Five Guys Audience in Germany
Five Guys has an estimated audience of 1,363,427 people in Germany. 41.9% are female, 58.1% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nordsee, Kinesiology, Chick-fil-A, Chipotle, Borussia Dortmund.
The average Five Guys fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nordsee, Kinesiology, Chick-fil-A, with strongest over-indexing on Nordsee (23.79× the country average). Demographically, the Five Guys audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of Five Guys fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 36.7 |
| Estimated audience size | 1,363,427 |
Audience persona
The typical Five Guys fan in Germany is more male, around 36.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Nordsee.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 369,184 | 1.24× |
| Bayern | 345,601 | 1.58× |
| Baden-Württemberg | 209,178 | 1.12× |
| Berlin | 147,367 | 2.42× |
| Hessen | 136,301 | 1.31× |
| Niedersachsen | 96,387 | 0.73× |
| Rheinland-Pfalz | 71,422 | 1.05× |
| Hamburg | 59,334 | 1.93× |
| Schleswig-Holstein | 34,797 | 0.71× |
| Sachsen | 34,651 | 0.52× |
| Brandenburg | 31,238 | 0.74× |
| Sachsen-Anhalt | 15,402 | 0.44× |
| Thüringen | 13,951 | 0.4× |
| Saarland | 13,025 | 0.78× |
| Mecklenburg-Vorpommern | 10,812 | 0.42× |
| Bremen | 7,396 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nordsee | 23.79× | Food & Beverages |
| Kinesiology | 16.31× | Health |
| Chick-fil-A | 49.37× | Food & Beverages |
| Chipotle | 67.32× | Food & Beverages |
| Borussia Dortmund | 2.41× | Sports |
| Pizza delivery | 13.38× | Food & Beverages |
| Lieferando.de | 3.87× | Food & Beverages |
| French fries | 8.86× | Food & Beverages |
| Sausage | 8.69× | Food & Beverages |
| Ubereats | 10.94× | Food & Beverages |
| Take-out | 5.99× | Food & Beverages |
| Cuisine of the United States | 11.99× | Food & Beverages |
| Pork | 7.86× | Food & Beverages |
| Transfermarkt | 3.67× | Sports |
| Loco Chicken | 14.89× | Food & Beverages |
| Steakhouse | 8.13× | Food & Beverages |
| Fried chicken | 11.4× | Food & Beverages |
| Chicken (food) | 8.55× | Food & Beverages |
| Buffalo Wild Wings | 37.28× | Food & Beverages |
| SV Werder Bremen | 3× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.37 |
| Urban Lifestyle | OPEN | 2.16 |
| Healthy Lifestyle | BALANCE | 1.9 |
| Early Adopter Mentality | POWER | 1.4 |
| Travelling | THRILL | 1.36 |
| Sustainability | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.8% |
| Canada | 6.7% |
| United Kingdom | 6.3% |
See Five Guys audiences in other countries
More Fast food restaurants audiences in Germany
- Burger King (12,840,886)
- McDonald's (8,853,822)
- Subway (5,811,455)
- KFC (5,625,564)
- Nordsee (3,292,046)
Frequently asked questions
How many fans does Five Guys have in Germany?
Five Guys has an estimated audience of 1,363,427 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Five Guys fans?
41.9% of Five Guys fans are female, 58.1% are male, with an average age of 36.7 years.
Which brands do Five Guys fans like most?
Five Guys fans show strongest brand affinity for Nordsee (23.79×), Kinesiology (16.31×), and Chick-fil-A (49.37×) over the country average.
Where do Five Guys fans live in Germany?
Five Guys fans in Germany are most concentrated in Nordrhein-Westfalen (reach 369,184), Bayern (reach 345,601), and Baden-Württemberg (reach 209,178). These three regions account for the largest share of the active audience.
What other brands do Five Guys fans also like?
Beyond Five Guys itself, the audience over-indexes on Kinesiology (16.31×), Chick-fil-A (49.37×), Chipotle (67.32×), and Borussia Dortmund (2.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Five Guys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.