Rascasse Audience Intelligence

Popeyes Louisiana Kitchen Target Market in United States

A data profile of the people who buy, follow and care about Popeyes Louisiana Kitchen in United States — modelled from more than twelve digital signal sources. Popeyes Louisiana Kitchen has an estimated audience of 39,003,177 people in United States.

#4among TV series in United States#61among Brand in United States#60in Food & Beverages

The average Popeyes Louisiana Kitchen fan in United States is 36.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Raising Cane's Chicken Fingers, Regal Entertainment Group, Jimmy John's, with strongest over-indexing on Raising Cane's Chicken Fingers (9.39× the country average).

Demographically, the Popeyes Louisiana Kitchen audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Popeyes Louisiana Kitchen fan in United States is balanced, around 36.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Raising Cane's Chicken Fingers.

Category: Food & Beverages · Type: Brand · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Popeyes Louisiana Kitchen profile in United States.

Audience size
39M
in United States
Gender
49.8%♀
50.2% male
Age
36.9
average years
Country rank
#597
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Popeyes Louisiana Kitchen

49.8% are female, 50.2% are male, average age 36.9.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Popeyes Louisiana Kitchen audience in United States
MetricValue
Female49.8%
Male50.2%
Average age36.9
Estimated audience size39,003,177
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Popeyes Louisiana Kitchen audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3921%
40-4918%
50+15%
Fig. 04

Worldwide distribution

76.3%

of the worldwide Popeyes Louisiana Kitchen audience comes from United States.

Worldwide audience distribution share by country for Popeyes Louisiana Kitchen
CountryShare
United States76.3%
Canada6.4%
Spain2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Popeyes Louisiana Kitchen audience in United States is strongest.

Fig. 05

Top regions by affinity

Popeyes Louisiana Kitchen customers by region in United States
#RegionReachAffinity×
01Louisiana~500K2.48×
02Maryland~600K2.09×
03New Jersey~800K1.91×
04Texas~2.5M1.79×
05New York~1.5M1.68×
06Mississippi~200K1.55×
07Illinois~800K1.51×
08Virginia~600K1.47×
09Georgia~700K1.46×
10Washington, District of Columbia~70K1.42×
11Nevada~200K1.41×
12Florida~1.5M1.37×
13Delaware~60K1.36×
14Connecticut~200K1.33×
15Arkansas~200K1.29×
16Arizona~400K1.15×
17Colorado~300K1.12×
18Alabama~300K1.11×
19Hawaii~80K1.11×
20California~2M1.09×
21Pennsylvania~600K1.09×
22Missouri~300K1.08×
23Indiana~300K1.05×
24Kansas~100K1.05×
25Oregon~200K0.97×
26Ohio~500K0.95×
27Tennessee~300K0.95×
28Rhode Island~50K0.89×
29Oklahoma~200K0.88×
30Minnesota~200K0.85×
31North Carolina~400K0.83×
32Massachusetts~300K0.81×
33New Mexico~70K0.81×
34South Carolina~200K0.80×
35Michigan~300K0.78×
36Washington~300K0.76×
37Nebraska~60K0.76×
38Utah~100K0.74×
39Wisconsin~200K0.73×
40Kentucky~200K0.73×
41Wyoming~10K0.56×
42Alaska~20K0.54×
43North Dakota~20K0.52×
44South Dakota~20K0.48×
45Idaho~40K0.47×
46Vermont~10K0.46×
47New Hampshire~30K0.43×
48Iowa~60K0.42×
49Maine~20K0.42×
50West Virginia~30K0.41×
Fig. 06

Affinity by region

Affinity by region — Popeyes Louisiana Kitchen, United States
0.41×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Popeyes Louisiana Kitchen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Popeyes Louisiana Kitchen audience
#·InterestCategoryAffinity×
01Regal Entertainment GroupMovies & TV18.98×
02Pollo TropicalFood & Beverages11.44×
03Church's ChickenFood & Beverages10.75×
04Raising Cane's Chicken FingersFood & Beverages9.39×
05Zaxby'sFood & Beverages7.01×
06Jersey Mike's SubsFood & Beverages6.41×
07Hardee'sFood & Beverages6.35×
08Jimmy John'sFood & Beverages6.26×
09Firehouse SubsFood & Beverages5.85×
10Five GuysFood & Beverages4.74×
11Jack in the BoxFood & Beverages4.27×
12Wawa Inc.Shopping4.19×
13Panera BreadFood & Beverages4.03×
14Arby'sFood & Beverages3.64×
15Wendy'sFood & Beverages3.36×
16Chick-fil-AFood & Beverages3.34×
17Culver'sFood & Beverages3.24×
18Olive GardenFood & Beverages3.15×
19SubwayFood & Beverages2.56×
20Taco BellFood & Beverages2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Popeyes Louisiana Kitchen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Popeyes Louisiana Kitchen audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.18×
Pet OwnershipJOY1.04×
Urban LifestyleOPEN1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Popeyes Louisiana Kitchen audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.54×
PatriotismCONSERVATISM0.59×
Community OrientationOPEN0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Popeyes Louisiana Kitchen's target market in United States?

Popeyes Louisiana Kitchen's target market in United States covers an estimated 39,003,177 people, concentrated in Texas and California.

02

What is the gender split and age of Popeyes Louisiana Kitchen customers?

49.8% of the Popeyes Louisiana Kitchen audience are female, 50.2% are male, with an average age of 36.9 years.

03

Which brands do Popeyes Louisiana Kitchen fans like most?

Popeyes Louisiana Kitchen fans show strongest brand affinity for Raising Cane's Chicken Fingers (9.39×), Regal Entertainment Group (18.98×), and Jimmy John's (6.26×) over the country average.

04

Where do Popeyes Louisiana Kitchen fans live in United States?

Popeyes Louisiana Kitchen fans in United States are most concentrated in Texas (reach ~2.5M), California (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Popeyes Louisiana Kitchen fans also like?

Beyond Popeyes Louisiana Kitchen itself, the audience over-indexes on Regal Entertainment Group (18.98×), Jimmy John's (6.26×), Chick-fil-A (3.34×), and Jersey Mike's Subs (6.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Popeyes Louisiana Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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