Whataburger Audience in United States

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Whataburger has an estimated audience of 24,564,136 people in United States. 54.2% are female, 45.8% are male, average age 36.5. Top regions: Texas, Georgia, Florida. Top brand affinities: Yard House, Wingstop, Popeyes Louisiana Kitchen, Potbelly Sandwich Works, Six Flags Over Texas.

The average Whataburger fan in United States is 36.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, Florida. Top brand affinities include Yard House, Wingstop, Popeyes Louisiana Kitchen, with strongest over-indexing on Yard House (21.7× the country average). Demographically, the Whataburger audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Whataburger fans

Demographic split for Whataburger audience in United States
MetricValue
Female54.2%
Male45.8%
Average age36.5
Estimated audience size24,564,136

Audience persona

The typical Whataburger fan in United States is balanced, around 36.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Yard House.

Top regions in United States

Top regions ranked by reach for Whataburger in United States
RegionReachAffinity
Texas17,449,7368.26×
Georgia1,802,1712.38×
Florida1,795,6581.08×
Oklahoma1,251,7154.59×
Arizona1,225,6602.44×
Tennessee1,099,4502.23×
Alabama1,083,5163.16×
South Carolina971,0362.63×
Louisiana936,6492.96×
Missouri762,5591.93×
California628,6340.23×
Arkansas601,5252.97×
North Carolina567,6100.77×
Mississippi514,2182.54×
New Mexico506,1114.11×
Colorado395,7211.02×
Kansas366,2471.89×
Virginia193,3080.32×
Illinois176,1120.22×
New York159,8930.12×
Nevada137,9290.58×
Ohio128,0090.17×
Kentucky107,1060.35×
Pennsylvania100,6550.12×
Indiana98,7950.22×
Michigan89,1240.14×
Washington83,5720.17×
New Jersey65,1420.1×
Maryland63,1620.15×
Minnesota52,9190.15×
Wisconsin52,4900.14×
Utah48,6410.22×
Massachusetts47,2190.1×
Iowa45,8760.23×
Oregon43,3760.15×
Nebraska36,1640.29×
Connecticut24,0320.1×
Idaho18,2230.15×
West Virginia15,5420.14×
Hawaii14,8980.14×
Washington, District of Columbia11,8050.16×
Montana9,1820.13×
New Hampshire8,6970.09×
South Dakota8,4850.15×
North Dakota7,7890.15×
Delaware7,5750.11×
Rhode Island7,4120.09×
Maine7,1890.08×
Wyoming6,7320.18×
Alaska5,9840.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Whataburger audience
BrandAffinityCategory
Yard House21.7×Food & Beverages
Wingstop8.32×Food & Beverages
Popeyes Louisiana Kitchen9.93×Food & Beverages
Potbelly Sandwich Works15.26×Food & Beverages
Six Flags Over Texas16.47×Travel & Leisure
Jack in the Box7.91×Food & Beverages
Shake Shack10.48×Food & Beverages
Round Table Pizza18.57×Food & Beverages
Navy Pier14.44×Travel & Leisure
Credit Karma7.06×Business & Career
Noodles & Company14.41×Food & Beverages
Jane the Virgin20.17×Movies & TV
Taco Cabana20.13×Food & Beverages
Cook Out (restaurant)14.28×Food & Beverages
El Pollo Loco12.19×Food & Beverages
McAlister's Deli13.23×Food & Beverages
Quiznos19.34×Food & Beverages
Fuddruckers23.24×Food & Beverages
Babbel15.14×Business & Career
Soccer2.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Whataburger audience
TraitClusterScore
Convenience OrientationPREMIUM1.6
IndulgenceJOY1.43
LGBTQ+ IdentityOPEN1.32
ExtroversionTHRILL1.27
Urban LifestyleOPEN1.22
Social Media UsageJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Whataburger
CountryShare
United States91.0%
United Kingdom1.1%
Germany1.0%

See Whataburger audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Whataburger have in United States?

Whataburger has an estimated audience of 24,564,136 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of Whataburger fans?

54.2% of Whataburger fans are female, 45.8% are male, with an average age of 36.5 years.

Which brands do Whataburger fans like most?

Whataburger fans show strongest brand affinity for Yard House (21.7×), Wingstop (8.32×), and Popeyes Louisiana Kitchen (9.93×) over the country average.

Where do Whataburger fans live in United States?

Whataburger fans in United States are most concentrated in Texas (reach 17,449,736), Georgia (reach 1,802,171), and Florida (reach 1,795,658). These three regions account for the largest share of the active audience.

What other brands do Whataburger fans also like?

Beyond Whataburger itself, the audience over-indexes on Wingstop (8.32×), Popeyes Louisiana Kitchen (9.93×), Potbelly Sandwich Works (15.26×), and Six Flags Over Texas (16.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Whataburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.