Dairy Queen Audience in United States

Dairy Queen logo

Dairy Queen has an estimated audience of 24,734,546 people in United States. 60.8% are female, 39.2% are male, average age 37.5. Top regions: Texas, Ohio, Florida. Top brand affinities: Jack in the Box, Baskin-Robbins, Taco Bell, Chick-fil-A, Five Guys.

The average Dairy Queen fan in United States is 37.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Ohio, Florida. Top brand affinities include Jack in the Box, Baskin-Robbins, Taco Bell, with strongest over-indexing on Jack in the Box (4.28× the country average). Demographically, the Dairy Queen audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Dairy Queen fans

Demographic split for Dairy Queen audience in United States
MetricValue
Female60.8%
Male39.2%
Average age37.5
Estimated audience size24,734,546

Audience persona

The typical Dairy Queen fan in United States is more female, around 37.5 years old, with strong Extroversion tendencies and a notable affinity for Jack in the Box.

Top regions in United States

Top regions ranked by reach for Dairy Queen in United States
RegionReachAffinity
Texas2,645,6641.24×
Ohio1,351,1881.77×
Florida1,104,5380.66×
Pennsylvania924,2631.11×
California916,5740.34×
Illinois875,4751.06×
Georgia866,0711.14×
Indiana846,5381.87×
Michigan826,1251.28×
Minnesota576,9491.63×
Washington550,8811.11×
Kentucky539,9281.74×
Arizona526,0731.04×
North Carolina525,6750.71×
Missouri511,6281.28×
Virginia472,1170.78×
Tennessee463,1770.93×
Wisconsin459,0131.23×
New York429,8690.31×
Colorado419,3191.08×
Oregon385,5331.36×
New Jersey333,6110.53×
Iowa327,7011.61×
Massachusetts296,2780.61×
Alabama285,7530.83×
Kansas236,4661.21×
Nebraska231,6031.87×
Connecticut229,5310.93×
Maryland227,3050.53×
West Virginia220,6391.92×
Louisiana205,0690.64×
South Carolina204,7900.55×
Arkansas184,3470.9×
Nevada150,4370.63×
Utah144,2780.65×
New Mexico142,4041.15×
Mississippi140,4820.69×
Oklahoma136,0170.5×
Idaho131,1261.06×
Montana108,7191.58×
South Dakota103,6441.81×
North Dakota95,2711.87×
Maine88,4091×
New Hampshire79,8220.82×
Delaware72,4381.06×
Wyoming37,1061.01×
Rhode Island28,2790.36×
Hawaii25,6530.24×
Alaska21,1890.4×
Washington, District of Columbia16,6820.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dairy Queen audience
BrandAffinityCategory
Jack in the Box4.28×Food & Beverages
Baskin-Robbins6.1×Food & Beverages
Taco Bell2.42×Food & Beverages
Chick-fil-A2.25×Food & Beverages
Five Guys3.68×Food & Beverages
Wingstop2.27×Food & Beverages
Arby's3.13×Food & Beverages
Harry Potter1.65×Movies & TV
Panera Bread2.28×Food & Beverages
Pollo Tropical7.53×Food & Beverages
Subway1.86×Food & Beverages
Shake Shack3.88×Food & Beverages
Sonic Drive-In3.69×Food & Beverages
Tesco7.41×Shopping
Burger King1.74×Food & Beverages
White Castle (restaurant)4.8×Food & Beverages
Hardee's4.58×Food & Beverages
Little Caesars2.13×Food & Beverages
Flatline2.15×Technology & Electronics
Popeyes Louisiana Kitchen3.01×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dairy Queen audience
TraitClusterScore
ExtroversionTHRILL1.47
Convenience OrientationPREMIUM1.38
Social Media UsageJOY1.14
Family OrientationCONSERVATISM1.14
Urban LifestyleOPEN1.11
Community OrientationOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Dairy Queen
CountryShare
United States73.5%
Canada11.8%
Mexico5.2%

See Dairy Queen audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Dairy Queen have in United States?

Dairy Queen has an estimated audience of 24,734,546 people in United States, concentrated in Texas and Ohio.

What is the gender split and age of Dairy Queen fans?

60.8% of Dairy Queen fans are female, 39.2% are male, with an average age of 37.5 years.

Which brands do Dairy Queen fans like most?

Dairy Queen fans show strongest brand affinity for Jack in the Box (4.28×), Baskin-Robbins (6.1×), and Taco Bell (2.42×) over the country average.

Where do Dairy Queen fans live in United States?

Dairy Queen fans in United States are most concentrated in Texas (reach 2,645,664), Ohio (reach 1,351,188), and Florida (reach 1,104,538). These three regions account for the largest share of the active audience.

What other brands do Dairy Queen fans also like?

Beyond Dairy Queen itself, the audience over-indexes on Baskin-Robbins (6.1×), Taco Bell (2.42×), Chick-fil-A (2.25×), and Five Guys (3.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dairy Queen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.