Texas Roadhouse Audience in United States

Texas Roadhouse logo

Texas Roadhouse has an estimated audience of 61,841,186 people in United States. 58.5% are female, 41.5% are male, average age 42.1. Top regions: Texas, Florida, California. Top brand affinities: LongHorn Steakhouse, Outback Steakhouse, Olive Garden, Applebee's, Red Lobster.

The average Texas Roadhouse fan in United States is 42.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include LongHorn Steakhouse, Outback Steakhouse, Olive Garden, with strongest over-indexing on LongHorn Steakhouse (5.71× the country average). Demographically, the Texas Roadhouse audience skews more female with an average age of 42.1, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Texas Roadhouse fans

Demographic split for Texas Roadhouse audience in United States
MetricValue
Female58.5%
Male41.5%
Average age42.1
Estimated audience size61,841,186

Audience persona

The typical Texas Roadhouse fan in United States is more female, around 42.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for LongHorn Steakhouse.

Top regions in United States

Top regions ranked by reach for Texas Roadhouse in United States
RegionReachAffinity
Texas8,455,6811.59×
Florida4,047,3620.97×
California3,326,2780.49×
Ohio2,809,3771.47×
Pennsylvania2,395,0341.15×
North Carolina1,993,7161.07×
Illinois1,960,1240.95×
Indiana1,898,2741.68×
Georgia1,872,8330.98×
Michigan1,844,8941.14×
New York1,747,1320.51×
Tennessee1,717,4611.38×
Virginia1,561,2671.04×
Kentucky1,498,9361.93×
Missouri1,418,3651.42×
Arizona1,345,9761.07×
Colorado1,129,6101.16×
South Carolina1,105,3421.19×
Louisiana1,084,9951.36×
Oklahoma1,024,8411.49×
Wisconsin993,9341.07×
Maryland973,2920.92×
New Jersey970,9400.62×
Alabama894,7391.04×
Utah850,2621.54×
Massachusetts791,1690.65×
Arkansas742,0731.46×
Kansas711,2521.46×
Iowa707,0091.39×
Minnesota706,0150.8×
Connecticut561,5910.91×
Washington472,3760.38×
Nevada450,1910.75×
New Mexico433,5571.4×
Idaho370,8101.2×
West Virginia361,4121.26×
Nebraska346,8121.12×
Mississippi337,5490.66×
Delaware199,2441.17×
New Hampshire197,7740.81×
Oregon177,0090.25×
Rhode Island166,1440.84×
Maine143,3380.65×
North Dakota115,3040.91×
South Dakota113,4120.79×
Montana103,1350.6×
Alaska87,3420.66×
Wyoming66,1530.72×
Washington, District of Columbia64,1760.35×
Vermont58,1140.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Texas Roadhouse audience
BrandAffinityCategory
LongHorn Steakhouse5.71×Food & Beverages
Outback Steakhouse5.47×Food & Beverages
Olive Garden3.86×Food & Beverages
Applebee's4.05×Food & Beverages
Red Lobster4.29×Food & Beverages
Buffalo Wild Wings2.43×Food & Beverages
Wingstop2.21×Food & Beverages
Red Robin4.92×Food & Beverages
Kuwait7.99×Travel & Leisure
IHOP2.51×Food & Beverages
Bonefish Grill6.51×Food & Beverages
The Cheesecake Factory3.68×Food & Beverages
Panera Bread2.14×Food & Beverages
Carrabba's Italian Grill6.37×Food & Beverages
Chick-fil-A1.55×Food & Beverages
Steak2×Food & Beverages
Louisville, Kentucky3.88×Travel & Leisure
TGI Friday’s5.63×Food & Beverages
Golden Corral3.52×Food & Beverages
Subway1.51×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Texas Roadhouse audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.93
IndulgenceJOY1.71
Family OrientationCONSERVATISM1.65
Convenience OrientationPREMIUM1.53
ExtroversionTHRILL1.34
Price SensitivityPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Texas Roadhouse
CountryShare
United States95.1%
Philippines0.7%
Puerto Rico0.6%

See Texas Roadhouse audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Texas Roadhouse have in United States?

Texas Roadhouse has an estimated audience of 61,841,186 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Texas Roadhouse fans?

58.5% of Texas Roadhouse fans are female, 41.5% are male, with an average age of 42.1 years.

Which brands do Texas Roadhouse fans like most?

Texas Roadhouse fans show strongest brand affinity for LongHorn Steakhouse (5.71×), Outback Steakhouse (5.47×), and Olive Garden (3.86×) over the country average.

Where do Texas Roadhouse fans live in United States?

Texas Roadhouse fans in United States are most concentrated in Texas (reach 8,455,681), Florida (reach 4,047,362), and California (reach 3,326,278). These three regions account for the largest share of the active audience.

What other brands do Texas Roadhouse fans also like?

Beyond Texas Roadhouse itself, the audience over-indexes on Outback Steakhouse (5.47×), Olive Garden (3.86×), Applebee's (4.05×), and Red Lobster (4.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas Roadhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.