Beef Audience in Germany
Beef has an estimated audience of 3,528,593 people in Germany. 49.7% are female, 50.3% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Eurotunnel, Progressive rock, Birthday Gifts, Cross-country equestrianism.
The average Beef fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Eurotunnel, Progressive rock, with strongest over-indexing on Unique Gifts (1.68× the country average). Demographically, the Beef audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Beef fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 39.0 |
| Estimated audience size | 3,528,593 |
Audience persona
The typical Beef fan in Germany is balanced, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 940,155 | 1.22× |
| Bayern | 574,670 | 1.01× |
| Baden-Württemberg | 476,942 | 0.99× |
| Hessen | 438,879 | 1.63× |
| Niedersachsen | 324,816 | 0.95× |
| Berlin | 220,904 | 1.4× |
| Rheinland-Pfalz | 166,175 | 0.94× |
| Sachsen | 140,638 | 0.81× |
| Schleswig-Holstein | 120,950 | 0.95× |
| Hamburg | 97,926 | 1.23× |
| Brandenburg | 89,813 | 0.82× |
| Sachsen-Anhalt | 68,868 | 0.75× |
| Thüringen | 68,651 | 0.76× |
| Mecklenburg-Vorpommern | 46,312 | 0.69× |
| Saarland | 33,250 | 0.77× |
| Bremen | 32,316 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.68× | Shopping |
| Eurotunnel | 6.04× | Cars & Mobility |
| Progressive rock | 1.68× | Music & Radio |
| Birthday Gifts | 1.56× | Kids & Family |
| Cross-country equestrianism | 6.2× | Sports |
| Icon (magazine) | 1.81× | Arts & Culture |
| Snow White (Fables) | 1.62× | Literature |
| Sixx | 2.14× | Movies & TV |
| EVO Fitness | 5.82× | Sports |
| Cachorro | 2.03× | Pets & Animals |
| Home Delivery | 1.51× | Food & Beverages |
| Bank account | 1.53× | Business & Career |
| Information sensitivity | 2.67× | Technology & Electronics |
| Keeper (password manager) | 2.09× | Technology & Electronics |
| Women's empowerment | 1.75× | Politics & Society |
| Hakone, Kanagawa | 3.02× | Travel & Leisure |
| Therme Erding | 2.14× | Travel & Leisure |
| Oktay Kaynarca | 3.17× | Movies & TV |
| Knokke-Heist | 2.76× | Travel & Leisure |
| Samanyolu Haber | 1.82× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.01 |
| Convenience Orientation | PREMIUM | 1.98 |
| DIY Mentality | THRILL | 1.56 |
| Pet Ownership | JOY | 1.48 |
| Healthy Lifestyle | BALANCE | 1.4 |
| Sustainability | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 7.9% |
| Brazil | 4.7% |
See Beef audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Beef have in Germany?
Beef has an estimated audience of 3,528,593 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beef fans?
49.7% of Beef fans are female, 50.3% are male, with an average age of 39.0 years.
Which brands do Beef fans like most?
Beef fans show strongest brand affinity for Unique Gifts (1.68×), Eurotunnel (6.04×), and Progressive rock (1.68×) over the country average.
Where do Beef fans live in Germany?
Beef fans in Germany are most concentrated in Nordrhein-Westfalen (reach 940,155), Bayern (reach 574,670), and Baden-Württemberg (reach 476,942). These three regions account for the largest share of the active audience.
What other brands do Beef fans also like?
Beyond Beef itself, the audience over-indexes on Eurotunnel (6.04×), Progressive rock (1.68×), Birthday Gifts (1.56×), and Cross-country equestrianism (6.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.