The Cheesecake Factory Audience in United States

The Cheesecake Factory logo

The Cheesecake Factory has an estimated audience of 12,794,902 people in United States. 62.3% are female, 37.7% are male, average age 40.1. Top regions: California, Florida, Texas. Top brand affinities: Texas Roadhouse, Olive Garden, LongHorn Steakhouse, Outback Steakhouse, Panda Express.

The average The Cheesecake Factory fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Texas Roadhouse, Olive Garden, LongHorn Steakhouse, with strongest over-indexing on Texas Roadhouse (5.7× the country average). Demographically, the The Cheesecake Factory audience skews more female with an average age of 40.1, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Demographics of The Cheesecake Factory fans

Demographic split for The Cheesecake Factory audience in United States
MetricValue
Female62.3%
Male37.7%
Average age40.1
Estimated audience size12,794,902

Audience persona

The typical The Cheesecake Factory fan in United States is more female, around 40.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Texas Roadhouse.

Top regions in United States

Top regions ranked by reach for The Cheesecake Factory in United States
RegionReachAffinity
California2,944,2912.09×
Florida2,025,8982.34×
Texas1,566,6561.42×
New York780,4811.09×
New Jersey605,9231.86×
Illinois584,8241.37×
Massachusetts517,1042.05×
Pennsylvania515,2291.2×
Ohio488,5311.24×
Washington454,5141.77×
Virginia448,1171.44×
North Carolina432,0221.12×
Maryland375,4011.71×
Nevada301,8032.44×
Tennessee267,7801.04×
Georgia250,0830.63×
Colorado248,0731.23×
Michigan234,7230.7×
Utah210,0801.83×
Indiana210,0080.9×
Arizona198,2360.76×
Hawaii167,8003.05×
Minnesota154,6340.84×
Wisconsin153,8430.8×
Oklahoma140,5670.99×
Oregon140,1370.96×
Connecticut124,1390.97×
Kentucky122,5120.76×
Missouri112,4200.55×
South Carolina107,3160.56×
Washington, District of Columbia101,4782.64×
Kansas97,3870.97×
Alabama91,9850.51×
Louisiana65,9020.4×
Iowa53,1510.5×
New Mexico42,0050.65×
Rhode Island41,9951.03×
Nebraska41,5800.65×
Idaho38,9690.61×
Delaware36,0811.02×
Mississippi29,3540.28×
New Hampshire23,9180.47×
Arkansas23,1530.22×
West Virginia17,3910.29×
Maine9,1770.2×
South Dakota4,4470.15×
Montana4,0880.12×
Vermont4,0280.18×
North Dakota3,8220.15×
Wyoming2,7930.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Cheesecake Factory audience
BrandAffinityCategory
Texas Roadhouse5.7×Food & Beverages
Olive Garden6.58×Food & Beverages
LongHorn Steakhouse7.5×Food & Beverages
Outback Steakhouse6.63×Food & Beverages
Panda Express4.05×Food & Beverages
Applebee's5.74×Food & Beverages
Red Lobster6.55×Food & Beverages
Wingstop3.56×Food & Beverages
Saturday3.15×Home & Garden
Red Robin7.17×Food & Beverages
Ruby Tuesday (restaurant)10.6×Food & Beverages
Bonefish Grill9.57×Food & Beverages
Buffalo Wild Wings3.19×Food & Beverages
Carrabba's Italian Grill8.67×Food & Beverages
Taco Bell2.28×Food & Beverages
California Pizza Kitchen9.77×Food & Beverages
Panera Bread2.7×Food & Beverages
Subway2.17×Food & Beverages
Jack in the Box3.19×Food & Beverages
Sunday2.23×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Cheesecake Factory audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.05
IndulgenceJOY1.89
Family OrientationCONSERVATISM1.6
Convenience OrientationPREMIUM1.54
ExtroversionTHRILL1.35
Urban LifestyleOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for The Cheesecake Factory
CountryShare
United States79.4%
Saudi Arabia2.9%
United Arab Emirates2.8%

See The Cheesecake Factory audiences in other countries

More Fast food restaurants audiences in United States

Frequently asked questions

How many fans does The Cheesecake Factory have in United States?

The Cheesecake Factory has an estimated audience of 12,794,902 people in United States, concentrated in California and Florida.

What is the gender split and age of The Cheesecake Factory fans?

62.3% of The Cheesecake Factory fans are female, 37.7% are male, with an average age of 40.1 years.

Which brands do The Cheesecake Factory fans like most?

The Cheesecake Factory fans show strongest brand affinity for Texas Roadhouse (5.7×), Olive Garden (6.58×), and LongHorn Steakhouse (7.5×) over the country average.

Where do The Cheesecake Factory fans live in United States?

The Cheesecake Factory fans in United States are most concentrated in California (reach 2,944,291), Florida (reach 2,025,898), and Texas (reach 1,566,656). These three regions account for the largest share of the active audience.

What other brands do The Cheesecake Factory fans also like?

Beyond The Cheesecake Factory itself, the audience over-indexes on Olive Garden (6.58×), LongHorn Steakhouse (7.5×), Outback Steakhouse (6.63×), and Panda Express (4.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Cheesecake Factory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.