Rascasse Audience Intelligence

Arby's Target Market in United States

A data profile of the people who buy, follow and care about Arby's in United States — modelled from more than twelve digital signal sources. Arby's has an estimated audience of 23,171,440 people in United States.

#15among Restaurants in United States#137among Brand in United States#117in Food & Beverages

The average Arby's fan in United States is 38.4 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, Florida, Texas.

Top brand affinities include Jack in the Box, Subway, Wendy's, with strongest over-indexing on Jack in the Box (13.94× the country average).

Demographically, the Arby's audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arby's fan in United States is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Jack in the Box.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arby's profile in United States.

Audience size
23.2M
in United States
Gender
43.4%♀
56.6% male
Age
38.4
average years
Country rank
#1356
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Arby's

43.4% are female, 56.6% are male, average age 38.4.

Fig. 02

Gender split

43.4%
Female
56.6%
Male
Demographic split for Arby's audience in United States
MetricValue
Female43.4%
Male56.6%
Average age38.4
Estimated audience size23,171,440
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Arby's audience in United States
Age bracketShare%
16-1919%
20-2922%
30-3921%
40-4923%
50+15%
Fig. 04

Worldwide distribution

88.6%

of the worldwide Arby's audience comes from United States.

Worldwide audience distribution share by country for Arby's
CountryShare
United States88.6%
Canada3.2%
Puerto Rico0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arby's audience in United States is strongest.

Fig. 05

Top regions by affinity

Arby's customers by region in United States
#RegionReachAffinity×
01Indiana~800K1.92×
02Ohio~1M1.84×
03Nebraska~200K1.77×
04Kentucky~500K1.76×
05Wyoming~60K1.69×
06West Virginia~200K1.65×
07Oklahoma~400K1.62×
08Michigan~900K1.61×
09South Dakota~80K1.57×
10Alabama~500K1.50×
11Utah~300K1.46×
12Minnesota~400K1.41×
13Iowa~300K1.38×
14Tennessee~600K1.37×
15Kansas~200K1.32×
16Wisconsin~400K1.29×
17North Dakota~60K1.29×
18Missouri~500K1.28×
19South Carolina~400K1.27×
20Arkansas~200K1.19×
21Virginia~600K1.10×
22North Carolina~700K1.09×
23Georgia~700K1.07×
24Colorado~400K1.07×
25New Mexico~100K1.03×
26Arizona~500K1.01×
27Delaware~60K1.01×
28Idaho~100K1.00×
29Alaska~50K0.99×
30Pennsylvania~700K0.96×
31Montana~60K0.92×
32Mississippi~200K0.89×
33Florida~1M0.82×
34Washington~300K0.78×
35Illinois~600K0.77×
36Oregon~200K0.74×
37Nevada~200K0.72×
38Maryland~300K0.71×
39Texas~1M0.63×
40Louisiana~100K0.51×
41New York~500K0.41×
42Maine~30K0.41×
43California~900K0.38×
44Connecticut~80K0.35×
45New Jersey~200K0.32×
46Hawaii~30K0.29×
47New Hampshire~20K0.23×
48Washington, District of Columbia~10K0.22×
49Massachusetts~90K0.20×
50Rhode Island~10K0.19×
Fig. 06

Affinity by region

Affinity by region — Arby's, United States
0.19×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arby's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arby's audience
#·InterestCategoryAffinity×
01Jack in the BoxFood & Beverages13.94×
02Hardee'sFood & Beverages12.83×
03Five GuysFood & Beverages7.97×
04Jimmy John'sFood & Beverages7.12×
05Men's WearhouseFashion & Accessoires7.08×
06SubwayFood & Beverages6.66×
07Jersey Mike's SubsFood & Beverages6.52×
08Sonic Drive-InFood & Beverages6.33×
09Wendy'sFood & Beverages6.07×
10Shake ShackFood & Beverages5.91×
11Taco BellFood & Beverages4.66×
12Popeyes Louisiana KitchenFood & Beverages4.34×
13Panera BreadFood & Beverages4.29×
14KFCFood & Beverages4.15×
15Buffalo Wild WingsFood & Beverages4.14×
16Culver'sFood & Beverages4.13×
17Burger KingFood & Beverages4.04×
18Chick-fil-AFood & Beverages3.87×
19Chipotle Mexican GrillFood & Beverages3.87×
20Panda ExpressFood & Beverages3.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arby's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arby's audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.11×
Convenience OrientationPREMIUM1.11×
ExtroversionTHRILL1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arby's audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.77×
Luxury OrientationPREMIUM0.82×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Arby's's target market in United States?

Arby's's target market in United States covers an estimated 23,171,440 people, concentrated in Ohio and Florida.

02

What is the gender split and age of Arby's customers?

43.4% of the Arby's audience are female, 56.6% are male, with an average age of 38.4 years.

03

Which brands do Arby's fans like most?

Arby's fans show strongest brand affinity for Jack in the Box (13.94×), Subway (6.66×), and Wendy's (6.07×) over the country average.

04

Where do Arby's fans live in United States?

Arby's fans in United States are most concentrated in Ohio (reach ~1M), Florida (reach ~1M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Arby's fans also like?

Beyond Arby's itself, the audience over-indexes on Subway (6.66×), Wendy's (6.07×), Five Guys (7.97×), and Taco Bell (4.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Arby's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arby's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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