Meat Audience in United States

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Meat has an estimated audience of 65,885,743 people in United States. 52.6% are female, 47.4% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Texas Roadhouse, Aldi, Grilling, Burger King, Organic food.

The average Meat fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Texas Roadhouse, Aldi, Grilling, with strongest over-indexing on Texas Roadhouse (1.94× the country average). Demographically, the Meat audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Healthy Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Meat fans

Demographic split for Meat audience in United States
MetricValue
Female52.6%
Male47.4%
Average age41.4
Estimated audience size65,885,743

Audience persona

The typical Meat fan in United States is balanced, around 41.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Texas Roadhouse.

Top regions in United States

Top regions ranked by reach for Meat in United States
RegionReachAffinity
California5,925,2720.82×
Texas5,251,3330.93×
Florida4,499,8721.01×
New York3,442,0900.93×
Pennsylvania2,499,5571.13×
Ohio2,459,3371.21×
Michigan2,337,4311.36×
Illinois2,136,9610.97×
Georgia2,013,6090.99×
North Carolina1,952,0920.98×
Tennessee1,499,7861.13×
Virginia1,472,6910.92×
Indiana1,467,6021.22×
New Jersey1,377,4210.82×
Washington1,358,6351.03×
Arizona1,258,9900.94×
Missouri1,237,2291.16×
Wisconsin1,140,7031.15×
South Carolina1,052,9531.06×
Minnesota1,003,1401.06×
Alabama994,9251.08×
Massachusetts988,3150.76×
Kentucky966,4401.17×
Maryland948,6840.84×
Colorado917,9400.88×
Oklahoma906,8561.24×
Louisiana879,8391.04×
Oregon845,9561.12×
Arkansas612,7701.13×
Iowa590,0531.09×
Mississippi583,1061.07×
Kansas580,7341.12×
Nevada577,5570.91×
Connecticut542,1000.82×
Utah505,0170.86×
West Virginia371,8521.21×
Nebraska355,1961.08×
Idaho354,0041.07×
New Mexico337,5561.02×
Maine243,7131.03×
New Hampshire226,8640.87×
Hawaii206,0520.73×
Montana200,3021.1×
South Dakota161,0751.06×
Rhode Island161,0480.77×
Delaware149,8290.82×
North Dakota139,3791.03×
Washington, District of Columbia115,0310.58×
Alaska108,0930.77×
Wyoming102,7981.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Meat audience
BrandAffinityCategory
Texas Roadhouse1.94×Food & Beverages
Aldi1.63×Shopping
Grilling1.59×Food & Beverages
Burger King1.53×Food & Beverages
Organic food1.5×Food & Beverages
Local food1.68×Food & Beverages
LongHorn Steakhouse2.2×Food & Beverages
Beef1.75×Food & Beverages
Olive Garden1.72×Food & Beverages
Steak1.63×Food & Beverages
Buffalo Wild Wings1.53×Food & Beverages
Organic farming1.71×Food & Beverages
KFC1.65×Food & Beverages
Five Guys2.09×Food & Beverages
Cuisine of the United States1.91×Food & Beverages
Healthy habits1.55×Health
Ranch1.54×Travel & Leisure
Jack in the Box1.82×Food & Beverages
Fast food restaurants1.6×Food & Beverages
Outback Steakhouse2×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Meat audience
TraitClusterScore
Healthy LifestyleBALANCE1.31
ExtroversionTHRILL1.29
SustainabilityBALANCE1.15
IndulgenceJOY1.11
Sports ActivityPOWER1.1
DIY MentalityTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Meat
CountryShare
United States20.5%
Japan6.6%
United Kingdom4.2%

See Meat audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Meat have in United States?

Meat has an estimated audience of 65,885,743 people in United States, concentrated in California and Texas.

What is the gender split and age of Meat fans?

52.6% of Meat fans are female, 47.4% are male, with an average age of 41.4 years.

Which brands do Meat fans like most?

Meat fans show strongest brand affinity for Texas Roadhouse (1.94×), Aldi (1.63×), and Grilling (1.59×) over the country average.

Where do Meat fans live in United States?

Meat fans in United States are most concentrated in California (reach 5,925,272), Texas (reach 5,251,333), and Florida (reach 4,499,872). These three regions account for the largest share of the active audience.

What other brands do Meat fans also like?

Beyond Meat itself, the audience over-indexes on Aldi (1.63×), Grilling (1.59×), Burger King (1.53×), and Organic food (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.