Grilling Audience in United States

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Grilling has an estimated audience of 55,958,202 people in United States. 50.9% are female, 49.1% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Google Drive, LabCorp, Savannah Guthrie, Culinary art, Steak.

The average Grilling fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Drive, LabCorp, Savannah Guthrie, with strongest over-indexing on Google Drive (1.58× the country average). Demographically, the Grilling audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Grilling fans

Demographic split for Grilling audience in United States
MetricValue
Female50.9%
Male49.1%
Average age41.9
Estimated audience size55,958,202

Audience persona

The typical Grilling fan in United States is balanced, around 41.9 years old, with strong Extroversion tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for Grilling in United States
RegionReachAffinity
California6,560,2141.07×
Texas5,711,9551.19×
Florida5,002,7111.32×
New York3,448,8431.1×
Georgia2,144,3021.24×
Pennsylvania2,115,5921.12×
North Carolina2,086,9391.24×
Illinois2,052,6221.1×
Ohio1,964,3201.14×
Michigan1,626,4451.11×
New Jersey1,447,9031.02×
Virginia1,441,4631.06×
Tennessee1,246,6761.11×
Arizona1,198,0581.05×
Indiana1,178,2501.15×
Massachusetts1,099,4771×
South Carolina1,099,0191.31×
Maryland1,053,4371.09×
Washington938,8920.84×
Alabama937,4251.2×
Wisconsin836,4080.99×
Colorado826,5820.94×
Missouri793,8480.88×
Minnesota739,5330.92×
Kentucky738,4171.05×
Louisiana696,0830.96×
Oklahoma643,1491.04×
Connecticut610,8681.09×
Mississippi603,6341.31×
Oregon538,7270.84×
Nevada519,1860.96×
Arkansas461,7261×
Iowa449,7780.98×
Utah449,7730.9×
Kansas428,7100.97×
New Mexico288,8241.03×
Nebraska286,7771.02×
West Virginia252,8490.97×
Idaho230,6630.82×
Hawaii215,5140.9×
New Hampshire192,6190.87×
Rhode Island187,4961.05×
Maine186,4220.93×
Delaware142,2050.92×
Washington, District of Columbia130,9990.78×
South Dakota106,1220.82×
Montana103,7370.67×
North Dakota97,1420.85×
Alaska75,5700.63×
Vermont73,1730.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grilling audience
BrandAffinityCategory
Google Drive1.58×Technology & Electronics
LabCorp2.29×Health
Savannah Guthrie2.2×Movies & TV
Culinary art1.6×Arts & Culture
Steak1.82×Food & Beverages
Google News1.87×News
Dish (food)1.56×Food & Beverages
Barbecue grill2.03×Home & Garden
Beef1.68×Food & Beverages
Scooby-Doo1.6×Movies & TV
Bob Evans (musician)3.12×Music & Radio
Animal Liberation Orchestra1.54×Music & Radio
Stove1.71×Home & Garden
Google Flights1.55×Travel & Leisure
Charcoal2.02×Home & Garden
JellyRoll2.43×Music & Radio
Ana de Armas1.89×Movies & TV
Tractor Supply Company1.73×Shopping
Fishing reel1.59×Sports
Chicken (food)1.71×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grilling audience
TraitClusterScore
ExtroversionTHRILL1.25
IndulgenceJOY1.21
Convenience OrientationPREMIUM1.17
Price SensitivityPREMIUM1.09
Family OrientationCONSERVATISM1.07
Community OrientationOPEN1.02

Worldwide distribution

Worldwide audience distribution share by country for Grilling
CountryShare
United States27.6%
Japan5.9%
United Kingdom4.0%

See Grilling audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Grilling have in United States?

Grilling has an estimated audience of 55,958,202 people in United States, concentrated in California and Texas.

What is the gender split and age of Grilling fans?

50.9% of Grilling fans are female, 49.1% are male, with an average age of 41.9 years.

Which brands do Grilling fans like most?

Grilling fans show strongest brand affinity for Google Drive (1.58×), LabCorp (2.29×), and Savannah Guthrie (2.2×) over the country average.

Where do Grilling fans live in United States?

Grilling fans in United States are most concentrated in California (reach 6,560,214), Texas (reach 5,711,955), and Florida (reach 5,002,711). These three regions account for the largest share of the active audience.

What other brands do Grilling fans also like?

Beyond Grilling itself, the audience over-indexes on LabCorp (2.29×), Savannah Guthrie (2.2×), Culinary art (1.6×), and Steak (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grilling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.