Rascasse Audience Intelligence

Steak Audience in United States

A data profile of the people who buy, follow and care about Steak in United States — modelled from more than twelve digital signal sources. Steak has an estimated audience of 33,489,170 people in United States.

#4among Dish in United States#540among Topic in United States#76in Food & Beverages

The average Steak fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Texas Roadhouse, LongHorn Steakhouse, Olive Garden, with strongest over-indexing on Texas Roadhouse (2.79× the country average).

Demographically, the Steak audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Steak fan in United States is balanced, around 41.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Texas Roadhouse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steak profile in United States.

Audience size
33.5M
in United States
Gender
52.3%♀
47.7% male
Age
41.5
average years
Country rank
#770
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Steak fans

52.3% are female, 47.7% are male, average age 41.5.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Steak audience in United States
MetricValue
Female52.3%
Male47.7%
Average age41.5
Estimated audience size33,489,170
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Steak audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3918%
40-4922%
50+26%
Fig. 04

Worldwide distribution

25.5%

of the worldwide Steak audience comes from United States.

Worldwide audience distribution share by country for Steak
CountryShare
United States25.5%
Japan11.2%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steak audience in United States is strongest.

Fig. 05

Top regions by affinity

Steak fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~300K2.08×
02Nevada~500K1.52×
03Texas~4M1.36×
04California~4.5M1.27×
05Colorado~600K1.17×
06Ohio~1M1.14×
07Arizona~800K1.14×
08Utah~300K1.14×
09New York~2M1.13×
10Washington~800K1.13×
11Wyoming~60K1.13×
12Illinois~1M1.11×
13Tennessee~700K1.11×
14Georgia~1M1.08×
15Nebraska~200K1.07×
16Florida~2.5M1.06×
17Oklahoma~400K1.06×
18Indiana~600K1.04×
19Washington, District of Columbia~100K1.04×
20Louisiana~400K1.01×
21Kansas~300K1.01×
22Virginia~800K1.00×
23Oregon~400K1.00×
24New Mexico~200K1.00×
25New Jersey~800K0.99×
26Missouri~500K0.99×
27Kentucky~400K0.99×
28Mississippi~300K0.98×
29Montana~90K0.98×
30Arkansas~300K0.97×
31North Carolina~1M0.96×
32South Carolina~500K0.95×
33Alabama~400K0.95×
34Wisconsin~500K0.92×
35Michigan~800K0.91×
36Pennsylvania~1M0.90×
37Idaho~100K0.89×
38South Dakota~70K0.88×
39North Dakota~60K0.87×
40Minnesota~400K0.86×
41Massachusetts~600K0.85×
42Maryland~500K0.85×
43Alaska~60K0.85×
44Iowa~200K0.84×
45Connecticut~300K0.82×
46Delaware~70K0.79×
47Rhode Island~80K0.73×
48West Virginia~100K0.72×
49New Hampshire~90K0.65×
50Maine~80K0.65×
Fig. 06

Affinity by region

Affinity by region — Steak, United States
0.65×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steak audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steak audience
#·InterestCategoryAffinity×
01LongHorn SteakhouseFood & Beverages4.06×
02Texas RoadhouseFood & Beverages2.79×
03Outback SteakhouseFood & Beverages2.49×
04The Cheesecake FactoryFood & Beverages2.26×
05SteakhouseFood & Beverages2.25×
06St. Louis CardinalsSports2.08×
07Olive GardenFood & Beverages2.07×
08Applebee'sFood & Beverages2.00×
09Red LobsterFood & Beverages2.00×
10Boston Red SoxSports2.00×
11Atlanta BravesSports1.98×
12Los Angeles DodgersSports1.88×
137-ElevenShopping1.83×
14Jack in the BoxFood & Beverages1.79×
15Culver'sFood & Beverages1.78×
16New York YankeesSports1.69×
17BeefFood & Beverages1.67×
18Popeyes Louisiana KitchenFood & Beverages1.63×
19Buffalo Wild WingsFood & Beverages1.57×
20IHOPFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steak audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steak audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.17×
Price SensitivityPREMIUM1.15×
Convenience OrientationPREMIUM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steak audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.80×
TraditionCONSERVATISM0.80×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Steak have in United States?

Steak has an estimated audience of 33,489,170 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Steak fans?

52.3% of Steak fans are female, 47.7% are male, with an average age of 41.5 years.

03

Which brands do Steak fans like most?

Steak fans show strongest brand affinity for Texas Roadhouse (2.79×), LongHorn Steakhouse (4.06×), and Olive Garden (2.07×) over the country average.

04

Where do Steak fans live in United States?

Steak fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~4M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Steak fans also like?

Beyond Steak itself, the audience over-indexes on LongHorn Steakhouse (4.06×), Olive Garden (2.07×), 7-Eleven (1.83×), and Outback Steakhouse (2.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in United States

See Steak audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Steak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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