Burger King Audience in United States

Burger King logo

Burger King has an estimated audience of 55,187,679 people in United States. 52.4% are female, 47.6% are male, average age 36.5. Top regions: Texas, California, Florida. Top brand affinities: Chipotle Mexican Grill, Tim Horton, Casey, Starbucks, Video games.

The average Burger King fan in United States is 36.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Chipotle Mexican Grill, Tim Horton, Casey, with strongest over-indexing on Chipotle Mexican Grill (4.28× the country average). Demographically, the Burger King audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Demographics of Burger King fans

Demographic split for Burger King audience in United States
MetricValue
Female52.4%
Male47.6%
Average age36.5
Estimated audience size55,187,679

Audience persona

The typical Burger King fan in United States is balanced, around 36.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Chipotle Mexican Grill.

Top regions in United States

Top regions ranked by reach for Burger King in United States
RegionReachAffinity
Texas5,015,3731.06×
California4,901,4380.81×
Florida4,624,1081.24×
New York2,929,1200.95×
Ohio2,142,7781.26×
Georgia2,129,7981.25×
Pennsylvania2,088,8011.12×
Illinois2,001,0961.09×
Michigan1,938,8081.34×
North Carolina1,898,7941.14×
New Jersey1,431,5721.02×
Indiana1,429,6211.42×
Virginia1,371,2631.02×
Tennessee1,249,9471.13×
Massachusetts1,115,0341.03×
Arizona1,079,2080.96×
Washington1,003,9460.91×
Maryland1,000,5681.05×
South Carolina968,7021.17×
Louisiana940,7531.32×
Missouri881,8440.99×
Alabama853,1251.11×
Colorado815,8020.94×
Wisconsin790,8900.95×
Kentucky765,8201.11×
Minnesota740,3310.94×
Oregon587,5530.93×
Nevada575,5401.08×
Connecticut561,8221.01×
Arkansas549,9851.21×
Oklahoma545,6540.89×
Mississippi538,8511.19×
Iowa453,2451×
Utah438,5640.89×
Kansas415,6930.96×
New Mexico330,7041.19×
Nebraska326,4661.18×
West Virginia301,9671.17×
Idaho238,7510.86×
Hawaii192,0610.81×
Rhode Island186,7581.06×
New Hampshire177,4150.82×
Maine173,3600.88×
South Dakota133,0791.04×
Delaware128,8940.85×
North Dakota96,2820.85×
Montana87,3020.57×
Washington, District of Columbia72,3730.44×
Vermont67,4150.7×
Alaska57,5120.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Burger King audience
BrandAffinityCategory
Chipotle Mexican Grill4.28×Food & Beverages
Tim Horton6.73×Sports
Casey3.11×Music & Radio
Starbucks2.29×Food & Beverages
Video games1.74×Games
Scooby-Doo2.81×Movies & TV
Taco Bell2.01×Food & Beverages
Batman2.37×Movies & TV
Pizza Hut2.01×Food & Beverages
Savannah Guthrie2.93×Movies & TV
Dollar General1.84×Shopping
Reddit1.89×Internet & Social Media
French fries3.16×Food & Beverages
White Castle (restaurant)5.15×Food & Beverages
Chick-fil-A1.7×Food & Beverages
Delivery order4.5×Food & Beverages
Barbecue1.58×Food & Beverages
The Economist4.32×Business & Career
Subway1.78×Food & Beverages
Aldi1.59×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Burger King audience
TraitClusterScore
Convenience OrientationPREMIUM1.4
ExtroversionTHRILL1.38
LGBTQ+ IdentityOPEN1.25
IndulgenceJOY1.17
Family OrientationCONSERVATISM1.17
Social Media UsageJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Burger King
CountryShare
United States31.1%
Germany7.2%
Brazil5.5%

See Burger King audiences in other countries

More Fast food restaurants audiences in United States

Frequently asked questions

How many fans does Burger King have in United States?

Burger King has an estimated audience of 55,187,679 people in United States, concentrated in Texas and California.

What is the gender split and age of Burger King fans?

52.4% of Burger King fans are female, 47.6% are male, with an average age of 36.5 years.

Which brands do Burger King fans like most?

Burger King fans show strongest brand affinity for Chipotle Mexican Grill (4.28×), Tim Horton (6.73×), and Casey (3.11×) over the country average.

Where do Burger King fans live in United States?

Burger King fans in United States are most concentrated in Texas (reach 5,015,373), California (reach 4,901,438), and Florida (reach 4,624,108). These three regions account for the largest share of the active audience.

What other brands do Burger King fans also like?

Beyond Burger King itself, the audience over-indexes on Tim Horton (6.73×), Casey (3.11×), Starbucks (2.29×), and Video games (1.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Burger King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.