Steak Audience in United States

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Steak has an estimated audience of 33,489,170 people in United States. 52.3% are female, 47.7% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Texas Roadhouse, LongHorn Steakhouse, Olive Garden, 7-Eleven, Outback Steakhouse.

The average Steak fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Texas Roadhouse, LongHorn Steakhouse, Olive Garden, with strongest over-indexing on Texas Roadhouse (2.79× the country average). Demographically, the Steak audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Steak fans

Demographic split for Steak audience in United States
MetricValue
Female52.3%
Male47.7%
Average age41.5
Estimated audience size33,489,170

Audience persona

The typical Steak fan in United States is balanced, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Texas Roadhouse.

Top regions in United States

Top regions ranked by reach for Steak in United States
RegionReachAffinity
California4,693,1671.27×
Texas4,151,1351.44×
Florida2,676,8741.18×
New York2,364,2961.26×
Illinois1,311,1251.18×
Ohio1,161,7791.13×
Georgia1,157,0531.12×
Pennsylvania1,001,1060.89×
North Carolina980,4590.97×
Virginia852,5431.05×
New Jersey837,1640.98×
Michigan828,7540.95×
Washington822,1151.22×
Arizona800,8551.17×
Tennessee706,0901.05×
Indiana672,2451.1×
Colorado639,7211.21×
Massachusetts591,2210.9×
Nevada544,7131.68×
Missouri539,5191×
Maryland500,6130.87×
South Carolina474,9910.94×
Wisconsin459,3600.91×
Louisiana450,5531.04×
Minnesota435,1870.91×
Alabama423,2990.9×
Oklahoma408,2811.1×
Kentucky399,3900.95×
Oregon384,5531×
Utah343,1131.14×
Hawaii302,3732.1×
Connecticut278,0220.83×
Mississippi273,6570.99×
Kansas258,3200.98×
Arkansas257,3640.93×
Iowa221,3260.8×
Nebraska166,5640.99×
New Mexico163,8190.98×
Idaho142,4390.85×
Washington, District of Columbia118,2291.17×
West Virginia107,0380.69×
Montana79,2220.85×
New Hampshire77,7960.59×
Rhode Island74,3780.7×
Maine70,8640.59×
Delaware68,7170.74×
South Dakota59,1980.76×
North Dakota52,6250.76×
Alaska50,2200.7×
Wyoming42,3480.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steak audience
BrandAffinityCategory
Texas Roadhouse2.79×Food & Beverages
LongHorn Steakhouse4.06×Food & Beverages
Olive Garden2.07×Food & Beverages
7-Eleven1.83×Shopping
Outback Steakhouse2.49×Food & Beverages
Steakhouse2.25×Food & Beverages
Buffalo Wild Wings1.57×Food & Beverages
Beef1.67×Food & Beverages
New York Yankees1.69×Sports
Applebee's2×Food & Beverages
Jack in the Box1.79×Food & Beverages
Los Angeles Dodgers1.88×Sports
IHOP1.52×Food & Beverages
St. Louis Cardinals2.08×Sports
The Cheesecake Factory2.26×Food & Beverages
Atlanta Braves1.98×Sports
Boston Red Sox2×Sports
Red Lobster2×Food & Beverages
Chicken (food)1.6×Food & Beverages
Houston Astros2×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steak audience
TraitClusterScore
IndulgenceJOY1.33
ExtroversionTHRILL1.32
Convenience OrientationPREMIUM1.23
Price SensitivityPREMIUM1.14
DIY MentalityTHRILL1.13
Healthy LifestyleBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Steak
CountryShare
United States25.5%
Japan11.2%
United Kingdom4.2%

See Steak audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Steak have in United States?

Steak has an estimated audience of 33,489,170 people in United States, concentrated in California and Texas.

What is the gender split and age of Steak fans?

52.3% of Steak fans are female, 47.7% are male, with an average age of 41.5 years.

Which brands do Steak fans like most?

Steak fans show strongest brand affinity for Texas Roadhouse (2.79×), LongHorn Steakhouse (4.06×), and Olive Garden (2.07×) over the country average.

Where do Steak fans live in United States?

Steak fans in United States are most concentrated in California (reach 4,693,167), Texas (reach 4,151,135), and Florida (reach 2,676,874). These three regions account for the largest share of the active audience.

What other brands do Steak fans also like?

Beyond Steak itself, the audience over-indexes on LongHorn Steakhouse (4.06×), Olive Garden (2.07×), 7-Eleven (1.83×), and Outback Steakhouse (2.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.