In-N-Out Burger Audience in United States

Demographics of In-N-Out Burger fans

Audience persona

The typical In-N-Out Burger fan in United States is more female, around 37.6 years old, with strong Extroversion tendencies and a notable affinity for Chick-fil-A.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See In-N-Out Burger audiences in other countries

• In-N-Out Burger — Germany
• In-N-Out Burger — United Kingdom
• In-N-Out Burger — France
• In-N-Out Burger — Italy
• In-N-Out Burger — Spain
• In-N-Out Burger — Brazil
• In-N-Out Burger — Japan
• In-N-Out Burger — South Korea
• In-N-Out Burger — India

More Fast food restaurants audiences in United States

• Taco Bell (57,807,648)
• Pizza Hut (56,485,080)
• Burger King (55,187,679)
• Subway (52,134,633)
• KFC (31,349,120)

Frequently asked questions

How many fans does In-N-Out Burger have in United States?

In-N-Out Burger has an estimated audience of 42,952,625 people in United States, concentrated in California and Texas.

What is the gender split and age of In-N-Out Burger fans?

56.1% of In-N-Out Burger fans are female, 43.9% are male, with an average age of 37.6 years.

Which brands do In-N-Out Burger fans like most?

In-N-Out Burger fans show strongest brand affinity for Chick-fil-A (2.09×), Taco Bell (1.84×), and Jack in the Box (2.69×) over the country average.

Where do In-N-Out Burger fans live in United States?

In-N-Out Burger fans in United States are most concentrated in California (reach 27,630,000), Texas (reach 11,154,273), and Arizona (reach 5,130,000). These three regions account for the largest share of the active audience.

What other brands do In-N-Out Burger fans also like?

Beyond In-N-Out Burger itself, the audience over-indexes on Taco Bell (1.84×), Jack in the Box (2.69×), Wingstop (1.89×), and Texas Roadhouse (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for In-N-Out Burger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.