Rascasse Audience Intelligence

Texas Roadhouse Target Market in United States

A data profile of the people who buy, follow and care about Texas Roadhouse in United States — modelled from more than twelve digital signal sources. Texas Roadhouse has an estimated audience of 61,841,186 people in United States.

#2among Restaurants in United States#24among Brand in United States#22in Food & Beverages

The average Texas Roadhouse fan in United States is 42.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include LongHorn Steakhouse, Outback Steakhouse, Olive Garden, with strongest over-indexing on LongHorn Steakhouse (5.71× the country average).

Demographically, the Texas Roadhouse audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Texas Roadhouse fan in United States is more female, around 42.1 years old, with strong Spirituality tendencies and a notable affinity for LongHorn Steakhouse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Texas Roadhouse profile in United States.

Audience size
61.8M
in United States
Gender
58.5%♀
41.5% male
Age
42.1
average years
Country rank
#273
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Texas Roadhouse

58.5% are female, 41.5% are male, average age 42.1.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Texas Roadhouse audience in United States
MetricValue
Female58.5%
Male41.5%
Average age42.1
Estimated audience size61,841,186
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Texas Roadhouse audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3918%
40-4922%
50+28%
Fig. 04

Worldwide distribution

94.9%

of the worldwide Texas Roadhouse audience comes from United States.

Worldwide audience distribution share by country for Texas Roadhouse
CountryShare
United States94.9%
Philippines0.7%
Puerto Rico0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Texas Roadhouse audience in United States is strongest.

Fig. 05

Top regions by affinity

Texas Roadhouse customers by region in United States
#RegionReachAffinity×
01Kentucky~1.5M1.81×
02Indiana~2M1.64×
03Texas~8.5M1.58×
04Utah~800K1.49×
05New Mexico~500K1.48×
06Ohio~3M1.45×
07Arkansas~700K1.44×
08Oklahoma~1M1.43×
09Kansas~700K1.43×
10Iowa~700K1.41×
11Tennessee~1.5M1.39×
12Missouri~1.5M1.39×
13Louisiana~1M1.30×
14West Virginia~400K1.28×
15Arizona~1.5M1.24×
16Idaho~400K1.23×
17Delaware~200K1.23×
18Colorado~1M1.17×
19Michigan~2M1.11×
20Alabama~1M1.11×
21Pennsylvania~2.5M1.10×
22South Carolina~1M1.10×
23Wisconsin~1M1.07×
24Nebraska~300K1.07×
25North Carolina~2M1.02×
26North Dakota~100K1.01×
27Florida~4M1.00×
28Virginia~1.5M0.99×
29Georgia~2M0.94×
30South Dakota~100K0.92×
31Illinois~2M0.90×
32Maryland~1M0.90×
33Rhode Island~200K0.87×
34Connecticut~500K0.85×
35Wyoming~80K0.82×
36Minnesota~700K0.80×
37New Hampshire~200K0.78×
38Montana~100K0.78×
39Nevada~500K0.77×
40Alaska~100K0.75×
41Maine~100K0.68×
42Mississippi~300K0.64×
43New Jersey~1M0.63×
44Massachusetts~800K0.63×
45Vermont~60K0.54×
46New York~1.5M0.47×
47California~3M0.43×
48Washington~400K0.35×
49Washington, District of Columbia~60K0.32×
50Oregon~200K0.24×
Fig. 06

Affinity by region

Affinity by region — Texas Roadhouse, United States
0.24×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Texas Roadhouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Texas Roadhouse audience
#·InterestCategoryAffinity×
01KuwaitTravel & Leisure7.99×
02Ruth's Chris Steak HouseFood & Beverages6.55×
03Bonefish GrillFood & Beverages6.51×
04Carrabba's Italian GrillFood & Beverages6.37×
05LongHorn SteakhouseFood & Beverages5.71×
06TGI Friday’sFood & Beverages5.63×
07Outback SteakhouseFood & Beverages5.47×
08Red RobinFood & Beverages4.92×
09Red LobsterFood & Beverages4.29×
10Applebee'sFood & Beverages4.05×
11Louisville, KentuckyTravel & Leisure3.88×
12Olive GardenFood & Beverages3.86×
13The Cheesecake FactoryFood & Beverages3.68×
14Denny'sFood & Beverages3.06×
15IHOPFood & Beverages2.51×
16Buffalo Wild WingsFood & Beverages2.43×
17WingstopFood & Beverages2.21×
18Panera BreadFood & Beverages2.14×
19SteakFood & Beverages2.00×
20Chick-fil-AFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Texas Roadhouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Texas Roadhouse audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.22×
Community OrientationOPEN1.22×
Convenience OrientationPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Texas Roadhouse audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.83×
Design AffinityPREMIUM0.85×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Texas Roadhouse's target market in United States?

Texas Roadhouse's target market in United States covers an estimated 61,841,186 people, concentrated in Texas and Florida.

02

What is the gender split and age of Texas Roadhouse customers?

58.5% of the Texas Roadhouse audience are female, 41.5% are male, with an average age of 42.1 years.

03

Which brands do Texas Roadhouse fans like most?

Texas Roadhouse fans show strongest brand affinity for LongHorn Steakhouse (5.71×), Outback Steakhouse (5.47×), and Olive Garden (3.86×) over the country average.

04

Where do Texas Roadhouse fans live in United States?

Texas Roadhouse fans in United States are most concentrated in Texas (reach ~8.5M), Florida (reach ~4M), and California (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Texas Roadhouse fans also like?

Beyond Texas Roadhouse itself, the audience over-indexes on Outback Steakhouse (5.47×), Olive Garden (3.86×), Applebee's (4.05×), and Red Lobster (4.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Texas Roadhouse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas Roadhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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