2% are female, 46.8% are male, average age 31.8. Top regions: California, Texas, New York. Top brand affinities: Animal Liberation Orchestra, Minutemen (band), Whole Foods Market, Superman, Lollapalooza.

The average Burning Man fan in United States is 31.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Animal Liberation Orchestra, Minutemen (band), Whole Foods Market, with strongest over-indexing on Animal Liberation Orchestra (5.22× the country average). Demographically, the Burning Man audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Burning Man fans

Demographic split for Burning Man audience in United States
MetricValue
Female53.2%
Male46.8%
Average age31.8
Estimated audience size4,943,836

Audience persona

The typical Burning Man fan in United States is balanced, around 31.8 years old, with strong Sustainability tendencies and a notable affinity for Animal Liberation Orchestra.

Top regions in United States

Top regions ranked by reach for Burning Man in United States
RegionReachAffinity
California1,172,8052.16×
Texas341,0490.8×
New York335,4771.21×
Florida315,5760.94×
Nevada174,4153.65×
Washington157,6061.59×
Illinois155,6020.94×
Pennsylvania127,9010.77×
Colorado127,3171.63×
Arizona121,6491.21×
North Carolina111,5860.75×
Georgia109,9690.72×
Ohio108,2740.71×
New Jersey104,7670.83×
Oregon102,9171.82×
Michigan102,8060.8×
Massachusetts101,3781.04×
Virginia97,4060.81×
Tennessee70,8430.71×
Utah70,6281.6×
Indiana67,7580.75×
Minnesota65,0610.92×
Wisconsin63,1240.85×
Missouri62,2580.78×
Maryland58,5390.69×
South Carolina46,9700.63×
Louisiana42,5070.67×
Oklahoma42,4580.77×
Alabama41,0330.59×
Connecticut40,9810.83×
Kentucky40,7910.66×
Idaho32,4741.31×
Iowa31,6420.78×
Kansas29,6270.76×
Arkansas28,4040.7×
Hawaii27,8531.31×
New Mexico26,9851.09×
Mississippi19,6800.48×
Nebraska18,6350.75×
Montana18,0571.32×
New Hampshire17,9630.92×
Washington, District of Columbia17,8121.2×
Maine15,6420.88×
West Virginia13,1560.57×
Rhode Island11,9960.76×
Alaska11,7951.12×
Vermont9,4781.09×
South Dakota8,8940.78×
Wyoming7,8721.07×
Delaware7,8560.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Burning Man audience
BrandAffinityCategory
Animal Liberation Orchestra5.22×Music & Radio
Minutemen (band)31.87×Music & Radio
Whole Foods Market3.24×Shopping
Superman1.72×Movies & TV
Lollapalooza5.83×Music & Radio
Lawrence13.64×Music & Radio
Shambhala (music festival)24.5×Music & Radio
Shoes1.55×Fashion & Accessoires
Harvard School of Dental Medicine23.51×Business & Career
Old Navy1.85×Fashion & Accessoires
Houseplant3.28×Home & Garden
Art exhibition3.19×Arts & Culture
Lightning in a Bottle18.08×Music & Radio
Local food2.11×Food & Beverages
Livemusic2.22×Music & Radio
Bonobo (musician)7.46×Music & Radio
Self-love2.13×Health
REI2.17×Fashion & Accessoires
Free People2.85×Fashion & Accessoires
Fashion Nova2.1×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Burning Man audience
TraitClusterScore
SustainabilityBALANCE2.1
Early Adopter MentalityPOWER2.02
MindfulnessBALANCE1.93
LGBTQ+ IdentityOPEN1.69
Luxury OrientationPREMIUM1.67
Design AffinityPREMIUM1.61

Worldwide distribution

Worldwide audience distribution share by country for Burning Man
CountryShare
United States44.1%
United Kingdom7.6%
Germany6.1%

See Burning Man audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Burning Man have in United States?

Burning Man has an estimated audience of 4,943,836 people in United States, concentrated in California and Texas.

What is the gender split and age of Burning Man fans?

53.2% of Burning Man fans are female, 46.8% are male, with an average age of 31.8 years.

Which brands do Burning Man fans like most?

Burning Man fans show strongest brand affinity for Animal Liberation Orchestra (5.22×), Minutemen (band) (31.87×), and Whole Foods Market (3.24×) over the country average.

Where do Burning Man fans live in United States?

Burning Man fans in United States are most concentrated in California (reach 1,172,805), Texas (reach 341,049), and New York (reach 335,477). These three regions account for the largest share of the active audience.

What other brands do Burning Man fans also like?

Beyond Burning Man itself, the audience over-indexes on Minutemen (band) (31.87×), Whole Foods Market (3.24×), Superman (1.72×), and Lollapalooza (5.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Burning Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.