What are the most popular fast food chains in the US?
This ranking covers the 25 fast food chains with the largest active US audience, based on anonymized search-behavior signals. McDonald's leads with approximately 66M engaged customers in the US in 2026.
Last updated:
Top 25 most popular fast food chains in the US
| Rank | Audience | US audience | Avg age | Female share |
|---|---|---|---|---|
| 1 | MMcDonald's | 66M | 37.7 | 54.3% |
| 2 | TTaco Bell | 58M | 36.6 | 52.8% |
| 3 | PPizza Hut | 58M | 36.5 | 52.5% |
| 4 | BBurger King | 56M | 36.5 | 52.4% |
| 5 | WWendy's | 56M | 35.9 | 52.3% |
| 6 | SSubway | 53M | 37.3 | 53.2% |
| 7 | DDomino's Pizza | 47M | 34.5 | 52.4% |
| 8 | IIn-N-Out Burger | 45M | 37.6 | 56.1% |
| 9 | KKFC | 33M | 37.5 | 51.7% |
| 10 | OOlive Garden | 31M | 42.1 | 61.6% |
| 11 | DDunkin' Donuts | 28M | 38.2 | 62.8% |
| 12 | JJack in the Box | 22M | 37.3 | 48.6% |
| 13 | FFive Guys | 20M | 37.0 | 49.5% |
| 14 | DDenny's | 17M | 41.5 | 59.7% |
| 15 | TThe Cheesecake Factory | 14M | 40.1 | 62.3% |
| 16 | SSonic Drive-In | 13M | 37.0 | 54.1% |
| 17 | RRuby Tuesday | 9M | 39.8 | 55.1% |
| 18 | HHooters | 6.3M | 39.5 | 37.7% |
| 19 | SSlim Chickens | 5.6M | 38.6 | 54.1% |
| 20 | Ccookout | 4.2M | 30.3 | 39.3% |
| 21 | TT.G.I. Friday's | 4.1M | 40.6 | 53.7% |
| 22 | TTGI Friday’s | 3.9M | 41.1 | 57.6% |
| 23 | EEataly | 2.9M | 36.7 | 58.3% |
| 24 | HHunt Brothers Pizza | 2.3M | 37.1 | 51.4% |
| 25 | BBeef O'Brady's | 2.3M | 40.8 | 53.7% |
Explore the full audience profile
Click any entry to see demographics, top regions, peer affinities and psychographics for that audience.
Open audience directory →Frequently asked questions
Which is the most popular fast food chain in the US?
McDonald's ranks #1 with approximately 66M actively engaged US consumers.
How is fast food popularity measured?
We measure engagement through anonymized US search-behavior signals — searches for the brand, locations, menu items, deals and reviews over the trailing 12 months.
Is McDonald's still the most popular?
McDonald's has the highest absolute revenue, but our ranking measures active digital engagement. Competitors with viral menu items or marketing campaigns can lead by search demand.
How often is the ranking updated?
Weekly. New menu launches and viral campaigns can shift positions noticeably.
Are regional chains included?
Yes — In-N-Out, Whataburger and other regional favorites appear when their search engagement is strong enough nationally.
Using this ranking for sponsorship & media planning
Rankings like this are the starting point for commercial questions: Which audiences match a brand's target group? How does a rights holder's fanbase compare to its league peers? Where does a media plan reach the most engaged fans? Rascasse combines audience size with demographics, regional distribution and brand affinities — the full dataset behind this page is available in the platform, including exports and benchmarking.
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