Rascasse Audience Intelligence

Sonic Drive-In Target Market in United States

A data profile of the people who buy, follow and care about Sonic Drive-In in United States — modelled from more than twelve digital signal sources. Sonic Drive-In has an estimated audience of 13,427,061 people in United States.

#16among Fast food restaurants in United States#257among Brand in United States#211in Food & Beverages

The average Sonic Drive-In fan in United States is 37.0 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Tennessee, Oklahoma.

Top brand affinities include Wendy's, Burger King, Panda Express, with strongest over-indexing on Wendy's (4.61× the country average).

Demographically, the Sonic Drive-In audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sonic Drive-In fan in United States is balanced, around 37.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Wendy's.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sonic Drive-In profile in United States.

Audience size
13.4M
in United States
Gender
54.1%♀
45.9% male
Age
37.0
average years
Country rank
#2641
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sonic Drive-In

54.1% are female, 45.9% are male, average age 37.0.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Sonic Drive-In audience in United States
MetricValue
Female54.1%
Male45.9%
Average age37.0
Estimated audience size13,427,061
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Sonic Drive-In audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3918%
40-4917%
50+18%
Fig. 04

Worldwide distribution

95.1%

of the worldwide Sonic Drive-In audience comes from United States.

Worldwide audience distribution share by country for Sonic Drive-In
CountryShare
United States95.1%
Japan0.9%
Germany0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sonic Drive-In audience in United States is strongest.

Fig. 05

Top regions by affinity

Sonic Drive-In customers by region in United States
#RegionReachAffinity×
01Oklahoma~600K4.15×
02Arkansas~400K3.86×
03Kansas~300K2.99×
04New Mexico~200K2.77×
05Texas~3M2.65×
06Tennessee~600K2.45×
07Mississippi~200K2.26×
08Missouri~500K2.24×
09Louisiana~300K2.00×
10Arizona~400K1.66×
11Colorado~300K1.58×
12Idaho~90K1.40×
13South Carolina~300K1.39×
14Alabama~200K1.39×
15Nebraska~90K1.38×
16Nevada~100K1.22×
17Kentucky~200K1.07×
18North Carolina~300K0.88×
19Rhode Island~30K0.74×
20Utah~80K0.73×
21North Dakota~20K0.73×
22Virginia~200K0.71×
23Wyoming~10K0.65×
24Florida~500K0.64×
25Georgia~200K0.63×
26Indiana~100K0.60×
27Alaska~20K0.59×
28Oregon~80K0.58×
29South Dakota~20K0.53×
30Washington~100K0.51×
31Vermont~10K0.49×
32Ohio~200K0.47×
33Illinois~200K0.46×
34Iowa~50K0.45×
35Hawaii~20K0.41×
36California~600K0.40×
37West Virginia~20K0.40×
38Maryland~80K0.37×
39Minnesota~70K0.37×
40Michigan~100K0.35×
41Montana~10K0.35×
42New York~200K0.33×
43New Jersey~100K0.33×
44Connecticut~40K0.31×
45Maine~10K0.31×
46Pennsylvania~100K0.28×
47Massachusetts~70K0.27×
48Delaware~10K0.27×
49New Hampshire~10K0.19×
50Wisconsin~30K0.16×
Fig. 06

Affinity by region

Affinity by region — Sonic Drive-In, United States
0.16×1.00×4.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sonic Drive-In audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sonic Drive-In audience
#·InterestCategoryAffinity×
01Steak 'n ShakeFood & Beverages9.55×
02Hardee'sFood & Beverages7.69×
03Shake ShackFood & Beverages6.80×
04WhataburgerFood & Beverages5.07×
05Jack in the BoxFood & Beverages5.06×
06Arby'sFood & Beverages5.00×
07Five GuysFood & Beverages4.96×
08Wendy'sFood & Beverages4.61×
09Burger KingFood & Beverages4.40×
10Jimmy John'sFood & Beverages4.39×
11Panda ExpressFood & Beverages4.23×
12Popeyes Louisiana KitchenFood & Beverages3.94×
13Dairy QueenFood & Beverages3.88×
14Culver'sFood & Beverages3.73×
15Taco BellFood & Beverages3.56×
16Raising Cane's Chicken FingersFood & Beverages3.50×
17SubwayFood & Beverages3.19×
18WingstopFood & Beverages2.87×
19Pizza HutFood & Beverages2.72×
20Chick-fil-AFood & Beverages2.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sonic Drive-In audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sonic Drive-In audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.08×
Early Adopter MentalityPOWER1.04×
SpiritualityBALANCE1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sonic Drive-In audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
Quality AwarenessPREMIUM0.75×
SustainabilityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sonic Drive-In's target market in United States?

Sonic Drive-In's target market in United States covers an estimated 13,427,061 people, concentrated in Texas and Tennessee.

02

What is the gender split and age of Sonic Drive-In customers?

54.1% of the Sonic Drive-In audience are female, 45.9% are male, with an average age of 37.0 years.

03

Which brands do Sonic Drive-In fans like most?

Sonic Drive-In fans show strongest brand affinity for Wendy's (4.61×), Burger King (4.4×), and Panda Express (4.23×) over the country average.

04

Where do Sonic Drive-In fans live in United States?

Sonic Drive-In fans in United States are most concentrated in Texas (reach ~3M), Tennessee (reach ~600K), and Oklahoma (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Sonic Drive-In fans also like?

Beyond Sonic Drive-In itself, the audience over-indexes on Burger King (4.4×), Panda Express (4.23×), Taco Bell (3.56×), and Whataburger (5.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sonic Drive-In. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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