Rascasse Audience Intelligence

Five Guys Target Market in Germany

A data profile of the people who buy, follow and care about Five Guys in Germany — modelled from more than twelve digital signal sources. Five Guys has an estimated audience of 1,308,455 people in Germany.

#12among Fast food restaurants in Germany#642among Brand in Germany#250in Food & Beverages

The average Five Guys fan in Germany is 36.7 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Nordsee, Kinesiology, Chick-fil-A, with strongest over-indexing on Nordsee (23.79× the country average).

Demographically, the Five Guys audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Five Guys fan in Germany is more male, around 36.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Nordsee.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Five Guys profile in Germany.

Audience size
1.3M
in Germany
Gender
41.9%♀
58.1% male
Age
36.7
average years
Country rank
#5071
Brand in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Five Guys

41.9% are female, 58.1% are male, average age 36.7.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Five Guys audience in Germany
MetricValue
Female41.9%
Male58.1%
Average age36.7
Estimated audience size1,308,455
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Five Guys audience in Germany
Age bracketShare%
16-1922%
20-2924%
30-3923%
40-4918%
50+13%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Five Guys audience comes from Germany.

Worldwide audience distribution share by country for Five Guys
CountryShare
United States59.7%
Canada6.6%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Five Guys audience in Germany is strongest.

Fig. 05

Top regions by affinity

Five Guys customers by region in Germany
#RegionReachAffinity×
01Berlin~200K2.83×
02Hamburg~60K1.92×
03Bayern~400K1.83×
04Hessen~100K1.24×
05Nordrhein-Westfalen~300K1.14×
06Baden-Württemberg~200K1.08×
07Rheinland-Pfalz~70K0.97×
08Brandenburg~30K0.81×
09Saarland~10K0.75×
10Niedersachsen~90K0.68×
11Schleswig-Holstein~30K0.68×
12Bremen~7K0.64×
13Sachsen~30K0.48×
14Sachsen-Anhalt~20K0.44×
15Mecklenburg-Vorpommern~10K0.42×
16Thüringen~10K0.41×
Fig. 06

Affinity by region

Affinity by region — Five Guys, Germany
0.41×1.00×2.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Five Guys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Five Guys audience
#·InterestCategoryAffinity×
01ChipotleFood & Beverages67.32×
02Chick-fil-AFood & Beverages49.37×
03Buffalo Wild WingsFood & Beverages37.28×
04NordseeFood & Beverages23.79×
05Chili'sFood & Beverages20.24×
06KinesiologyHealth16.31×
07Pizza deliveryFood & Beverages13.38×
08Cuisine of the United StatesFood & Beverages11.99×
09Fried chickenFood & Beverages11.40×
10UbereatsFood & Beverages10.94×
11French friesFood & Beverages8.86×
12SausageFood & Beverages8.69×
13Chicken (food)Food & Beverages8.55×
14SteakhouseFood & Beverages8.13×
15PorkFood & Beverages7.86×
16Take-outFood & Beverages5.99×
17Lieferando.deFood & Beverages3.87×
18TransfermarktSports3.67×
19Borussia DortmundSports2.41×
20FIFA World CupSports2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Five Guys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Five Guys audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN3.15×
Convenience OrientationPREMIUM1.93×
Healthy LifestyleBALANCE1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Five Guys audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
CreativityOPEN0.79×
Quality AwarenessPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Five Guys's target market in Germany?

Five Guys's target market in Germany covers an estimated 1,308,455 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Five Guys customers?

41.9% of the Five Guys audience are female, 58.1% are male, with an average age of 36.7 years.

03

Which brands do Five Guys fans like most?

Five Guys fans show strongest brand affinity for Nordsee (23.79×), Kinesiology (16.31×), and Chick-fil-A (49.37×) over the country average.

04

Where do Five Guys fans live in Germany?

Five Guys fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Five Guys fans also like?

Beyond Five Guys itself, the audience over-indexes on Kinesiology (16.31×), Chick-fil-A (49.37×), Chipotle (67.32×), and Pizza delivery (13.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in Germany

See Five Guys audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Five Guys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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