Rascasse Audience Intelligence

Grilling Audience in United States

A data profile of the people who buy, follow and care about Grilling in United States — modelled from more than twelve digital signal sources. Grilling has an estimated audience of 55,958,202 people in United States.

#248among Topic in United States#32in Food & Beverages

The average Grilling fan in United States is 41.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nancy Mace, LabCorp, Google Drive, with strongest over-indexing on Nancy Mace (2.54× the country average).

Demographically, the Grilling audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grilling fan in United States is balanced, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Nancy Mace.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grilling profile in United States.

Audience size
56M
in United States
Gender
50.9%♀
49.1% male
Age
41.9
average years
Country rank
#342
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grilling fans

50.9% are female, 49.1% are male, average age 41.9.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Grilling audience in United States
MetricValue
Female50.9%
Male49.1%
Average age41.9
Estimated audience size55,958,202
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Grilling audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

27.6%

of the worldwide Grilling audience comes from United States.

Worldwide audience distribution share by country for Grilling
CountryShare
United States27.6%
Japan5.9%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grilling audience in United States is strongest.

Fig. 05

Top regions by affinity

Grilling fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~100K1.46×
02Mississippi~600K1.37×
03Florida~5M1.27×
04Tennessee~1.5M1.27×
05South Carolina~1M1.25×
06Ohio~2M1.24×
07Texas~6M1.23×
08North Carolina~2M1.18×
09Georgia~2M1.16×
10Alabama~900K1.15×
11Arizona~1.5M1.14×
12Indiana~1M1.13×
13Maryland~1M1.09×
14Pennsylvania~2M1.08×
15Colorado~900K1.07×
16California~6.5M1.06×
17Kentucky~700K1.05×
18Oklahoma~700K1.05×
19Michigan~1.5M1.04×
20Rhode Island~200K1.02×
21Illinois~2M1.01×
22Connecticut~600K1.01×
23Arkansas~500K1.01×
24New York~3M1.00×
25Louisiana~700K0.99×
26Kansas~400K0.99×
27Nebraska~300K0.99×
28New Mexico~300K0.99×
29New Jersey~1.5M0.98×
30Virginia~1.5M0.98×
31Hawaii~200K0.96×
32Iowa~400K0.95×
33West Virginia~200K0.95×
34Massachusetts~1M0.94×
35Wisconsin~800K0.94×
36Oregon~600K0.94×
37Maine~200K0.92×
38Delaware~100K0.92×
39Nevada~500K0.88×
40South Dakota~100K0.88×
41Minnesota~700K0.87×
42Utah~400K0.86×
43New Hampshire~200K0.86×
44North Dakota~100K0.86×
45Missouri~800K0.85×
46Washington~900K0.80×
47Idaho~200K0.80×
48Washington, District of Columbia~100K0.76×
49Alaska~90K0.74×
50Montana~100K0.72×
Fig. 06

Affinity by region

Affinity by region — Grilling, United States
0.72×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grilling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grilling audience
#·InterestCategoryAffinity×
01Bob Evans (musician)Music & Radio3.12×
02Nancy MacePolitics & Society2.54×
03JellyRollMusic & Radio2.43×
04LabCorpHealth2.29×
05Savannah GuthrieMovies & TV2.20×
06Barbecue grillHome & Garden2.03×
07CharcoalHome & Garden2.02×
08Google NewsNews1.87×
09SteakFood & Beverages1.82×
10Tractor Supply CompanyShopping1.73×
11StoveHome & Garden1.71×
12Chicken (food)Food & Beverages1.71×
13BeefFood & Beverages1.68×
14Culinary artArts & Culture1.60×
15Scooby-DooMovies & TV1.60×
16Fishing reelSports1.59×
17Google DriveTechnology & Electronics1.58×
18Dish (food)Food & Beverages1.56×
19Google FlightsTravel & Leisure1.55×
20Animal Liberation OrchestraMusic & Radio1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grilling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grilling audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.29×
Need for SecurityCONSERVATISM1.29×
PatriotismCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grilling audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.76×
Early Adopter MentalityPOWER0.81×
Risk AppetiteTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grilling have in United States?

Grilling has an estimated audience of 55,958,202 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grilling fans?

50.9% of Grilling fans are female, 49.1% are male, with an average age of 41.9 years.

03

Which brands do Grilling fans like most?

Grilling fans show strongest brand affinity for Nancy Mace (2.54×), LabCorp (2.29×), and Google Drive (1.58×) over the country average.

04

Where do Grilling fans live in United States?

Grilling fans in United States are most concentrated in California (reach ~6.5M), Texas (reach ~6M), and Florida (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do Grilling fans also like?

Beyond Grilling itself, the audience over-indexes on LabCorp (2.29×), Google Drive (1.58×), Savannah Guthrie (2.2×), and Culinary art (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Grilling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grilling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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