A data profile of the people who buy, follow and care about McDonald's in United Kingdom — modelled from more than twelve digital signal sources. McDonald's has an estimated audience of 12,068,238 people in United Kingdom.
The average McDonald's fan in United Kingdom is 39.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Burger King, KFC, Starbucks, with strongest over-indexing on Burger King (2.64× the country average).
Demographically, the McDonald's audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical McDonald's fan in United Kingdom is more female, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Burger King.
The key figures that characterise the McDonald's profile in United Kingdom.
56.7% are female, 43.3% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 39.9 |
| Estimated audience size | 12,068,238 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 23% |
of the worldwide McDonald's audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.2% |
| Italy | 4.8% |
| Germany | 4.7% |
Where the McDonald's audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~400K | 1.35× | |
| 02 | North West | ~400K | 1.34× | |
| 03 | Wales | ~200K | 1.26× | |
| 04 | East Midlands | ~300K | 1.23× | |
| 05 | East of England | ~300K | 1.15× | |
| 06 | South West | ~300K | 1.05× | |
| 07 | South East | ~400K | 1.04× | |
| 08 | Greater London | ~400K | 0.99× | |
| 09 | Northern Ireland | ~90K | 0.96× | |
| 10 | West Midlands | ~100K | 0.79× | |
| 11 | Yorkshire and the Humber | ~200K | 0.72× | |
| 12 | North East | ~80K | 0.70× | |
| 13 | England | ~1M | 0.43× |
The strongest cross-interests of the McDonald's audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Burger King | Food & Beverages | 2.64× | ||
| 02 | The Economist | Business & Career | 2.61× | ||
| 03 | Starbucks | Food & Beverages | 2.17× | ||
| 04 | KFC | Food & Beverages | 2.10× | ||
| 05 | Pizza Hut | Food & Beverages | 1.94× | ||
| 06 | Greggs | Food & Beverages | 1.85× | ||
| 07 | Scooby-Doo | Movies & TV | 1.85× | ||
| 08 | Just Eat | Food & Beverages | 1.79× | ||
| 09 | EastEnders | Movies & TV | 1.75× | ||
| 10 | Fast food | Food & Beverages | 1.72× | ||
| 11 | Katie Price | Fashion & Accessoires | 1.72× | ||
| 12 | Poundland | Shopping | 1.67× | ||
| 13 | Coronation Street | Movies & TV | 1.64× | ||
| 14 | Subway | Food & Beverages | 1.62× | ||
| 15 | Mecca Bingo | Games | 1.60× | ||
| 16 | CeX (company) | Technology & Electronics | 1.56× | ||
| 17 | Home Bargains | Shopping | 1.55× | ||
| 18 | Show business | Movies & TV | 1.54× | ||
| 19 | BBC iPlayer | Movies & TV | 1.53× | ||
| 20 | Soap opera | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.15× | |
| Need for Security | CONSERVATISM | 1.11× | |
| Convenience Orientation | PREMIUM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.68× | |
| Design Affinity | PREMIUM | 0.68× | |
| Mindfulness | BALANCE | 0.73× |
McDonald's's target market in United Kingdom covers an estimated 12,068,238 people, concentrated in England and North West.
56.7% of the McDonald's audience are female, 43.3% are male, with an average age of 39.9 years.
McDonald's fans show strongest brand affinity for Burger King (2.64×), KFC (2.1×), and Starbucks (2.17×) over the country average.
McDonald's fans in United Kingdom are most concentrated in England (reach ~1M), North West (reach ~400K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond McDonald's itself, the audience over-indexes on KFC (2.1×), Starbucks (2.17×), Fast food (1.72×), and Greggs (1.85×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for McDonald's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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