Rascasse Audience Intelligence

Meat Audience in United States

A data profile of the people who buy, follow and care about Meat in United States — modelled from more than twelve digital signal sources. Meat has an estimated audience of 65,885,743 people in United States.

#178among Topic in United States#17in Food & Beverages

The average Meat fan in United States is 41.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Texas Roadhouse, Aldi, Grilling, with strongest over-indexing on Texas Roadhouse (1.94× the country average).

Demographically, the Meat audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Meat fan in United States is balanced, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Texas Roadhouse.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Meat profile in United States.

Audience size
65.9M
in United States
Gender
52.6%♀
47.4% male
Age
41.4
average years
Country rank
#227
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Meat fans

52.6% are female, 47.4% are male, average age 41.4.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Meat audience in United States
MetricValue
Female52.6%
Male47.4%
Average age41.4
Estimated audience size65,885,743
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Meat audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Meat audience comes from United States.

Worldwide audience distribution share by country for Meat
CountryShare
United States20.5%
Japan6.6%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meat audience in United States is strongest.

Fig. 05

Top regions by affinity

Meat fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~2M1.28×
02Wisconsin~1M1.22×
03Montana~200K1.22×
04North Dakota~200K1.21×
05South Dakota~200K1.17×
06West Virginia~400K1.15×
07New York~4M1.14×
08Oklahoma~800K1.14×
09Indiana~1.5M1.12×
10Missouri~1M1.11×
11Ohio~2M1.10×
12Kentucky~900K1.10×
13Arkansas~600K1.10×
14Wyoming~100K1.10×
15Nebraska~400K1.09×
16Kansas~600K1.08×
17Idaho~400K1.08×
18Oregon~800K1.07×
19Pennsylvania~2.5M1.06×
20Minnesota~1M1.06×
21Mississippi~600K1.05×
22Iowa~600K1.05×
23Louisiana~900K1.04×
24Alabama~1M1.03×
25New Mexico~300K1.03×
26Tennessee~1.5M1.02×
27Washington~1.5M1.01×
28South Carolina~1M1.01×
29Texas~5.5M1.00×
30Maine~200K1.00×
31Georgia~2M0.99×
32Alaska~100K0.98×
33Florida~4.5M0.96×
34North Carolina~2M0.96×
35Illinois~2M0.95×
36Arizona~1.5M0.94×
37Virginia~1.5M0.93×
38Utah~600K0.93×
39California~6.5M0.92×
40Hawaii~300K0.91×
41Nevada~600K0.89×
42New Hampshire~200K0.87×
43New Jersey~1.5M0.86×
44Colorado~900K0.86×
45Delaware~200K0.86×
46Maryland~1M0.84×
47Connecticut~500K0.82×
48Massachusetts~1M0.80×
49Rhode Island~200K0.78×
50Washington, District of Columbia~100K0.61×
Fig. 06

Affinity by region

Affinity by region — Meat, United States
0.61×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meat audience
#·InterestCategoryAffinity×
01LongHorn SteakhouseFood & Beverages2.20×
02Culver'sFood & Beverages2.12×
03Five GuysFood & Beverages2.09×
04Texas RoadhouseFood & Beverages1.94×
05Cuisine of the United StatesFood & Beverages1.91×
06Jack in the BoxFood & Beverages1.82×
07Popeyes Louisiana KitchenFood & Beverages1.79×
08BeefFood & Beverages1.75×
09Olive GardenFood & Beverages1.72×
10Organic farmingFood & Beverages1.71×
11Local foodFood & Beverages1.68×
12KFCFood & Beverages1.65×
13AldiShopping1.63×
14SteakFood & Beverages1.63×
15GrillingFood & Beverages1.59×
16Healthy habitsHealth1.55×
17RanchTravel & Leisure1.54×
18Burger KingFood & Beverages1.53×
19Buffalo Wild WingsFood & Beverages1.53×
20Organic foodFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Meat audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.37×
Healthy LifestyleBALANCE1.19×
Pet OwnershipJOY1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Meat audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.86×
PatriotismCONSERVATISM0.89×
Career OrientationPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Meat have in United States?

Meat has an estimated audience of 65,885,743 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Meat fans?

52.6% of Meat fans are female, 47.4% are male, with an average age of 41.4 years.

03

Which brands do Meat fans like most?

Meat fans show strongest brand affinity for Texas Roadhouse (1.94×), Aldi (1.63×), and Grilling (1.59×) over the country average.

04

Where do Meat fans live in United States?

Meat fans in United States are most concentrated in California (reach ~6.5M), Texas (reach ~5.5M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Meat fans also like?

Beyond Meat itself, the audience over-indexes on Aldi (1.63×), Grilling (1.59×), Burger King (1.53×), and Culver's (2.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Meat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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