Taco Bell Audience in United States

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Taco Bell has an estimated audience of 57,807,648 people in United States. 52.8% are female, 47.2% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Panda Express, Jack in the Box, Subway, Burger King, Chipotle Mexican Grill.

The average Taco Bell fan in United States is 36.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Panda Express, Jack in the Box, Subway, with strongest over-indexing on Panda Express (5.65× the country average). Demographically, the Taco Bell audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Demographics of Taco Bell fans

Demographic split for Taco Bell audience in United States
MetricValue
Female52.8%
Male47.2%
Average age36.6
Estimated audience size57,807,648

Audience persona

The typical Taco Bell fan in United States is balanced, around 36.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Panda Express.

Top regions in United States

Top regions ranked by reach for Taco Bell in United States
RegionReachAffinity
California6,245,7900.98×
Texas5,220,9431.05×
Florida3,825,2760.98×
Ohio2,485,0801.4×
Michigan2,258,0831.49×
New York2,135,4350.66×
Illinois2,019,8781.05×
Georgia1,847,0341.04×
North Carolina1,826,1271.05×
Tennessee1,632,8601.41×
Pennsylvania1,596,0900.82×
Indiana1,579,5601.5×
Virginia1,360,4020.97×
Missouri1,315,3731.41×
Washington1,195,8801.03×
New Jersey1,141,5530.78×
Arizona1,131,5270.96×
Colorado1,058,8721.16×
Wisconsin986,8241.13×
Kentucky985,7801.36×
Alabama940,7081.16×
South Carolina890,9641.02×
Minnesota872,6911.05×
Louisiana851,2601.14×
Oregon821,3971.24×
Oklahoma820,9411.28×
Maryland765,3880.77×
Massachusetts678,1490.6×
Arkansas637,1561.34×
Nevada591,0461.06×
Kansas589,9361.29×
Mississippi531,1811.12×
Utah481,3010.93×
Iowa417,4350.88×
Connecticut389,0530.67×
West Virginia333,4211.24×
Nebraska328,0691.13×
New Mexico323,5951.12×
Idaho303,6801.05×
Hawaii233,3140.94×
Rhode Island157,2770.85×
Montana157,1070.98×
New Hampshire127,5700.56×
South Dakota122,3590.92×
Delaware115,1730.72×
Maine107,8890.52×
North Dakota99,9440.84×
Alaska95,3240.77×
Washington, District of Columbia75,3390.43×
Wyoming66,1390.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Taco Bell audience
BrandAffinityCategory
Panda Express5.65×Food & Beverages
Jack in the Box6.27×Food & Beverages
Subway3.96×Food & Beverages
Burger King3.53×Food & Beverages
Chipotle Mexican Grill4.36×Food & Beverages
Arby's4.72×Food & Beverages
Chick-fil-A2.77×Food & Beverages
Buffalo Wild Wings3.54×Food & Beverages
Wingstop3.22×Food & Beverages
Five Guys4.76×Food & Beverages
Torchy's Tacos9.68×Food & Beverages
Panera Bread2.94×Food & Beverages
KFC3.13×Food & Beverages
Hardee's6.16×Food & Beverages
Del Taco6.23×Food & Beverages
Pizza Hut2.05×Food & Beverages
7-Eleven2.5×Shopping
Dairy Queen2.89×Food & Beverages
Starbucks1.76×Food & Beverages
Shake Shack3.9×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Taco Bell audience
TraitClusterScore
Convenience OrientationPREMIUM1.47
ExtroversionTHRILL1.39
Urban LifestyleOPEN1.36
Early Adopter MentalityPOWER1.16
IndulgenceJOY1.15
Social Media UsageJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Taco Bell
CountryShare
United States77.0%
Canada3.9%
United Kingdom3.4%

See Taco Bell audiences in other countries

More Fast food restaurants audiences in United States

Frequently asked questions

How many fans does Taco Bell have in United States?

Taco Bell has an estimated audience of 57,807,648 people in United States, concentrated in California and Texas.

What is the gender split and age of Taco Bell fans?

52.8% of Taco Bell fans are female, 47.2% are male, with an average age of 36.6 years.

Which brands do Taco Bell fans like most?

Taco Bell fans show strongest brand affinity for Panda Express (5.65×), Jack in the Box (6.27×), and Subway (3.96×) over the country average.

Where do Taco Bell fans live in United States?

Taco Bell fans in United States are most concentrated in California (reach 6,245,790), Texas (reach 5,220,943), and Florida (reach 3,825,276). These three regions account for the largest share of the active audience.

What other brands do Taco Bell fans also like?

Beyond Taco Bell itself, the audience over-indexes on Jack in the Box (6.27×), Subway (3.96×), Burger King (3.53×), and Chipotle Mexican Grill (4.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Taco Bell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.