Steak Audience in Germany
A data profile of the people who buy, follow and care about Steak in Germany — modelled from more than twelve digital signal sources. Steak has an estimated audience of 4,693,750 people in Germany.
The average Steak fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Barbecue grill, Grilling, Burger King, with strongest over-indexing on Barbecue grill (3.32× the country average).
Demographically, the Steak audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Indulgence, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Steak fan in Germany is balanced, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Barbecue grill.
At a glance
The key figures that characterise the Steak profile in Germany.
Search interest · 12-month trend
Demographics of Steak fans
48.3% are female, 51.7% are male, average age 39.9.
Gender split
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 39.9 |
| Estimated audience size | 4,693,750 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Steak audience comes from Germany.
| Country | Share |
|---|---|
| United States | 25.5% |
| Japan | 11.2% |
| United Kingdom | 4.2% |
Geography
Where the Steak audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~300K | 1.50× | |
| 02 | Hamburg | ~100K | 1.37× | |
| 03 | Hessen | ~500K | 1.34× | |
| 04 | Bayern | ~1M | 1.28× | |
| 05 | Nordrhein-Westfalen | ~1M | 1.19× | |
| 06 | Baden-Württemberg | ~700K | 1.06× | |
| 07 | Bremen | ~40K | 1.05× | |
| 08 | Niedersachsen | ~400K | 0.95× | |
| 09 | Rheinland-Pfalz | ~200K | 0.91× | |
| 10 | Schleswig-Holstein | ~200K | 0.90× | |
| 11 | Saarland | ~50K | 0.89× | |
| 12 | Sachsen | ~200K | 0.79× | |
| 13 | Brandenburg | ~100K | 0.74× | |
| 14 | Thüringen | ~90K | 0.72× | |
| 15 | Mecklenburg-Vorpommern | ~60K | 0.70× | |
| 16 | Sachsen-Anhalt | ~80K | 0.67× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Steak audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smoked meat | Food & Beverages | 5.27× | ||
| 02 | Barbecue grill | Home & Garden | 3.32× | ||
| 03 | Pork | Food & Beverages | 2.74× | ||
| 04 | Charcoal | Home & Garden | 2.72× | ||
| 05 | Beef | Food & Beverages | 2.57× | ||
| 06 | Ground meat | Food & Beverages | 2.29× | ||
| 07 | Steakhouse | Food & Beverages | 2.28× | ||
| 08 | Grilling | Food & Beverages | 2.24× | ||
| 09 | Sausage | Food & Beverages | 2.03× | ||
| 10 | Sport Bild | Sports | 1.74× | ||
| 11 | Burger King | Food & Beverages | 1.67× | ||
| 12 | Kicker | Sports | 1.67× | ||
| 13 | Hamburger | Food & Beverages | 1.65× | ||
| 14 | Sport1 | Sports | 1.64× | ||
| 15 | Bwin | Games | 1.64× | ||
| 16 | Barbecue | Food & Beverages | 1.63× | ||
| 17 | Haftbefehl | Music & Radio | 1.55× | ||
| 18 | EA Sports FC | Games | 1.53× | ||
| 19 | FIFA (video game series) | Games | 1.53× | ||
| 20 | KFC | Food & Beverages | 1.50× |
Personality of the Steak audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.15× | |
| DIY Mentality | THRILL | 1.06× | |
| Need for Security | CONSERVATISM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.65× | |
| Individualism | JOY | 0.69× | |
| Community Orientation | OPEN | 0.70× |
Frequently asked questions
How many fans does Steak have in Germany?
Steak has an estimated audience of 4,693,750 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Steak fans?
48.3% of Steak fans are female, 51.7% are male, with an average age of 39.9 years.
Which brands do Steak fans like most?
Steak fans show strongest brand affinity for Barbecue grill (3.32×), Grilling (2.24×), and Burger King (1.67×) over the country average.
Where do Steak fans live in Germany?
Steak fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~1M), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do Steak fans also like?
Beyond Steak itself, the audience over-indexes on Grilling (2.24×), Burger King (1.67×), Barbecue (1.63×), and Smoked meat (5.27×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Steak audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Steak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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