For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | RRecipes | 21M | 4.6% | 46.7 | 64.3% | |
| 2 | GGimme! Coffee | 19M | 29.1% | — | — | |
| 3 | MMorrisons | 18M | 90.4% | 47.7 | 65.7% | |
| 4 | WWater | 18M | 5.1% | 45.7 | 59.3% | Beverage |
| 5 | EEating | 18M | 4.8% | 44.3 | 63.8% | |
| 6 | VVeganism | 18M | 6.0% | 44.7 | 68.9% | |
| 7 | CCoffee | 17M | 4.4% | 44.8 | 63.2% | |
| 8 | WWine | 17M | 5.2% | 45.9 | 61.5% | |
| 9 | BBeer | 17M | 5.3% | 45.6 | 52.1% | Alcohol |
| 10 | CCoffeehouses | 16M | 5.4% | 45.7 | 64.8% | |
| 11 | DDistilled beverage | 15M | 5.7% | 44.4 | 58.8% | |
| 12 | DDelivery (commerce) | 15M | 8.0% | 44.2 | 60.6% | |
| 13 | MMcDonald's | 15M | 3.8% | 40.6 | 56.7% | Fast food restaurants |
| 14 | FFast food | 15M | 4.2% | 43.2 | 59.6% | |
| 15 | PPub | 14M | 14.6% | 47.2 | 57.7% | |
| 16 | FFruit | 14M | 4.5% | 44.6 | 66.2% | |
| 17 | GGreggs | 14M | 94.6% | 45.3 | 69.7% | |
| 18 | DDesserts | 14M | 4.3% | 44.1 | 69.8% | |
| 19 | CCake | 14M | 4.6% | 44.0 | 74.7% | Sweet |
| 20 | CChocolate | 14M | 4.7% | 44.1 | 68.6% | Sweet |
| 21 | CCosta Coffee | 13M | 58.6% | 43.7 | 68.3% | Restaurants |
| 22 | MMeat | 13M | 4.2% | 44.8 | 57.8% | |
| 23 | CCocktail | 13M | 7.4% | 44.4 | 61.6% | |
| 24 | TTea | 13M | 3.8% | 45.0 | 66.1% | Beverage |
| 25 | BBarbecue | 13M | 4.0% | 45.7 | 57.2% | |
| 26 | VVegetable | 13M | 5.1% | 46.2 | 67.8% | |
| 27 | NNutrient | 12M | 5.3% | 45.3 | 64.9% | |
| 28 | TTake-out | 12M | 6.7% | 44.6 | 59.8% | |
| 29 | SStarbucks | 12M | 4.2% | 40.0 | 61.3% | Coffee |
| 30 | OOrganic food | 12M | 4.0% | 44.6 | 66.1% | |
| 31 | FFoodie | 12M | 5.1% | 44.9 | 62.6% | |
| 32 | BBreakfast | 11M | 4.7% | 44.4 | 65.3% | |
| 33 | JJust Eat | 10M | 55.4% | 40.1 | 53.7% | Food delivery |
| 34 | LLunch | 10M | 4.3% | 44.2 | 65.2% | |
| 35 | SSugar | 9.9M | 5.3% | 44.4 | 66.2% | Spice |
| 36 | LLocal food | 9.9M | 4.7% | 45.7 | 62.6% | |
| 37 | KKFC | 9.4M | 4.9% | 41.5 | 52.8% | Fast food restaurants |
| 38 | IItalian cuisine | 9.4M | 3.7% | 43.6 | 61.6% | Cuisine |
| 39 | MMilk | 9.4M | 4.5% | 44.0 | 66.4% | Beverage |
| 40 | DDinner | 9.2M | 4.0% | 46.1 | 64.3% | |
| 41 | PPizza | 9M | 4.0% | 42.0 | 58.7% | Dish |
| 42 | GGrocery store | 9M | 3.1% | 44.4 | 65.1% | |
| 43 | JJuice | 8.9M | 3.9% | 43.1 | 63.0% | |
| 44 | NNatural product | 8.6M | 4.6% | 46.7 | 75.2% | |
| 45 | BBaking | 8.6M | 5.0% | 45.4 | 67.9% | |
| 46 | CCheese | 8.4M | 4.5% | 44.3 | 63.2% | Cheese |
| 47 | AAlcohol | 8.4M | 5.2% | 44.4 | 57.1% | |
| 48 | GGrilling | 8.1M | 4.0% | 44.6 | 56.1% | |
| 49 | BBakery | 8M | 3.8% | 43.5 | 70.1% | |
| 50 | GGin | 7.9M | 14.4% | 45.1 | 61.0% | Alcohol |
| 51 | SSubway | 7.8M | 6.2% | 39.5 | 53.5% | Fast food restaurants |
| 52 | CConfectionery | 7.7M | 3.6% | 42.3 | 70.9% | |
| 53 | FFlavor | 7.6M | 6.7% | 42.9 | 64.5% | |
| 54 | SSnack food | 7.3M | 3.5% | 41.7 | 64.4% | |
