KFC Audience in Germany
KFC has an estimated audience of 3,091,999 people in Germany. 41.7% are female, 58.3% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FRITZ!Box, Burger King, McDonald's, Subway, AutoScout24.
The average KFC fan in Germany is 34.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FRITZ!Box, Burger King, McDonald's, with strongest over-indexing on FRITZ!Box (8.08× the country average). Demographically, the KFC audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of KFC fans
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 34.3 |
| Estimated audience size | 3,091,999 |
Audience persona
The typical KFC fan in Germany is more male, around 34.3 years old, with strong Indulgence tendencies and a notable affinity for FRITZ!Box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,457,920 | 1.18× |
| Bayern | 1,299,402 | 1.44× |
| Baden-Württemberg | 908,937 | 1.18× |
| Niedersachsen | 575,439 | 1.05× |
| Hessen | 540,240 | 1.26× |
| Rheinland-Pfalz | 326,085 | 1.16× |
| Berlin | 297,071 | 1.18× |
| Sachsen | 220,111 | 0.8× |
| Schleswig-Holstein | 159,057 | 0.79× |
| Brandenburg | 156,497 | 0.9× |
| Hamburg | 135,999 | 1.07× |
| Thüringen | 122,006 | 0.85× |
| Sachsen-Anhalt | 110,606 | 0.76× |
| Mecklenburg-Vorpommern | 75,103 | 0.7× |
| Saarland | 54,309 | 0.79× |
| Bremen | 43,358 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FRITZ!Box | 8.08× | Technology & Electronics |
| Burger King | 4.06× | Food & Beverages |
| McDonald's | 3.7× | Food & Beverages |
| Subway | 4.23× | Food & Beverages |
| AutoScout24 | 2.54× | Cars & Mobility |
| Lieferando.de | 2.35× | Food & Beverages |
| Edeka | 1.98× | Shopping |
| Deutsche Bank | 3.11× | Business & Career |
| Kaufland | 1.92× | Shopping |
| Netto Marken-Discount | 1.93× | Shopping |
| Child safety seat | 4.17× | Kids & Family |
| REWE | 1.74× | Shopping |
| Aldi | 1.74× | Shopping |
| Britax | 7.06× | Kids & Family |
| Chicken nugget | 9.47× | Food & Beverages |
| Electronic funds transfer | 2.18× | Business & Career |
| Postbank | 2.09× | Business & Career |
| Deutsche Bahn | 1.74× | Cars & Mobility |
| Chicken fingers | 10.52× | Food & Beverages |
| Vodafone | 1.94× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.44 |
| Early Adopter Mentality | POWER | 1.4 |
| Luxury Orientation | PREMIUM | 1.25 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Pet Ownership | JOY | 1.17 |
| Sustainability | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| United Kingdom | 6.1% |
| Japan | 4.3% |
See KFC audiences in other countries
More Fast food restaurants audiences in Germany
- Burger King (12,840,886)
- McDonald's (8,853,822)
- Subway (5,811,455)
- Nordsee (3,292,046)
- Goldies (2,686,860)
Frequently asked questions
How many fans does KFC have in Germany?
KFC has an estimated audience of 3,091,999 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of KFC fans?
41.7% of KFC fans are female, 58.3% are male, with an average age of 34.3 years.
Which brands do KFC fans like most?
KFC fans show strongest brand affinity for FRITZ!Box (8.08×), Burger King (4.06×), and McDonald's (3.7×) over the country average.
Where do KFC fans live in Germany?
KFC fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,457,920), Bayern (reach 1,299,402), and Baden-Württemberg (reach 908,937). These three regions account for the largest share of the active audience.
What other brands do KFC fans also like?
Beyond KFC itself, the audience over-indexes on Burger King (4.06×), McDonald's (3.7×), Subway (4.23×), and AutoScout24 (2.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for KFC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.