Arby's Audience in United States

Arby's logo

Arby's has an estimated audience of 22,016,434 people in United States. 43.4% are female, 56.6% are male, average age 38.4. Top regions: Ohio, Florida, Texas. Top brand affinities: Jack in the Box, Subway, Taco Bell, Hardee's, Five Guys.

The average Arby's fan in United States is 38.4 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, Florida, Texas. Top brand affinities include Jack in the Box, Subway, Taco Bell, with strongest over-indexing on Jack in the Box (13.94× the country average). Demographically, the Arby's audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Arby's fans

Demographic split for Arby's audience in United States
MetricValue
Female43.4%
Male56.6%
Average age38.4
Estimated audience size22,016,434

Audience persona

The typical Arby's fan in United States is more male, around 38.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Jack in the Box.

Top regions in United States

Top regions ranked by reach for Arby's in United States
RegionReachAffinity
Ohio1,324,1981.95×
Florida1,261,1730.85×
Texas1,140,0780.6×
Michigan994,4521.73×
California875,5060.36×
Indiana810,3332.01×
Georgia771,2351.14×
North Carolina755,9151.14×
Pennsylvania726,2380.98×
Tennessee609,4161.38×
Virginia588,6071.1×
Illinois584,4120.8×
Kentucky497,9921.8×
New York491,3570.4×
Minnesota461,7961.46×
Alabama459,0671.49×
Missouri453,7611.28×
Arizona450,6781×
South Carolina441,4541.33×
Wisconsin437,5481.32×
Oklahoma413,7381.69×
Colorado387,9921.12×
Washington346,0530.78×
Utah298,8831.52×
Maryland259,2840.68×
Iowa252,2761.39×
Kansas239,1941.38×
Arkansas216,8891.2×
Nebraska188,6771.71×
Oregon184,6960.73×
New Jersey164,3220.29×
West Virginia154,8231.51×
Mississippi152,1840.84×
Nevada147,6670.69×
Louisiana129,2790.46×
Idaho111,1591.01×
New Mexico108,2830.98×
South Dakota76,9851.51×
Massachusetts75,6890.17×
Connecticut69,5870.32×
Delaware59,2880.98×
North Dakota56,0411.24×
Montana54,8680.9×
Wyoming52,7601.62×
Alaska42,6190.9×
Maine32,1600.41×
Hawaii23,9520.25×
New Hampshire16,9660.2×
Washington, District of Columbia12,9790.2×
Rhode Island8,2810.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arby's audience
BrandAffinityCategory
Jack in the Box13.94×Food & Beverages
Subway6.66×Food & Beverages
Taco Bell4.66×Food & Beverages
Hardee's12.83×Food & Beverages
Five Guys7.97×Food & Beverages
Chick-fil-A3.87×Food & Beverages
Burger King4.04×Food & Beverages
Panera Bread4.29×Food & Beverages
Buffalo Wild Wings4.14×Food & Beverages
KFC4.15×Food & Beverages
Chipotle Mexican Grill3.87×Food & Beverages
Men's Wearhouse7.08×Fashion & Accessoires
Sonic Drive-In6.33×Food & Beverages
Shake Shack5.91×Food & Beverages
Panda Express3.19×Food & Beverages
Wingstop2.91×Food & Beverages
Pizza Hut2.49×Food & Beverages
Dairy Queen3.75×Food & Beverages
Friends1.88×Movies & TV
Popeyes Louisiana Kitchen4.34×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arby's audience
TraitClusterScore
Convenience OrientationPREMIUM1.44
Quality AwarenessPREMIUM1.42
ExtroversionTHRILL1.29
LGBTQ+ IdentityOPEN1.19
Family OrientationCONSERVATISM1.13
Urban LifestyleOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Arby's
CountryShare
United States89.4%
Canada3.2%
Puerto Rico0.9%

See Arby's audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Arby's have in United States?

Arby's has an estimated audience of 22,016,434 people in United States, concentrated in Ohio and Florida.

What is the gender split and age of Arby's fans?

43.4% of Arby's fans are female, 56.6% are male, with an average age of 38.4 years.

Which brands do Arby's fans like most?

Arby's fans show strongest brand affinity for Jack in the Box (13.94×), Subway (6.66×), and Taco Bell (4.66×) over the country average.

Where do Arby's fans live in United States?

Arby's fans in United States are most concentrated in Ohio (reach 1,324,198), Florida (reach 1,261,173), and Texas (reach 1,140,078). These three regions account for the largest share of the active audience.

What other brands do Arby's fans also like?

Beyond Arby's itself, the audience over-indexes on Subway (6.66×), Taco Bell (4.66×), Hardee's (12.83×), and Five Guys (7.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arby's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.