| 55 | CCookie | 7.3M | 4.1% | 42.7 | 73.3% | Sweet |
| 56 | BBurger King | 7.2M | 3.9% | 39.7 | 54.0% | Fast food restaurants |
| 57 | CCupcake | 7.1M | 4.9% | 41.8 | 79.6% | Sweet |
| 58 | SSoft drinks | 7M | 3.5% | 42.6 | 60.2% | Beverage |
| 59 | PPastry | 7M | 3.5% | 43.2 | 70.9% | |
| 60 | CCandy | 7M | 4.0% | 41.6 | 70.0% | |
| 61 | SStreet food | 6.9M | 5.0% | 43.4 | 60.0% | |
| 62 | DDish (food) | 6.8M | 4.7% | — | — | |
| 63 | CCaffè Nero | 6.8M | 67.6% | 45.8 | 67.9% | |
| 64 | WWetherspoon | 6.8M | 79.9% | 47.7 | 63.5% | |
| 65 | PPizzaExpress | 6.8M | 65.6% | 42.1 | 62.1% | Fast food restaurants |
| 66 | DDeliveroo | 6.6M | 48.2% | 33.6 | 49.8% | Food delivery |
| 67 | WWhisky | 6.5M | 5.6% | 45.8 | 45.6% | Alcohol |
| 68 | CCream | 6.4M | 6.0% | 43.5 | 75.5% | |
| 69 | HHerb | 6.4M | 5.0% | 47.5 | 66.2% | Spice |
| 70 | VVegetarian cuisine | 6.3M | 4.5% | 43.5 | 66.0% | Cuisine |
| 71 | GGastronomy | 6.3M | 2.6% | 44.4 | 61.5% | |
| 72 | CCereal | 6.3M | 5.8% | 45.6 | 60.4% | |
| 73 | BBrewery | 6.2M | 6.0% | 44.9 | 47.4% | |
| 74 | SSweetness | 6.2M | 5.4% | 44.2 | 74.6% | |
| 75 | IIndian cuisine | 6.1M | 5.2% | 45.1 | 60.4% | Cuisine |
| 76 | BBrewing | 6M | 5.8% | 45.0 | 45.5% | |
| 77 | OOrganic farming | 6M | 3.8% | 44.7 | 56.0% | |
| 78 | CCookbook | 5.9M | 4.0% | 45.8 | 68.6% | |
| 79 | FFlour | 5.9M | 4.6% | 43.7 | 72.2% | Sweet |
| 80 | DDrinking | 5.9M | 4.9% | 42.2 | 55.1% | |
| 81 | BBeef | 5.8M | 4.3% | 44.0 | 54.5% | |
| 82 | CCider | 5.8M | 18.1% | 44.6 | 62.5% | Alcohol |
| 83 | DDiners | 5.8M | 3.1% | 44.2 | 62.3% | |
| 84 | CChef | 5.8M | 4.5% | 41.7 | 65.8% | |
| 85 | DDrinking water | 5.6M | 6.2% | 46.1 | 59.3% | |
| 86 | NNut (fruit) | 5.5M | 6.1% | 45.4 | 71.7% | Sweet |
| 87 | SSteak | 5.5M | 4.3% | 44.2 | 55.6% | Dish |
| 88 | OOrganic product | 5.5M | 3.9% | 45.2 | 71.7% | |
| 89 | IIce cream | 5.4M | 4.0% | 41.2 | 69.2% | Sweet |
| 90 | CCalorie | 5.3M | 6.3% | 44.1 | 73.2% | |
| 91 | FFast food restaurants | 5.3M | 3.2% | 43.9 | 57.3% | |
| 92 | HHotel Chocolat | 5.3M | 76.5% | 45.9 | 76.4% | |
| 93 | DDough | 5.1M | 5.8% | 45.6 | 64.4% | Sweet |
| 94 | OOnline food ordering | 5.1M | 4.0% | 42.0 | 57.6% | |
| 95 | EEspresso | 5.1M | 4.1% | 43.7 | 60.9% | Beverage |
| 96 | SSeafood | 5.1M | 2.5% | 41.4 | 59.8% | Dish |
| 97 | FFrench cuisine | 5M | 3.2% | 44.6 | 64.0% | Cuisine |
| 98 | PPret a Manger | 5M | 66.6% | 44.7 | 66.5% | |
| 99 | NNigella Lawson | 4.9M | 54.8% | 49.7 | 71.9% | Chef |
| 100 | SSandwich | 4.9M | 3.7% | 42.6 | 63.0% | Dish |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular food & beverages audiences compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each food & beverages audience by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest food & beverages audience in United Kingdom?
Recipes currently leads with an estimated audience of 21M people in United Kingdom.