Local food Audience in United States

Local food logo

Local food has an estimated audience of 38,810,712 people in United States. 58.1% are female, 41.9% are male, average age 41.2. Top regions: Texas, California, Florida. Top brand affinities: Shoes, Whole Foods Market, Old Navy, Macy's, Hair Extensions.

The average Local food fan in United States is 41.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Shoes, Whole Foods Market, Old Navy, with strongest over-indexing on Shoes (1.87× the country average). Demographically, the Local food audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Local food fans

Demographic split for Local food audience in United States
MetricValue
Female58.1%
Male41.9%
Average age41.2
Estimated audience size38,810,712

Audience persona

The typical Local food fan in United States is more female, around 41.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Shoes.

Top regions in United States

Top regions ranked by reach for Local food in United States
RegionReachAffinity
Texas21,600,00015.13×
California2,451,5720.57×
Florida1,527,6130.58×
New York1,132,6120.52×
Pennsylvania1,091,4560.84×
Ohio869,5510.73×
Illinois865,6670.67×
Massachusetts670,1410.88×
North Carolina649,0980.56×
Michigan635,4440.63×
Hawaii611,1113.66×
Virginia565,6030.6×
New Jersey561,4020.57×
Georgia559,5040.47×
Tennessee521,6790.67×
Washington485,7580.62×
Arizona484,4690.61×
Missouri470,0050.75×
Indiana450,1410.63×
Louisiana440,6950.88×
South Carolina425,9070.73×
Kentucky382,4040.79×
Maryland379,6060.57×
Wisconsin374,0760.64×
Colorado360,8720.59×
Minnesota312,6130.56×
Arkansas288,7730.9×
Oklahoma278,4020.65×
Oregon266,0580.6×
Kansas261,9250.86×
Alabama255,6710.47×
Rhode Island233,1901.89×
Utah221,1380.64×
Iowa210,2740.66×
Connecticut174,7870.45×
Nevada164,4400.44×
New Mexico157,3360.81×
West Virginia144,6410.8×
Mississippi136,0160.43×
Maine122,5780.88×
Nebraska121,3090.62×
New Hampshire103,4970.68×
Idaho101,9340.52×
Montana76,1590.71×
Washington, District of Columbia64,6210.55×
Alaska47,4800.57×
South Dakota44,1220.49×
Delaware43,3930.41×
Vermont41,7010.61×
North Dakota39,7780.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Local food audience
BrandAffinityCategory
Shoes1.87×Fashion & Accessoires
Whole Foods Market1.9×Shopping
Old Navy1.88×Fashion & Accessoires
Macy's1.87×Shopping
Hair Extensions2.69×Beauty & Wellness
Foodie2.02×Food & Beverages
Organic farming2.51×Food & Beverages
Cookbook2.32×Food & Beverages
Meat1.53×Food & Beverages
Nordstrom1.67×Shopping
Self-love2.07×Health
Self care1.79×Health
Curly Hair2.39×Beauty & Wellness
Veganism1.55×Food & Beverages
Dollar Tree1.53×Shopping
Italian cuisine1.83×Food & Beverages
Spanish cuisine3.68×Food & Beverages
Etsy1.74×Fashion & Accessoires
Natural skin care2.36×Beauty & Wellness
Organic product2.48×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Local food audience
TraitClusterScore
Luxury OrientationPREMIUM2.52
Risk AppetiteTHRILL1.86
LGBTQ+ IdentityOPEN1.74
Design AffinityPREMIUM1.73
IndulgenceJOY1.65
SustainabilityBALANCE1.58

Worldwide distribution

Worldwide audience distribution share by country for Local food
CountryShare
United States18.0%
Japan9.7%
Italy5.7%

See Local food audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Local food have in United States?

Local food has an estimated audience of 38,810,712 people in United States, concentrated in Texas and California.

What is the gender split and age of Local food fans?

58.1% of Local food fans are female, 41.9% are male, with an average age of 41.2 years.

Which brands do Local food fans like most?

Local food fans show strongest brand affinity for Shoes (1.87×), Whole Foods Market (1.9×), and Old Navy (1.88×) over the country average.

Where do Local food fans live in United States?

Local food fans in United States are most concentrated in Texas (reach 21,600,000), California (reach 2,451,572), and Florida (reach 1,527,613). These three regions account for the largest share of the active audience.

What other brands do Local food fans also like?

Beyond Local food itself, the audience over-indexes on Whole Foods Market (1.9×), Old Navy (1.88×), Macy's (1.87×), and Hair Extensions (2.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Local food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.