Greggs Audience in United Kingdom
Greggs has an estimated audience of 12,622,390 people in United Kingdom. 69.7% are female, 30.3% are male, average age 44.6. Top regions: England, Scotland, Yorkshire and the Humber. Top brand affinities: Alphas, Daily Star (United Kingdom), Costa Coffee, CeX (company), Subway.
The average Greggs fan in United Kingdom is 44.6 years old, more female, and lives primarily in England. The audience is concentrated in England, Scotland, Yorkshire and the Humber. Top brand affinities include Alphas, Daily Star (United Kingdom), Costa Coffee, with strongest over-indexing on Alphas (44.58× the country average). Demographically, the Greggs audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Greggs fans
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 44.6 |
| Estimated audience size | 12,622,390 |
Audience persona
The typical Greggs fan in United Kingdom is more female, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Alphas.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 3,917,256 | 0.33× |
| Scotland | 1,781,362 | 1.57× |
| Yorkshire and the Humber | 1,457,481 | 1.44× |
| Wales | 1,141,809 | 1.58× |
| South East | 1,083,081 | 0.64× |
| North East | 938,371 | 1.91× |
| West Midlands | 816,749 | 1.51× |
| South West | 719,371 | 0.69× |
| East Midlands | 669,817 | 0.75× |
| East of England | 668,883 | 0.58× |
| North West | 642,640 | 0.48× |
| Northern Ireland | 199,648 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alphas | 44.58× | Movies & TV |
| Daily Star (United Kingdom) | 4.3× | News |
| Costa Coffee | 3.78× | Food & Beverages |
| CeX (company) | 4.3× | Technology & Electronics |
| Subway | 4.12× | Food & Beverages |
| Caffè Nero | 4.22× | Food & Beverages |
| Burger King | 3.2× | Food & Beverages |
| Daily Express | 1.73× | News |
| KFC | 2.38× | Food & Beverages |
| Daily Mirror | 1.76× | News |
| Starbucks | 2.33× | Food & Beverages |
| Pret a Manger | 3.23× | Food & Beverages |
| Poundland | 2.49× | Shopping |
| Gmail | 2.12× | Internet & Social Media |
| coffee shop | 11.4× | Food & Beverages |
| Travelodge | 2.05× | Travel & Leisure |
| Home Bargains | 1.61× | Shopping |
| Now TV | 2.87× | Movies & TV |
| Just Eat | 1.82× | Food & Beverages |
| Google Docs | 1.68× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.6 |
| Social Media Usage | JOY | 1.33 |
| Indulgence | JOY | 1.24 |
| Price Sensitivity | PREMIUM | 1.24 |
| Community Orientation | OPEN | 1.23 |
| Urban Lifestyle | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 93.5% |
| United States | 1.7% |
| Canada | 0.8% |
See Greggs audiences in other countries
More Food & Beverages audiences in United Kingdom
- Barcaffe (19,248,449)
- John Lewis (department store) (18,584,414)
- Gimme! Coffee (18,054,054)
- Aldi (17,402,911)
- Tesco (17,080,413)
Frequently asked questions
How many fans does Greggs have in United Kingdom?
Greggs has an estimated audience of 12,622,390 people in United Kingdom, concentrated in England and Scotland.
What is the gender split and age of Greggs fans?
69.7% of Greggs fans are female, 30.3% are male, with an average age of 44.6 years.
Which brands do Greggs fans like most?
Greggs fans show strongest brand affinity for Alphas (44.58×), Daily Star (United Kingdom) (4.3×), and Costa Coffee (3.78×) over the country average.
Where do Greggs fans live in United Kingdom?
Greggs fans in United Kingdom are most concentrated in England (reach 3,917,256), Scotland (reach 1,781,362), and Yorkshire and the Humber (reach 1,457,481). These three regions account for the largest share of the active audience.
What other brands do Greggs fans also like?
Beyond Greggs itself, the audience over-indexes on Daily Star (United Kingdom) (4.3×), Costa Coffee (3.78×), CeX (company) (4.3×), and Subway (4.12×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Greggs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.