Jack in the Box Audience in United States

Jack in the Box logo

Jack in the Box has an estimated audience of 22,008,752 people in United States. 48.6% are female, 51.4% are male, average age 37.3. Top regions: California, Texas, Arizona. Top brand affinities: Arby's, Hardee's, Five Guys, Taco Bell, Subway.

The average Jack in the Box fan in United States is 37.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Arby's, Hardee's, Five Guys, with strongest over-indexing on Arby's (13.12× the country average). Demographically, the Jack in the Box audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Demographics of Jack in the Box fans

Demographic split for Jack in the Box audience in United States
MetricValue
Female48.6%
Male51.4%
Average age37.3
Estimated audience size22,008,752

Audience persona

The typical Jack in the Box fan in United States is balanced, around 37.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Arby's.

Top regions in United States

Top regions ranked by reach for Jack in the Box in United States
RegionReachAffinity
California11,736,8874.85×
Texas7,148,1343.78×
Arizona1,704,3353.79×
Washington1,469,0993.33×
Nevada1,075,7065.05×
Missouri659,4741.86×
Oregon559,0212.22×
North Carolina524,3660.79×
Utah513,5232.61×
Illinois420,0570.57×
Florida383,5590.26×
Oklahoma383,4581.57×
Colorado374,6051.08×
Hawaii371,8943.93×
Idaho360,2293.26×
Louisiana264,6460.93×
Georgia253,9480.37×
Tennessee236,9690.54×
New York231,0090.19×
South Carolina230,8740.7×
Ohio209,8810.31×
Indiana187,0230.47×
Kentucky186,3610.68×
New Mexico161,7951.47×
Virginia160,4190.3×
Michigan137,9330.24×
Pennsylvania131,0900.18×
Kansas127,1160.73×
Alabama125,0040.41×
New Jersey105,0270.19×
Arkansas81,3850.45×
Maryland79,2070.21×
Wisconsin68,1230.21×
Massachusetts67,8230.16×
Mississippi62,6630.35×
Minnesota61,7160.2×
Iowa39,8150.22×
Connecticut35,4460.16×
Nebraska27,9010.25×
West Virginia18,1340.18×
Montana17,4140.29×
New Hampshire12,2430.14×
Washington, District of Columbia11,8310.18×
Delaware10,8970.18×
Rhode Island10,6480.15×
Wyoming9,8710.3×
Maine9,8360.12×
South Dakota9,2100.18×
North Dakota8,2970.18×
Alaska7,4910.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jack in the Box audience
BrandAffinityCategory
Arby's13.12×Food & Beverages
Hardee's16.56×Food & Beverages
Five Guys10.31×Food & Beverages
Taco Bell5.82×Food & Beverages
Subway5.99×Food & Beverages
Burger King5.26×Food & Beverages
Chick-fil-A4.55×Food & Beverages
Panera Bread5.51×Food & Beverages
Sonic Drive-In8.16×Food & Beverages
Chipotle Mexican Grill4.84×Food & Beverages
KFC5.14×Food & Beverages
Shake Shack7.87×Food & Beverages
Panda Express4.04×Food & Beverages
Del Taco10.23×Food & Beverages
Wingstop3.58×Food & Beverages
Cook Out (restaurant)11.07×Food & Beverages
Popeyes Louisiana Kitchen5.61×Food & Beverages
Dairy Queen4.46×Food & Beverages
Golden Corral6.42×Food & Beverages
Pizza Hut2.69×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jack in the Box audience
TraitClusterScore
Convenience OrientationPREMIUM1.39
ExtroversionTHRILL1.32
Urban LifestyleOPEN1.27
IndulgenceJOY1.26
LGBTQ+ IdentityOPEN1.18
Social Media UsageJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for Jack in the Box
CountryShare
United States93.0%
Japan0.9%
Mexico0.9%

See Jack in the Box audiences in other countries

More Fast food restaurants audiences in United States

Frequently asked questions

How many fans does Jack in the Box have in United States?

Jack in the Box has an estimated audience of 22,008,752 people in United States, concentrated in California and Texas.

What is the gender split and age of Jack in the Box fans?

48.6% of Jack in the Box fans are female, 51.4% are male, with an average age of 37.3 years.

Which brands do Jack in the Box fans like most?

Jack in the Box fans show strongest brand affinity for Arby's (13.12×), Hardee's (16.56×), and Five Guys (10.31×) over the country average.

Where do Jack in the Box fans live in United States?

Jack in the Box fans in United States are most concentrated in California (reach 11,736,887), Texas (reach 7,148,134), and Arizona (reach 1,704,335). These three regions account for the largest share of the active audience.

What other brands do Jack in the Box fans also like?

Beyond Jack in the Box itself, the audience over-indexes on Hardee's (16.56×), Five Guys (10.31×), Taco Bell (5.82×), and Subway (5.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jack in the Box. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.