KFC Audience in United Kingdom
KFC has an estimated audience of 10,582,841 people in United Kingdom. 52.8% are female, 47.2% are male, average age 40.8. Top regions: England, Scotland, South East. Top brand affinities: Screwfix, Halfords, NatWest, FC Bayern Munich, Wickes.
The average KFC fan in United Kingdom is 40.8 years old, balanced, and lives primarily in England. The audience is concentrated in England, Scotland, South East. Top brand affinities include Screwfix, Halfords, NatWest, with strongest over-indexing on Screwfix (2.14× the country average). Demographically, the KFC audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of KFC fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 40.8 |
| Estimated audience size | 10,582,841 |
Audience persona
The typical KFC fan in United Kingdom is balanced, around 40.8 years old, with strong Quality Awareness tendencies and a notable affinity for Screwfix.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,305,435 | 0.64× |
| Scotland | 1,968,670 | 2.07× |
| South East | 1,373,971 | 0.97× |
| Yorkshire and the Humber | 1,164,296 | 1.37× |
| West Midlands | 822,389 | 1.81× |
| Wales | 757,601 | 1.25× |
| East of England | 732,270 | 0.76× |
| South West | 699,391 | 0.8× |
| North West | 596,094 | 0.53× |
| East Midlands | 564,623 | 0.76× |
| North East | 413,751 | 1× |
| Northern Ireland | 283,781 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Screwfix | 2.14× | Home & Garden |
| Halfords | 2.13× | Cars & Mobility |
| NatWest | 2.43× | Business & Career |
| FC Bayern Munich | 1.89× | Sports |
| Wickes | 1.96× | Home & Garden |
| Betfred | 1.6× | Games |
| Autotrader | 1.72× | Cars & Mobility |
| Vision Express | 3.4× | Health |
| Electronic funds transfer | 2.57× | Business & Career |
| Oak Furniture Land | 2.42× | Home & Garden |
| British Gas | 1.51× | Home & Garden |
| Hobbycraft | 1.8× | Home & Garden |
| Food processing | 2.57× | Food & Beverages |
| Betfair | 1.59× | Games |
| Pizza Hut | 1.92× | Food & Beverages |
| Mecca Bingo | 1.82× | Games |
| Initial public offering | 2.14× | Business & Career |
| CeX (company) | 1.68× | Technology & Electronics |
| We Buy Any Car | 1.57× | Cars & Mobility |
| Aviva | 2.24× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.39 |
| Convenience Orientation | PREMIUM | 1.36 |
| Social Media Usage | JOY | 1.17 |
| Indulgence | JOY | 1.13 |
| Price Sensitivity | PREMIUM | 1.11 |
| Urban Lifestyle | OPEN | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| United Kingdom | 6.1% |
| Japan | 4.3% |
See KFC audiences in other countries
More Fast food restaurants audiences in United Kingdom
- Subway (6,825,872)
- Burger King (6,234,331)
- Pizza Hut (5,649,496)
- PizzaExpress (5,030,356)
- McDonald's (3,026,596)
Frequently asked questions
How many fans does KFC have in United Kingdom?
KFC has an estimated audience of 10,582,841 people in United Kingdom, concentrated in England and Scotland.
What is the gender split and age of KFC fans?
52.8% of KFC fans are female, 47.2% are male, with an average age of 40.8 years.
Which brands do KFC fans like most?
KFC fans show strongest brand affinity for Screwfix (2.14×), Halfords (2.13×), and NatWest (2.43×) over the country average.
Where do KFC fans live in United Kingdom?
KFC fans in United Kingdom are most concentrated in England (reach 6,305,435), Scotland (reach 1,968,670), and South East (reach 1,373,971). These three regions account for the largest share of the active audience.
What other brands do KFC fans also like?
Beyond KFC itself, the audience over-indexes on Halfords (2.13×), NatWest (2.43×), FC Bayern Munich (1.89×), and Wickes (1.96×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for KFC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.