A data profile of the people who buy, follow and care about Marks & Spencer in United Kingdom — modelled from more than twelve digital signal sources. Marks & Spencer has an estimated audience of 17,830,376 people in United Kingdom.
The average Marks & Spencer fan in United Kingdom is 44.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Dunelm, New Look, Home decorating ideas, with strongest over-indexing on Dunelm (1.57× the country average).
Demographically, the Marks & Spencer audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Individualism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Marks & Spencer fan in United Kingdom is more female, around 44.3 years old, with strong Individualism tendencies and a notable affinity for Dunelm.
The key figures that characterise the Marks & Spencer profile in United Kingdom.
67.4% are female, 32.6% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 44.3 |
| Estimated audience size | 17,830,376 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Marks & Spencer audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 88.4% |
| India | 1.1% |
| Ireland | 0.5% |
Where the Marks & Spencer audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~2M | 1.52× | |
| 02 | South East | ~3M | 1.34× | |
| 03 | Yorkshire and the Humber | ~1.5M | 1.34× | |
| 04 | West Midlands | ~800K | 1.18× | |
| 05 | Wales | ~1M | 1.11× | |
| 06 | Northern Ireland | ~500K | 1.09× | |
| 07 | North East | ~700K | 1.08× | |
| 08 | East of England | ~1M | 0.88× | |
| 09 | South West | ~1M | 0.84× | |
| 10 | North West | ~1.5M | 0.77× | |
| 11 | East Midlands | ~600K | 0.58× | |
| 12 | England | ~4M | 0.28× |
The strongest cross-interests of the Marks & Spencer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Architecture & Interior Design | Home & Garden | 2.06× | ||
| 02 | Beauty tips | Beauty & Wellness | 2.06× | ||
| 03 | Oliver Bonas | Fashion & Accessoires | 1.92× | ||
| 04 | Home Interiors | Home & Garden | 1.88× | ||
| 05 | Beauty & Fashion | Beauty & Wellness | 1.79× | ||
| 06 | COS | Shopping | 1.77× | ||
| 07 | Unique Gifts | Shopping | 1.77× | ||
| 08 | Home decorating ideas | Home & Garden | 1.73× | ||
| 09 | Makeup Tutorials | Beauty & Wellness | 1.72× | ||
| 10 | New Look | Fashion & Accessoires | 1.70× | ||
| 11 | Bohemian style | Fashion & Accessoires | 1.70× | ||
| 12 | Home Renovations | Home & Garden | 1.64× | ||
| 13 | Architecture & Design | Business & Career | 1.59× | ||
| 14 | Birkenstock | Fashion & Accessoires | 1.59× | ||
| 15 | Boho-chic | Fashion & Accessoires | 1.58× | ||
| 16 | Dunelm | Home & Garden | 1.57× | ||
| 17 | Health And Beauty | Beauty & Wellness | 1.57× | ||
| 18 | Uniqlo | Shopping | 1.54× | ||
| 19 | Home Interior Design | Home & Garden | 1.54× | ||
| 20 | H.O.M.E. | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.18× | |
| Design Affinity | PREMIUM | 1.18× | |
| Luxury Orientation | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Spirituality | BALANCE | 0.87× |
Marks & Spencer's target market in United Kingdom covers an estimated 17,830,376 people, concentrated in England and South East.
67.4% of the Marks & Spencer audience are female, 32.6% are male, with an average age of 44.3 years.
Marks & Spencer fans show strongest brand affinity for Dunelm (1.57×), New Look (1.7×), and Home decorating ideas (1.73×) over the country average.
Marks & Spencer fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~3M), and Scotland (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Marks & Spencer itself, the audience over-indexes on New Look (1.7×), Home decorating ideas (1.73×), Uniqlo (1.54×), and Home Interior Design (1.54×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Marks & Spencer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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