Rascasse Audience Intelligence

T.G.I. Friday's Target Market in United States

T.G.I. Friday's has an estimated audience of 4.1M people in United States.

#22among Fast food restaurants in United States#890among brands in United States#525in Food & Beverages

The average T.G.I. Friday's fan in United States is 41.3 years old, balanced, and lives primarily in Florida.

By number of fans, T.G.I. Friday's ranks #22 among the 89 objects in Fast food restaurants in United States — 7.8× the group median.

Its fans are 2.1 years older than the group average of 39.2.

Women make up 53.7% of the fan base, 1.4 percentage points fewer than the group average.

Compared with the other 88 objects in Fast food restaurants, T.G.I. Friday's fans stand out for their interest in Ruby Tuesday (restaurant), Chili's and Bonefish Grill.

Most fans live in Florida, Maryland, Pennsylvania.

Top affinities include Ruby Tuesday (restaurant), Chili's, Bonefish Grill, with strongest over-indexing on Ruby Tuesday (restaurant) (14.98× the country average).

Demographically, the T.G.I. Friday's audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

The typical T.G.I. Friday's fan in United States is balanced, around 41.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Ruby Tuesday (restaurant).

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.1M
in United States
Gender
53.7%♀
46.3% male
Age
41.3
average years
Country rank
#8108
among all objects in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of T.G.I. Friday's

53.7% are female, 46.3% are male, average age 41.3.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for T.G.I. Friday's audience in United States
MetricValue
Female53.7%
Male46.3%
Average age41.3
Estimated audience size4.1M
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the T.G.I. Friday's audience in United States
Age bracketShare%
16-2417%
25-3420%
35-4419%
45-5419%
55+25%
Fig. 04

Worldwide distribution

45.7%

of the worldwide T.G.I. Friday's audience comes from United States.

Worldwide audience distribution share by country for T.G.I. Friday's
CountryShare
United States45.7%
United Kingdom10.3%
Greece5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

T.G.I. Friday's customers by region in United States
#RegionReachAffinity×
01Delaware~60K4.95×
02Maryland~400K4.82×
03Pennsylvania~400K2.29×
04New Jersey~200K2.18×
05Florida~600K2.16×
06Virginia~200K2.01×
07Massachusetts~200K1.92×
08Illinois~300K1.87×
09Minnesota~100K1.77×
10Washington, District of Columbia~10K1.72×
11Georgia~200K1.67×
12Arkansas~50K1.45×
13West Virginia~30K1.32×
14New York~300K1.24×
15Ohio~200K1.23×
16Nevada~50K1.22×
17North Carolina~200K1.20×
18Connecticut~50K1.16×
19Missouri~80K1.14×
20New Hampshire~20K1.14×
21Indiana~80K1.00×
22South Carolina~60K0.93×
23Rhode Island~10K0.77×
24Michigan~90K0.76×
25Tennessee~70K0.76×
26California~400K0.75×
27Texas~200K0.69×
28Kentucky~40K0.69×
29Louisiana~30K0.55×
30Wisconsin~40K0.52×
31Mississippi~20K0.52×
32Oklahoma~20K0.50×
33Arizona~40K0.44×
34Alabama~30K0.44×
35North Dakota~4K0.43×
36Alaska~4K0.43×
37Vermont~3K0.43×
38South Dakota~4K0.41×
39Colorado~30K0.39×
40Iowa~10K0.37×
41Kansas~10K0.37×
42Idaho~8K0.37×
43Maine~6K0.37×
44Montana~5K0.36×
45Utah~10K0.35×
46Nebraska~8K0.35×
47New Mexico~9K0.34×
48Washington~30K0.32×
49Hawaii~6K0.32×
50Oregon~20K0.31×
Fig. 06

Affinity by region

Affinity by region — T.G.I. Friday's, United States
0.31×1.00×4.95×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the T.G.I. Friday's audience vs. the country average
#·InterestCategoryAffinity×
01Ruby Tuesday (restaurant)Food & Beverages14.98×
02Chili'sFood & Beverages11.84×
03Bonefish GrillFood & Beverages11.44×
04Outback SteakhouseFood & Beverages10.97×
05LongHorn SteakhouseFood & Beverages10.86×
06Red RobinFood & Beverages10.72×
07Noodles & CompanyFood & Beverages9.77×
08Applebee'sFood & Beverages9.54×
09Red LobsterFood & Beverages9.34×
10Olive GardenFood & Beverages9.00×
11The Cheesecake FactoryFood & Beverages8.85×
12Panda ExpressFood & Beverages8.73×
13Texas RoadhouseFood & Beverages8.39×
14WingstopFood & Beverages5.48×
15Buffalo Wild WingsFood & Beverages4.48×
16Panera BreadFood & Beverages3.95×
17Taco BellFood & Beverages3.51×
18SaturdayHome & Garden3.45×
19SubwayFood & Beverages3.25×
20Chipotle Mexican GrillFood & Beverages3.23×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the T.G.I. Friday's audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the T.G.I. Friday's audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.41×
Urban LifestyleOPEN1.29×
IndulgenceJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the T.G.I. Friday's audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.92×
Design AffinityPREMIUM0.93×
Pet OwnershipJOY0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in T.G.I. Friday's over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/tgi-fridays-11208” · Methodology