Rascasse Audience Intelligence

The Cheesecake Factory Target Market in United States

A data profile of the people who buy, follow and care about The Cheesecake Factory in United States — modelled from more than twelve digital signal sources. The Cheesecake Factory has an estimated audience of 13,501,964 people in United States.

#15among Fast food restaurants in United States#256among Brand in United States#209in Food & Beverages

The average The Cheesecake Factory fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Texas Roadhouse, Olive Garden, LongHorn Steakhouse, with strongest over-indexing on Texas Roadhouse (5.7× the country average).

Demographically, the The Cheesecake Factory audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Cheesecake Factory fan in United States is more female, around 40.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Texas Roadhouse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Cheesecake Factory profile in United States.

Audience size
13.5M
in United States
Gender
62.3%♀
37.7% male
Age
40.1
average years
Country rank
#2621
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Cheesecake Factory

62.3% are female, 37.7% are male, average age 40.1.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for The Cheesecake Factory audience in United States
MetricValue
Female62.3%
Male37.7%
Average age40.1
Estimated audience size13,501,964
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the The Cheesecake Factory audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3918%
40-4921%
50+23%
Fig. 04

Worldwide distribution

79.9%

of the worldwide The Cheesecake Factory audience comes from United States.

Worldwide audience distribution share by country for The Cheesecake Factory
CountryShare
United States79.9%
Saudi Arabia2.9%
Canada2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Cheesecake Factory audience in United States is strongest.

Fig. 05

Top regions by affinity

The Cheesecake Factory customers by region in United States
#RegionReachAffinity×
01Hawaii~200K3.36×
02Washington, District of Columbia~100K2.84×
03Nevada~300K2.58×
04Florida~2M2.18×
05Massachusetts~500K2.08×
06California~2.5M1.92×
07New Jersey~600K1.83×
08Utah~200K1.83×
09Maryland~400K1.62×
10Washington~400K1.60×
11Illinois~600K1.43×
12Virginia~400K1.39×
13Arizona~400K1.38×
14Texas~1.5M1.37×
15Colorado~300K1.30×
16Georgia~400K1.13×
17Pennsylvania~500K1.12×
18Ohio~400K1.12×
19North Carolina~400K1.06×
20Delaware~40K1.05×
21Oregon~200K1.03×
22Oklahoma~100K1.03×
23Rhode Island~40K1.01×
24New York~700K1.00×
25Tennessee~300K0.99×
26Connecticut~100K0.94×
27Kansas~90K0.92×
28Missouri~200K0.89×
29Minnesota~200K0.85×
30Indiana~200K0.78×
31Wisconsin~100K0.76×
32Alabama~100K0.73×
33Kentucky~100K0.71×
34New Mexico~40K0.68×
35Nebraska~40K0.68×
36Idaho~40K0.65×
37Michigan~200K0.63×
38South Carolina~90K0.49×
39Iowa~50K0.48×
40New Hampshire~20K0.37×
41Louisiana~60K0.36×
42Alaska~9K0.33×
43North Dakota~8K0.29×
44Vermont~6K0.29×
45South Dakota~8K0.28×
46Montana~10K0.27×
47West Virginia~20K0.26×
48Mississippi~20K0.23×
49Maine~10K0.21×
50Arkansas~20K0.19×
Fig. 06

Affinity by region

Affinity by region — The Cheesecake Factory, United States
0.19×1.00×3.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Cheesecake Factory audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Cheesecake Factory audience
#·InterestCategoryAffinity×
01Ruby Tuesday (restaurant)Food & Beverages10.60×
02California Pizza KitchenFood & Beverages9.77×
03Bonefish GrillFood & Beverages9.57×
04T.G.I. Friday'sFood & Beverages9.15×
05Carrabba's Italian GrillFood & Beverages8.67×
06LongHorn SteakhouseFood & Beverages7.50×
07Red RobinFood & Beverages7.17×
08Outback SteakhouseFood & Beverages6.63×
09Olive GardenFood & Beverages6.58×
10Red LobsterFood & Beverages6.55×
11Applebee'sFood & Beverages5.74×
12Texas RoadhouseFood & Beverages5.70×
13Panda ExpressFood & Beverages4.05×
14WingstopFood & Beverages3.56×
15Buffalo Wild WingsFood & Beverages3.19×
16Jack in the BoxFood & Beverages3.19×
17SaturdayHome & Garden3.15×
18Panera BreadFood & Beverages2.70×
19Taco BellFood & Beverages2.28×
20SubwayFood & Beverages2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Cheesecake Factory audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Cheesecake Factory audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.35×
Price SensitivityPREMIUM1.27×
Community OrientationOPEN1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Cheesecake Factory audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.93×
Pet OwnershipJOY0.96×
SustainabilityBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Cheesecake Factory's target market in United States?

The Cheesecake Factory's target market in United States covers an estimated 13,501,964 people, concentrated in California and Florida.

02

What is the gender split and age of The Cheesecake Factory customers?

62.3% of the The Cheesecake Factory audience are female, 37.7% are male, with an average age of 40.1 years.

03

Which brands do The Cheesecake Factory fans like most?

The Cheesecake Factory fans show strongest brand affinity for Texas Roadhouse (5.7×), Olive Garden (6.58×), and LongHorn Steakhouse (7.5×) over the country average.

04

Where do The Cheesecake Factory fans live in United States?

The Cheesecake Factory fans in United States are most concentrated in California (reach ~2.5M), Florida (reach ~2M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do The Cheesecake Factory fans also like?

Beyond The Cheesecake Factory itself, the audience over-indexes on Olive Garden (6.58×), LongHorn Steakhouse (7.5×), Outback Steakhouse (6.63×), and Panda Express (4.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in United States

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See The Cheesecake Factory audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Cheesecake Factory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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