Sonic Drive-In Audience in United States

Sonic Drive-In logo

Sonic Drive-In has an estimated audience of 12,680,896 people in United States. 54.1% are female, 45.9% are male, average age 37.0. Top regions: Texas, California, Tennessee. Top brand affinities: Burger King, Panda Express, Taco Bell, Whataburger, Jack in the Box.

The average Sonic Drive-In fan in United States is 37.0 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Tennessee. Top brand affinities include Burger King, Panda Express, Taco Bell, with strongest over-indexing on Burger King (4.4× the country average). Demographically, the Sonic Drive-In audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Convenience Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Demographics of Sonic Drive-In fans

Demographic split for Sonic Drive-In audience in United States
MetricValue
Female54.1%
Male45.9%
Average age37.0
Estimated audience size12,680,896

Audience persona

The typical Sonic Drive-In fan in United States is balanced, around 37.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Burger King.

Top regions in United States

Top regions ranked by reach for Sonic Drive-In in United States
RegionReachAffinity
Texas2,997,3962.75×
California629,4130.45×
Tennessee614,6152.42×
Florida577,1480.67×
Oklahoma573,7864.07×
Missouri453,8292.22×
Arizona441,2271.7×
Arkansas385,3853.69×
North Carolina359,3980.94×
Colorado324,0411.62×
Louisiana317,6701.94×
Kansas303,3583.04×
South Carolina269,5591.41×
Georgia263,0110.67×
New York248,9600.35×
Alabama243,4391.37×
Virginia234,3550.76×
Mississippi219,9062.1×
Illinois213,8860.51×
Ohio193,9730.5×
New Mexico173,9052.73×
Kentucky167,8491.06×
Nevada147,5541.2×
Indiana147,0560.63×
Washington141,6200.56×
Pennsylvania132,9380.31×
Michigan125,5140.38×
New Jersey123,9630.38×
Idaho90,9921.43×
Utah89,2720.79×
Maryland86,7370.4×
Nebraska85,7421.35×
Oregon84,6320.58×
Massachusetts77,0940.31×
Minnesota72,4860.4×
Iowa47,3690.45×
Connecticut42,3300.33×
Wisconsin32,1120.17×
Rhode Island29,1700.72×
West Virginia22,1980.38×
North Dakota17,8180.68×
South Dakota14,7520.5×
Alaska13,6680.5×
Wyoming11,6440.62×
Montana10,8260.31×
Hawaii8,9990.17×
Delaware8,5810.25×
Washington, District of Columbia3,9180.1×
New Hampshire2,8600.06×
Maine1,1920.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sonic Drive-In audience
BrandAffinityCategory
Burger King4.4×Food & Beverages
Panda Express4.23×Food & Beverages
Taco Bell3.56×Food & Beverages
Whataburger5.07×Food & Beverages
Jack in the Box5.06×Food & Beverages
Shake Shack6.8×Food & Beverages
Arby's5×Food & Beverages
Subway3.19×Food & Beverages
Five Guys4.96×Food & Beverages
Chick-fil-A2.64×Food & Beverages
Hardee's7.69×Food & Beverages
Steak 'n Shake9.55×Food & Beverages
Pizza Hut2.72×Food & Beverages
Dairy Queen3.88×Food & Beverages
Wingstop2.87×Food & Beverages
KFC3.16×Food & Beverages
Texas Roadhouse2.16×Food & Beverages
In-N-Out Burger2.45×Food & Beverages
Popeyes Louisiana Kitchen3.94×Food & Beverages
Little Caesars2.72×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sonic Drive-In audience
TraitClusterScore
Convenience OrientationPREMIUM1.46
LGBTQ+ IdentityOPEN1.36
ExtroversionTHRILL1.34
Urban LifestyleOPEN1.18
Family OrientationCONSERVATISM1.13
Social Media UsageJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Sonic Drive-In
CountryShare
United States94.9%
Japan1.0%
Germany0.5%

See Sonic Drive-In audiences in other countries

More Fast food restaurants audiences in United States

Frequently asked questions

How many fans does Sonic Drive-In have in United States?

Sonic Drive-In has an estimated audience of 12,680,896 people in United States, concentrated in Texas and California.

What is the gender split and age of Sonic Drive-In fans?

54.1% of Sonic Drive-In fans are female, 45.9% are male, with an average age of 37.0 years.

Which brands do Sonic Drive-In fans like most?

Sonic Drive-In fans show strongest brand affinity for Burger King (4.4×), Panda Express (4.23×), and Taco Bell (3.56×) over the country average.

Where do Sonic Drive-In fans live in United States?

Sonic Drive-In fans in United States are most concentrated in Texas (reach 2,997,396), California (reach 629,413), and Tennessee (reach 614,615). These three regions account for the largest share of the active audience.

What other brands do Sonic Drive-In fans also like?

Beyond Sonic Drive-In itself, the audience over-indexes on Panda Express (4.23×), Taco Bell (3.56×), Whataburger (5.07×), and Jack in the Box (5.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sonic Drive-In. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.