Rascasse Audience Intelligence

Jack in the Box Target Market in United States

A data profile of the people who buy, follow and care about Jack in the Box in United States — modelled from more than twelve digital signal sources. Jack in the Box has an estimated audience of 22,480,558 people in United States.

#12among Fast food restaurants in United States#147among Brand in United States#124in Food & Beverages

The average Jack in the Box fan in United States is 37.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Arizona.

Top brand affinities include Arby's, Five Guys, Hardee's, with strongest over-indexing on Arby's (13.12× the country average).

Demographically, the Jack in the Box audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jack in the Box fan in United States is balanced, around 37.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Arby's.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jack in the Box profile in United States.

Audience size
22.5M
in United States
Gender
48.6%♀
51.4% male
Age
37.3
average years
Country rank
#1419
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jack in the Box

48.6% are female, 51.4% are male, average age 37.3.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Jack in the Box audience in United States
MetricValue
Female48.6%
Male51.4%
Average age37.3
Estimated audience size22,480,558
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Jack in the Box audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3919%
40-4918%
50+17%
Fig. 04

Worldwide distribution

92.9%

of the worldwide Jack in the Box audience comes from United States.

Worldwide audience distribution share by country for Jack in the Box
CountryShare
United States92.9%
Mexico0.9%
Japan0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jack in the Box audience in United States is strongest.

Fig. 05

Top regions by affinity

Jack in the Box customers by region in United States
#RegionReachAffinity×
01Nevada~1M5.12×
02California~12M5.05×
03Arizona~2M4.48×
04Hawaii~400K4.23×
05Texas~7M3.83×
06Washington~1.5M3.40×
07Idaho~400K3.37×
08Utah~500K2.36×
09Oregon~600K2.24×
10Missouri~600K1.69×
11Oklahoma~400K1.57×
12Illinois~1M1.53×
13New Mexico~200K1.45×
14Colorado~400K1.09×
15Louisiana~200K0.83×
16Kentucky~200K0.73×
17North Carolina~500K0.69×
18South Carolina~200K0.63×
19Indiana~200K0.57×
20Kansas~100K0.57×
21Tennessee~200K0.52×
22Arkansas~90K0.48×
23Alabama~100K0.33×
24Georgia~200K0.30×
25Mississippi~50K0.30×
26Wyoming~10K0.30×
27Florida~400K0.28×
28Ohio~200K0.27×
29Montana~20K0.27×
30Virginia~100K0.24×
31Michigan~100K0.22×
32Nebraska~20K0.22×
33Alaska~10K0.22×
34North Dakota~10K0.22×
35South Dakota~10K0.21×
36Iowa~40K0.19×
37Delaware~10K0.19×
38Maryland~70K0.18×
39Wisconsin~60K0.18×
40West Virginia~20K0.18×
41Washington, District of Columbia~10K0.18×
42Minnesota~50K0.17×
43Rhode Island~10K0.17×
44New Hampshire~10K0.16×
45New York~200K0.15×
46Pennsylvania~100K0.15×
47New Jersey~90K0.15×
48Connecticut~30K0.15×
49Maine~10K0.15×
50Massachusetts~60K0.13×
Fig. 06

Affinity by region

Affinity by region — Jack in the Box, United States
0.13×1.00×5.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jack in the Box audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jack in the Box audience
#·InterestCategoryAffinity×
01Hardee'sFood & Beverages16.56×
02Arby'sFood & Beverages13.12×
03Five GuysFood & Beverages10.31×
04Del TacoFood & Beverages10.23×
05Jimmy John'sFood & Beverages9.49×
06Carl's Jr.Food & Beverages9.17×
07Jersey Mike's SubsFood & Beverages8.22×
08Sonic Drive-InFood & Beverages8.16×
09Shake ShackFood & Beverages7.87×
10Culver'sFood & Beverages6.39×
11Wendy'sFood & Beverages6.04×
12SubwayFood & Beverages5.99×
13Taco BellFood & Beverages5.82×
14Popeyes Louisiana KitchenFood & Beverages5.61×
15Panera BreadFood & Beverages5.51×
16Burger KingFood & Beverages5.26×
17KFCFood & Beverages5.14×
18Chipotle Mexican GrillFood & Beverages4.84×
19Chick-fil-AFood & Beverages4.55×
20Panda ExpressFood & Beverages4.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jack in the Box audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jack in the Box audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.09×
IndulgenceJOY1.09×
Convenience OrientationPREMIUM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jack in the Box audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
Luxury OrientationPREMIUM0.84×
TravellingTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jack in the Box's target market in United States?

Jack in the Box's target market in United States covers an estimated 22,480,558 people, concentrated in California and Texas.

02

What is the gender split and age of Jack in the Box customers?

48.6% of the Jack in the Box audience are female, 51.4% are male, with an average age of 37.3 years.

03

Which brands do Jack in the Box fans like most?

Jack in the Box fans show strongest brand affinity for Arby's (13.12×), Five Guys (10.31×), and Hardee's (16.56×) over the country average.

04

Where do Jack in the Box fans live in United States?

Jack in the Box fans in United States are most concentrated in California (reach ~12M), Texas (reach ~7M), and Arizona (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Jack in the Box fans also like?

Beyond Jack in the Box itself, the audience over-indexes on Five Guys (10.31×), Hardee's (16.56×), Wendy's (6.04×), and Taco Bell (5.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in United States

Related rankings

See Jack in the Box audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jack in the Box. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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