Subway Audience in Germany
Subway has an estimated audience of 5,811,455 people in Germany. 45.9% are female, 54.1% are male, average age 32.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Burger King, Transfermarkt, Ariana Grande, Google News, Cheeseburger.
The average Subway fan in Germany is 32.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Burger King, Transfermarkt, Ariana Grande, with strongest over-indexing on Burger King (4.46× the country average). Demographically, the Subway audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of Subway fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 32.8 |
| Estimated audience size | 5,811,455 |
Audience persona
The typical Subway fan in Germany is balanced, around 32.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Burger King.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,507,201 | 1.19× |
| Bayern | 1,124,091 | 1.2× |
| Baden-Württemberg | 909,199 | 1.15× |
| Niedersachsen | 710,661 | 1.26× |
| Hessen | 487,066 | 1.1× |
| Rheinland-Pfalz | 329,989 | 1.13× |
| Sachsen | 284,853 | 1× |
| Berlin | 208,638 | 0.8× |
| Sachsen-Anhalt | 176,657 | 1.17× |
| Hamburg | 154,466 | 1.18× |
| Schleswig-Holstein | 145,229 | 0.7× |
| Thüringen | 136,786 | 0.92× |
| Brandenburg | 103,634 | 0.57× |
| Mecklenburg-Vorpommern | 84,960 | 0.77× |
| Saarland | 60,764 | 0.85× |
| Bremen | 50,143 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Burger King | 4.46× | Food & Beverages |
| Transfermarkt | 3.51× | Sports |
| Ariana Grande | 6.25× | Music & Radio |
| Google News | 4.93× | News |
| Cheeseburger | 8.79× | Food & Beverages |
| KFC | 4.08× | Food & Beverages |
| Fast food | 2.87× | Food & Beverages |
| RTL Television | 3.24× | Movies & TV |
| Tagesschau | 1.91× | Movies & TV |
| Scooby-Doo | 4.73× | Movies & TV |
| Real estate investment trust | 6.44× | Business & Career |
| FC Bayern Munich | 1.66× | Sports |
| Rossmann | 2.16× | Shopping |
| Fried chicken | 7.36× | Food & Beverages |
| TikTok | 1.53× | Internet & Social Media |
| Pizza Hut | 5.91× | Food & Beverages |
| McDonald's | 2.63× | Food & Beverages |
| Hygiene | 2.66× | Beauty & Wellness |
| FIFA World Cup | 1.7× | Sports |
| Catering | 3.62× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.53 |
| Indulgence | JOY | 1.51 |
| Sustainability | BALANCE | 1.24 |
| Early Adopter Mentality | POWER | 1.21 |
| Sports Activity | POWER | 1.2 |
| Community Orientation | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.1% |
| Brazil | 6.0% |
| United Kingdom | 5.8% |
See Subway audiences in other countries
More Fast food restaurants audiences in Germany
- Burger King (12,840,886)
- McDonald's (8,853,822)
- KFC (5,625,564)
- Nordsee (3,292,046)
- Goldies (2,686,860)
Frequently asked questions
How many fans does Subway have in Germany?
Subway has an estimated audience of 5,811,455 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Subway fans?
45.9% of Subway fans are female, 54.1% are male, with an average age of 32.8 years.
Which brands do Subway fans like most?
Subway fans show strongest brand affinity for Burger King (4.46×), Transfermarkt (3.51×), and Ariana Grande (6.25×) over the country average.
Where do Subway fans live in Germany?
Subway fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,507,201), Bayern (reach 1,124,091), and Baden-Württemberg (reach 909,199). These three regions account for the largest share of the active audience.
What other brands do Subway fans also like?
Beyond Subway itself, the audience over-indexes on Transfermarkt (3.51×), Ariana Grande (6.25×), Google News (4.93×), and Cheeseburger (8.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Subway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.