Marks & Spencer Audience in United Kingdom
Marks & Spencer has an estimated audience of 15,526,763 people in United Kingdom. 67.4% are female, 32.6% are male, average age 44.3. Top regions: England, South East, Scotland. Top brand affinities: Dunelm, New Look, Home decorating ideas, Uniqlo, Home Interior Design.
The average Marks & Spencer fan in United Kingdom is 44.3 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Scotland. Top brand affinities include Dunelm, New Look, Home decorating ideas, with strongest over-indexing on Dunelm (1.57× the country average). Demographically, the Marks & Spencer audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Marks & Spencer fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 44.3 |
| Estimated audience size | 15,526,763 |
Audience persona
The typical Marks & Spencer fan in United Kingdom is more female, around 44.3 years old, with strong Design Affinity tendencies and a notable affinity for Dunelm.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 4,028,323 | 0.28× |
| South East | 2,787,684 | 1.34× |
| Scotland | 2,121,877 | 1.52× |
| Yorkshire and the Humber | 1,677,036 | 1.34× |
| North West | 1,268,510 | 0.76× |
| East of England | 1,242,557 | 0.88× |
| South West | 1,066,572 | 0.84× |
| Wales | 983,034 | 1.11× |
| West Midlands | 787,765 | 1.18× |
| North East | 652,172 | 1.08× |
| East Midlands | 633,386 | 0.58× |
| Northern Ireland | 522,393 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dunelm | 1.57× | Home & Garden |
| New Look | 1.7× | Fashion & Accessoires |
| Home decorating ideas | 1.73× | Home & Garden |
| Uniqlo | 1.54× | Shopping |
| Home Interior Design | 1.54× | Home & Garden |
| Architecture & Design | 1.59× | Business & Career |
| Architecture & Interior Design | 2.06× | Home & Garden |
| Home Interiors | 1.88× | Home & Garden |
| Makeup Tutorials | 1.72× | Beauty & Wellness |
| Oliver Bonas | 1.92× | Fashion & Accessoires |
| Health And Beauty | 1.57× | Beauty & Wellness |
| Beauty & Fashion | 1.79× | Beauty & Wellness |
| Birkenstock | 1.59× | Fashion & Accessoires |
| Home Renovations | 1.64× | Home & Garden |
| COS | 1.77× | Shopping |
| Boho-chic | 1.58× | Fashion & Accessoires |
| Beauty tips | 2.06× | Beauty & Wellness |
| Unique Gifts | 1.77× | Shopping |
| Bohemian style | 1.7× | Fashion & Accessoires |
| Decoration | 1.67× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.43 |
| DIY Mentality | THRILL | 1.18 |
| Creativity | OPEN | 1.16 |
| Indulgence | JOY | 1.15 |
| Family Orientation | CONSERVATISM | 1.14 |
| Sustainability | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 88.9% |
| India | 1.2% |
| Ireland | 0.6% |
See Marks & Spencer audiences in other countries
More Shopping audiences in United Kingdom
- Barcaffe (19,248,449)
- John Lewis (department store) (18,584,414)
- Gimme! Coffee (18,054,054)
- Aldi (17,402,911)
- Tesco (17,080,413)
Frequently asked questions
How many fans does Marks & Spencer have in United Kingdom?
Marks & Spencer has an estimated audience of 15,526,763 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Marks & Spencer fans?
67.4% of Marks & Spencer fans are female, 32.6% are male, with an average age of 44.3 years.
Which brands do Marks & Spencer fans like most?
Marks & Spencer fans show strongest brand affinity for Dunelm (1.57×), New Look (1.7×), and Home decorating ideas (1.73×) over the country average.
Where do Marks & Spencer fans live in United Kingdom?
Marks & Spencer fans in United Kingdom are most concentrated in England (reach 4,028,323), South East (reach 2,787,684), and Scotland (reach 2,121,877). These three regions account for the largest share of the active audience.
What other brands do Marks & Spencer fans also like?
Beyond Marks & Spencer itself, the audience over-indexes on New Look (1.7×), Home decorating ideas (1.73×), Uniqlo (1.54×), and Home Interior Design (1.54×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Marks & Spencer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.