A data profile of the people who buy, follow and care about Greggs in United Kingdom — modelled from more than twelve digital signal sources. Greggs has an estimated audience of 12,622,390 people in United Kingdom.
The average Greggs fan in United Kingdom is 44.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Yorkshire and the Humber.
Top brand affinities include Alphas, Daily Star (United Kingdom), Costa Coffee, with strongest over-indexing on Alphas (44.58× the country average).
Demographically, the Greggs audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Greggs fan in United Kingdom is more female, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Alphas.
The key figures that characterise the Greggs profile in United Kingdom.
69.7% are female, 30.3% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 44.6 |
| Estimated audience size | 12,622,390 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 35% |
of the worldwide Greggs audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 93.3% |
| United States | 1.7% |
| Canada | 0.8% |
Where the Greggs audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~900K | 1.91× | |
| 02 | Wales | ~1M | 1.58× | |
| 03 | Scotland | ~2M | 1.57× | |
| 04 | West Midlands | ~800K | 1.51× | |
| 05 | Yorkshire and the Humber | ~1.5M | 1.44× | |
| 06 | East Midlands | ~700K | 0.75× | |
| 07 | South West | ~700K | 0.69× | |
| 08 | South East | ~1M | 0.64× | |
| 09 | East of England | ~700K | 0.58× | |
| 10 | Northern Ireland | ~200K | 0.52× | |
| 11 | North West | ~600K | 0.48× | |
| 12 | England | ~4M | 0.33× |
The strongest cross-interests of the Greggs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alphas | Movies & TV | 44.58× | ||
| 02 | coffee shop | Food & Beverages | 11.40× | ||
| 03 | Daily Star (United Kingdom) | News | 4.30× | ||
| 04 | CeX (company) | Technology & Electronics | 4.30× | ||
| 05 | Caffè Nero | Food & Beverages | 4.22× | ||
| 06 | Subway | Food & Beverages | 4.12× | ||
| 07 | Costa Coffee | Food & Beverages | 3.78× | ||
| 08 | Pret a Manger | Food & Beverages | 3.23× | ||
| 09 | Burger King | Food & Beverages | 3.20× | ||
| 10 | Now TV | Movies & TV | 2.87× | ||
| 11 | Poundland | Shopping | 2.49× | ||
| 12 | KFC | Food & Beverages | 2.38× | ||
| 13 | Starbucks | Food & Beverages | 2.33× | ||
| 14 | Gmail | Internet & Social Media | 2.12× | ||
| 15 | Travelodge | Travel & Leisure | 2.05× | ||
| 16 | McDonald's | Food & Beverages | 2.02× | ||
| 17 | Just Eat | Food & Beverages | 1.82× | ||
| 18 | Daily Mirror | News | 1.76× | ||
| 19 | Daily Express | News | 1.73× | ||
| 20 | Home Bargains | Shopping | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.09× | |
| Healthy Lifestyle | BALANCE | 1.07× | |
| Urban Lifestyle | OPEN | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.84× | |
| Quality Awareness | PREMIUM | 0.90× | |
| Sustainability | BALANCE | 0.91× |
Greggs's target market in United Kingdom covers an estimated 12,622,390 people, concentrated in England and Scotland.
69.7% of the Greggs audience are female, 30.3% are male, with an average age of 44.6 years.
Greggs fans show strongest brand affinity for Alphas (44.58×), Daily Star (United Kingdom) (4.3×), and Costa Coffee (3.78×) over the country average.
Greggs fans in United Kingdom are most concentrated in England (reach ~4M), Scotland (reach ~2M), and Yorkshire and the Humber (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Greggs itself, the audience over-indexes on Daily Star (United Kingdom) (4.3×), Costa Coffee (3.78×), CeX (company) (4.3×), and Subway (4.12×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Greggs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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