Popeyes Louisiana Kitchen Audience in United States

Popeyes Louisiana Kitchen logo

Popeyes Louisiana Kitchen has an estimated audience of 16,455,854 people in United States. 49.8% are female, 50.2% are male, average age 36.9. Top regions: Texas, California, New York. Top brand affinities: Regal Entertainment Group, Chick-fil-A, Panera Bread, Wawa Inc., Zaxby's.

The average Popeyes Louisiana Kitchen fan in United States is 36.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Regal Entertainment Group, Chick-fil-A, Panera Bread, with strongest over-indexing on Regal Entertainment Group (18.98× the country average). Demographically, the Popeyes Louisiana Kitchen audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: TV series

Demographics of Popeyes Louisiana Kitchen fans

Demographic split for Popeyes Louisiana Kitchen audience in United States
MetricValue
Female49.8%
Male50.2%
Average age36.9
Estimated audience size16,455,854

Audience persona

The typical Popeyes Louisiana Kitchen fan in United States is balanced, around 36.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Regal Entertainment Group.

Top regions in United States

Top regions ranked by reach for Popeyes Louisiana Kitchen in United States
RegionReachAffinity
Texas2,669,3631.89×
California2,109,3171.17×
New York1,570,0611.71×
Florida1,533,5761.38×
Illinois890,6051.62×
New Jersey787,7011.88×
Georgia780,5501.54×
Pennsylvania614,2041.11×
Virginia606,0831.51×
Maryland586,8282.07×
Louisiana508,4872.4×
Ohio469,2030.93×
North Carolina446,3200.9×
Arizona385,2051.15×
Michigan346,4990.81×
Indiana317,8201.06×
Tennessee307,0720.93×
Colorado306,6521.18×
Missouri282,6521.07×
Massachusetts269,8360.83×
Washington268,4050.81×
Alabama250,7481.09×
Nevada227,4441.43×
Connecticut222,8511.35×
Minnesota202,4910.86×
Mississippi195,0481.44×
South Carolina190,6450.77×
Oregon190,3461.01×
Wisconsin176,1230.71×
Arkansas168,7831.24×
Oklahoma166,1810.91×
Kentucky151,4330.73×
Kansas135,0491.04×
Utah108,8860.74×
Hawaii80,3361.14×
Washington, District of Columbia66,6621.35×
New Mexico63,0960.76×
Delaware60,3411.33×
Iowa58,2770.43×
Nebraska57,4830.7×
Rhode Island44,5980.85×
Idaho34,8590.42×
West Virginia27,7990.36×
New Hampshire27,2860.42×
Maine22,1650.38×
Alaska17,2810.49×
North Dakota16,6370.49×
South Dakota16,3700.43×
Montana6,9380.15×
Vermont6720.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Popeyes Louisiana Kitchen audience
BrandAffinityCategory
Regal Entertainment Group18.98×Movies & TV
Chick-fil-A3.34×Food & Beverages
Panera Bread4.03×Food & Beverages
Wawa Inc.4.19×Shopping
Zaxby's7.01×Food & Beverages
Pollo Tropical11.44×Food & Beverages
Five Guys4.74×Food & Beverages
Jack in the Box4.27×Food & Beverages
Subway2.56×Food & Beverages
Taco Bell2.41×Food & Beverages
Olive Garden3.15×Food & Beverages
Hardee's6.35×Food & Beverages
Firehouse Subs5.85×Food & Beverages
Arby's3.64×Food & Beverages
Burger King2.26×Food & Beverages
KFC2.93×Food & Beverages
Shake Shack4.68×Food & Beverages
Chipotle Mexican Grill2.65×Food & Beverages
Wingstop2.33×Food & Beverages
Thanksgiving dinner5.55×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Popeyes Louisiana Kitchen audience
TraitClusterScore
Luxury OrientationPREMIUM2.15
LGBTQ+ IdentityOPEN1.92
Urban LifestyleOPEN1.66
IndulgenceJOY1.51
Risk AppetiteTHRILL1.29
ExtroversionTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Popeyes Louisiana Kitchen
CountryShare
United States60.9%
Canada11.1%
China2.8%

See Popeyes Louisiana Kitchen audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Popeyes Louisiana Kitchen have in United States?

Popeyes Louisiana Kitchen has an estimated audience of 16,455,854 people in United States, concentrated in Texas and California.

What is the gender split and age of Popeyes Louisiana Kitchen fans?

49.8% of Popeyes Louisiana Kitchen fans are female, 50.2% are male, with an average age of 36.9 years.

Which brands do Popeyes Louisiana Kitchen fans like most?

Popeyes Louisiana Kitchen fans show strongest brand affinity for Regal Entertainment Group (18.98×), Chick-fil-A (3.34×), and Panera Bread (4.03×) over the country average.

Where do Popeyes Louisiana Kitchen fans live in United States?

Popeyes Louisiana Kitchen fans in United States are most concentrated in Texas (reach 2,669,363), California (reach 2,109,317), and New York (reach 1,570,061). These three regions account for the largest share of the active audience.

What other brands do Popeyes Louisiana Kitchen fans also like?

Beyond Popeyes Louisiana Kitchen itself, the audience over-indexes on Chick-fil-A (3.34×), Panera Bread (4.03×), Wawa Inc. (4.19×), and Zaxby's (7.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Popeyes Louisiana Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.