Steak Audience in Germany
Steak has an estimated audience of 4,693,750 people in Germany. 48.3% are female, 51.7% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Barbecue grill, Grilling, Burger King, Barbecue, Smoked meat.
The average Steak fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Barbecue grill, Grilling, Burger King, with strongest over-indexing on Barbecue grill (3.32× the country average). Demographically, the Steak audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Steak fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 39.9 |
| Estimated audience size | 4,693,750 |
Audience persona
The typical Steak fan in Germany is balanced, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Barbecue grill.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,234,663 | 1.2× |
| Bayern | 983,067 | 1.3× |
| Baden-Württemberg | 678,976 | 1.06× |
| Hessen | 478,931 | 1.34× |
| Niedersachsen | 437,901 | 0.96× |
| Berlin | 333,771 | 1.59× |
| Rheinland-Pfalz | 213,634 | 0.91× |
| Sachsen | 180,697 | 0.78× |
| Schleswig-Holstein | 150,642 | 0.89× |
| Hamburg | 148,144 | 1.4× |
| Brandenburg | 106,353 | 0.73× |
| Thüringen | 82,871 | 0.69× |
| Sachsen-Anhalt | 77,341 | 0.64× |
| Mecklenburg-Vorpommern | 59,362 | 0.66× |
| Saarland | 48,511 | 0.84× |
| Bremen | 40,555 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbecue grill | 3.32× | Home & Garden |
| Grilling | 2.24× | Food & Beverages |
| Burger King | 1.67× | Food & Beverages |
| Barbecue | 1.63× | Food & Beverages |
| Smoked meat | 5.27× | Food & Beverages |
| Beef | 2.57× | Food & Beverages |
| Sport Bild | 1.74× | Sports |
| Pork | 2.74× | Food & Beverages |
| Kicker | 1.67× | Sports |
| KFC | 1.5× | Food & Beverages |
| Steakhouse | 2.28× | Food & Beverages |
| Charcoal | 2.72× | Home & Garden |
| Sausage | 2.03× | Food & Beverages |
| EA Sports FC | 1.53× | Games |
| Hamburger | 1.65× | Food & Beverages |
| Sport1 | 1.64× | Sports |
| Haftbefehl | 1.55× | Music & Radio |
| Bwin | 1.64× | Games |
| Ground meat | 2.29× | Food & Beverages |
| FIFA (video game series) | 1.53× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.87 |
| Convenience Orientation | PREMIUM | 1.54 |
| DIY Mentality | THRILL | 1.43 |
| Sports Activity | POWER | 1.3 |
| Luxury Orientation | PREMIUM | 1.3 |
| Design Affinity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| Japan | 11.2% |
| United Kingdom | 4.2% |
See Steak audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Steak have in Germany?
Steak has an estimated audience of 4,693,750 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Steak fans?
48.3% of Steak fans are female, 51.7% are male, with an average age of 39.9 years.
Which brands do Steak fans like most?
Steak fans show strongest brand affinity for Barbecue grill (3.32×), Grilling (2.24×), and Burger King (1.67×) over the country average.
Where do Steak fans live in Germany?
Steak fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,234,663), Bayern (reach 983,067), and Baden-Württemberg (reach 678,976). These three regions account for the largest share of the active audience.
What other brands do Steak fans also like?
Beyond Steak itself, the audience over-indexes on Grilling (2.24×), Burger King (1.67×), Barbecue (1.63×), and Smoked meat (5.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Steak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.