A data profile of the people who buy, follow and care about KFC in United Kingdom — modelled from more than twelve digital signal sources. KFC has an estimated audience of 10,249,995 people in United Kingdom.
The average KFC fan in United Kingdom is 40.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Screwfix, Halfords, NatWest, with strongest over-indexing on Screwfix (2.14× the country average).
Demographically, the KFC audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical KFC fan in United Kingdom is balanced, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Screwfix.
The key figures that characterise the KFC profile in United Kingdom.
52.8% are female, 47.2% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 40.8 |
| Estimated audience size | 10,249,995 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 25% |
of the worldwide KFC audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 5.8% |
| Japan | 4.2% |
Where the KFC audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~2M | 2.07× | |
| 02 | West Midlands | ~800K | 1.81× | |
| 03 | Yorkshire and the Humber | ~1M | 1.37× | |
| 04 | Wales | ~800K | 1.25× | |
| 05 | North East | ~400K | 1.00× | |
| 06 | South East | ~1.5M | 0.97× | |
| 07 | Northern Ireland | ~300K | 0.87× | |
| 08 | South West | ~700K | 0.80× | |
| 09 | East of England | ~700K | 0.76× | |
| 10 | East Midlands | ~600K | 0.76× | |
| 11 | England | ~6.5M | 0.64× | |
| 12 | North West | ~600K | 0.53× |
The strongest cross-interests of the KFC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vision Express | Health | 3.40× | ||
| 02 | Electronic funds transfer | Business & Career | 2.57× | ||
| 03 | Food processing | Food & Beverages | 2.57× | ||
| 04 | NatWest | Business & Career | 2.43× | ||
| 05 | Oak Furniture Land | Home & Garden | 2.42× | ||
| 06 | Aviva | Business & Career | 2.24× | ||
| 07 | Screwfix | Home & Garden | 2.14× | ||
| 08 | Initial public offering | Business & Career | 2.14× | ||
| 09 | Halfords | Cars & Mobility | 2.13× | ||
| 10 | Pizza Hut | Food & Beverages | 1.92× | ||
| 11 | FC Bayern Munich | Sports | 1.89× | ||
| 12 | Mecca Bingo | Games | 1.82× | ||
| 13 | Hobbycraft | Home & Garden | 1.80× | ||
| 14 | Autotrader | Cars & Mobility | 1.72× | ||
| 15 | CeX (company) | Technology & Electronics | 1.68× | ||
| 16 | Betfred | Games | 1.60× | ||
| 17 | Betfair | Games | 1.59× | ||
| 18 | We Buy Any Car | Cars & Mobility | 1.57× | ||
| 19 | McDonald's | Food & Beverages | 1.52× | ||
| 20 | British Gas | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.20× | |
| Convenience Orientation | PREMIUM | 0.95× | |
| Social Media Usage | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.56× | |
| Risk Appetite | THRILL | 0.62× | |
| Travelling | THRILL | 0.63× |
KFC's target market in United Kingdom covers an estimated 10,249,995 people, concentrated in England and Scotland.
52.8% of the KFC audience are female, 47.2% are male, with an average age of 40.8 years.
KFC fans show strongest brand affinity for Screwfix (2.14×), Halfords (2.13×), and NatWest (2.43×) over the country average.
KFC fans in United Kingdom are most concentrated in England (reach ~6.5M), Scotland (reach ~2M), and South East (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond KFC itself, the audience over-indexes on Halfords (2.13×), NatWest (2.43×), Betfred (1.6×), and Autotrader (1.72×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for KFC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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