Rascasse Audience Intelligence

60 seconds to Napoli Target Market in Germany

60 seconds to Napoli has an estimated audience of 3.1M people in Germany.

#7among Fast food restaurants in Germany
#286among brands in Germany
#110in Food & Beverages

The average 60 seconds to Napoli fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, 60 seconds to Napoli ranks #7 among the 89 objects in Fast food restaurants in Germany — 54.1× the group median.

Its fans are 2.6 years older than the group average of 36.9.

Compared with the other 88 objects in Fast food restaurants, 60 seconds to Napoli fans stand out for their interest in Lunch, Gourmet Foods and Dinner.

Most fans live in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top affinities include Lunch, Gourmet Foods, Dinner, with strongest over-indexing on Lunch (2.59× the country average).

Demographically, the 60 seconds to Napoli audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

The typical 60 seconds to Napoli fan in Germany is more female, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for Lunch.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.1M
in Germany
Gender
55.9%♀
44.1% male
Age
39.5
average years
Country rank
#2177
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of 60 seconds to Napoli

55.9% are female, 44.1% are male, average age 39.5.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for 60 seconds to Napoli audience in Germany
MetricValue
Female55.9%
Male44.1%
Average age39.5
Estimated audience size3.1M
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the 60 seconds to Napoli audience in Germany
Age bracketShare%
16-2419%
25-3420%
35-4422%
45-5421%
55+18%
Fig. 04

Worldwide distribution

89.3%

of the worldwide 60 seconds to Napoli audience comes from Germany.

Worldwide audience distribution share by country for 60 seconds to Napoli
CountryShare
Germany89.3%
Switzerland7.6%
Austria0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

60 seconds to Napoli customers by region in Germany
#RegionReachAffinity×
01Berlin~300K2.12×
02Hamburg~100K1.79×
03Baden-Württemberg~700K1.76×
04Nordrhein-Westfalen~1M1.64×
05Sachsen~200K1.41×
06Bremen~40K1.36×
07Bayern~400K0.82×
08Niedersachsen~200K0.80×
09Hessen~200K0.75×
10Schleswig-Holstein~80K0.75×
11Rheinland-Pfalz~90K0.61×
12Mecklenburg-Vorpommern~30K0.55×
13Brandenburg~50K0.54×
14Sachsen-Anhalt~40K0.49×
15Thüringen~40K0.46×
16Saarland~20K0.43×
Fig. 06

Affinity by region

Affinity by region — 60 seconds to Napoli, Germany
0.43×1.00×2.12×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the 60 seconds to Napoli audience vs. the country average
#·InterestCategoryAffinity×
01LunchFood & Beverages2.59×
02Gourmet FoodsFood & Beverages2.46×
03DinnerFood & Beverages2.42×
04Take-outFood & Beverages2.33×
05SubwayFood & Beverages2.30×
06Fast food restaurantsFood & Beverages2.26×
07PizzaFood & Beverages2.25×
08Burger KingFood & Beverages2.20×
09Fast casual restaurantsFood & Beverages2.16×
10KFCFood & Beverages2.06×
11SeafoodFood & Beverages2.01×
12CookbookFood & Beverages1.87×
13FoodieFood & Beverages1.87×
14Italian cuisineFood & Beverages1.75×
15BreakfastFood & Beverages1.72×
16HandmadeHome & Garden1.70×
17McDonald'sFood & Beverages1.63×
18DecorationHome & Garden1.60×
19Self careHealth1.54×
20SewingHome & Garden1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the 60 seconds to Napoli audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the 60 seconds to Napoli audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.40×
Price SensitivityPREMIUM1.21×
Quality AwarenessPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the 60 seconds to Napoli audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
Risk AppetiteTHRILL0.84×
SpiritualityBALANCE0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in 60 seconds to Napoli over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/60-seconds-to-napoli-10186911” · Methodology