Rascasse Audience Intelligence

Oliver Bonas Target Market in United Kingdom

Oliver Bonas has an estimated audience of 4.2M people in United Kingdom.

#201among brands in United Kingdom
#103in Fashion & Accessoires

The average Oliver Bonas fan in United Kingdom is 40.4 years old, more female, and lives primarily in South East.

Most fans live in South East, East of England, Yorkshire and the Humber.

Top affinities include sandro, Hush, Zadig & Voltaire, with strongest over-indexing on sandro (20.82× the country average).

Demographically, the Oliver Bonas audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Design Affinity, Individualism.

The typical Oliver Bonas fan in United Kingdom is more female, around 40.4 years old, with strong Design Affinity tendencies and a notable affinity for sandro.

Category: Fashion & Accessoires · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.2M
in United Kingdom
Gender
73.3%♀
26.7% male
Age
40.4
average years
Country rank
#1735
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Oliver Bonas

73.3% are female, 26.7% are male, average age 40.4.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Oliver Bonas audience in United Kingdom
MetricValue
Female73.3%
Male26.7%
Average age40.4
Estimated audience size4.2M
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Oliver Bonas audience in United Kingdom
Age bracketShare%
16-2414%
25-3424%
35-4422%
45-5420%
55+20%
Fig. 04

Worldwide distribution

90.7%

of the worldwide Oliver Bonas audience comes from United Kingdom.

Worldwide audience distribution share by country for Oliver Bonas
CountryShare
United Kingdom90.7%
Ireland2.7%
United States1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Oliver Bonas customers by region in United Kingdom
#RegionReachAffinity×
01South East~900K1.52×
02Yorkshire and the Humber~400K1.18×
03East of England~500K1.15×
04North East~200K1.13×
05Northern Ireland~100K1.12×
06Scotland~400K1.07×
07West Midlands~400K0.95×
08South West~300K0.91×
09Wales~200K0.81×
10East Midlands~200K0.74×
11North West~200K0.43×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Oliver Bonas audience vs. the country average
#·InterestCategoryAffinity×
01sandroFashion & Accessoires20.82×
02HushMovies & TV19.66×
03Zadig & VoltaireFashion & Accessoires18.41×
04SSENSEShopping15.82×
05Whitechapel (band)Music & Radio10.62×
06Architecture & Interior DesignHome & Garden10.14×
07Home InteriorsHome & Garden9.79×
08DIY & Craft IdeasHome & Garden9.68×
09Monica VinaderFashion & Accessoires9.23×
10white companyHome & Garden8.60×
11Polo Ralph LaurenFashion & Accessoires6.96×
12Claire DanesMovies & TV6.61×
13HandmadeHome & Garden5.42×
14Easy (store)Home & Garden4.68×
15H.O.M.E.Home & Garden4.48×
16Architecture & DesignBusiness & Career4.32×
17American Student Dental AssociationBusiness & Career4.03×
18Home Interior DesignHome & Garden3.84×
19New LookFashion & Accessoires3.78×
20DunelmHome & Garden3.66×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Oliver Bonas audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Oliver Bonas audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.94×
IndividualismJOY1.78×
Luxury OrientationPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Oliver Bonas audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.44×
Need for SecurityCONSERVATISM0.46×
Social Media UsageJOY0.53×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United Kingdom

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Oliver Bonas over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/oliver-bonas-143920” · Methodology