A data profile of the people who buy, follow and care about Burger King in United Kingdom — modelled from more than twelve digital signal sources. Burger King has an estimated audience of 6,518,070 people in United Kingdom.
The average Burger King fan in United Kingdom is 39.0 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Starbucks, McDonald's, KFC, with strongest over-indexing on Starbucks (4.14× the country average).
Demographically, the Burger King audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Burger King fan in United Kingdom is balanced, around 39.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Starbucks.
The key figures that characterise the Burger King profile in United Kingdom.
54.0% are female, 46.0% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 39.0 |
| Estimated audience size | 6,518,070 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Burger King audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 31.0% |
| Germany | 7.1% |
| Brazil | 5.3% |
Where the Burger King audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~500K | 1.36× | |
| 02 | Scotland | ~800K | 1.35× | |
| 03 | North West | ~800K | 1.28× | |
| 04 | East of England | ~700K | 1.16× | |
| 05 | South West | ~600K | 1.16× | |
| 06 | South East | ~1M | 1.15× | |
| 07 | East Midlands | ~500K | 1.06× | |
| 08 | Greater London | ~800K | 1.00× | |
| 09 | Northern Ireland | ~200K | 0.81× | |
| 10 | West Midlands | ~200K | 0.75× | |
| 11 | Yorkshire and the Humber | ~400K | 0.73× | |
| 12 | North East | ~200K | 0.72× | |
| 13 | England | ~3M | 0.48× |
The strongest cross-interests of the Burger King audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wendy's | Food & Beverages | 6.67× | ||
| 02 | Walmart | Shopping | 4.94× | ||
| 03 | The Economist | Business & Career | 4.80× | ||
| 04 | Home Delivery | Food & Beverages | 4.53× | ||
| 05 | French fries | Food & Beverages | 4.19× | ||
| 06 | Starbucks | Food & Beverages | 4.14× | ||
| 07 | KFC | Food & Beverages | 2.73× | ||
| 08 | McDonald's | Food & Beverages | 2.61× | ||
| 09 | Gala Bingo | Games | 2.55× | ||
| 10 | Take-out | Food & Beverages | 2.37× | ||
| 11 | Just Eat | Food & Beverages | 2.22× | ||
| 12 | Greggs | Food & Beverages | 2.12× | ||
| 13 | Scottish Widows | Business & Career | 2.05× | ||
| 14 | National Lottery (Ireland) | Games | 1.94× | ||
| 15 | Transport | Cars & Mobility | 1.75× | ||
| 16 | Mobile phones | Technology & Electronics | 1.67× | ||
| 17 | Europe | Travel & Leisure | 1.61× | ||
| 18 | Video games | Games | 1.58× | ||
| 19 | Soccer | Sports | 1.57× | ||
| 20 | Child | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.12× | |
| Family Orientation | CONSERVATISM | 1.49× | |
| Career Orientation | POWER | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Sustainability | BALANCE | 0.78× | |
| Sports Activity | POWER | 0.90× |
Burger King's target market in United Kingdom covers an estimated 6,518,070 people, concentrated in England and South East.
54.0% of the Burger King audience are female, 46.0% are male, with an average age of 39.0 years.
Burger King fans show strongest brand affinity for Starbucks (4.14×), McDonald's (2.61×), and KFC (2.73×) over the country average.
Burger King fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~1M), and North West (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Burger King itself, the audience over-indexes on McDonald's (2.61×), KFC (2.73×), Wendy's (6.67×), and Take-out (2.37×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Burger King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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