Subway Audience in United States

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Subway has an estimated audience of 52,134,632 people in United States. 53.2% are female, 46.8% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Google News, Forrest Gump, Google Maps, Autism Awareness, Diabetes mellitus awareness.

The average Subway fan in United States is 37.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google News, Forrest Gump, Google Maps, with strongest over-indexing on Google News (24.36× the country average). Demographically, the Subway audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Demographics of Subway fans

Demographic split for Subway audience in United States
MetricValue
Female53.2%
Male46.8%
Average age37.3
Estimated audience size52,134,632

Audience persona

The typical Subway fan in United States is balanced, around 37.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Subway in United States
RegionReachAffinity
California5,127,5620.89×
Texas5,022,7521.12×
Florida2,977,2670.84×
Ohio2,227,4791.39×
New York1,852,2210.64×
Illinois1,809,8511.04×
Michigan1,782,6841.31×
Georgia1,658,6111.03×
North Carolina1,612,7251.03×
Indiana1,377,8921.45×
Virginia1,214,1030.96×
Tennessee1,213,6841.16×
Pennsylvania1,194,9260.68×
Missouri1,047,4501.25×
Washington974,8920.93×
Arizona913,2620.86×
Wisconsin898,3201.15×
Louisiana880,7051.31×
South Carolina856,0811.09×
Minnesota850,0611.14×
Kentucky793,8191.21×
Colorado772,9880.94×
Alabama765,1181.05×
Maryland667,1830.74×
Oklahoma656,6761.13×
Massachusetts646,1760.63×
Oregon611,1351.02×
Arkansas589,1301.37×
Iowa586,4151.37×
Mississippi583,7671.36×
Nevada467,2910.93×
Kansas463,5601.13×
New Jersey457,8950.35×
Utah449,9420.96×
Connecticut423,3320.81×
New Mexico325,5841.25×
West Virginia318,2991.31×
Nebraska295,4371.13×
Idaho261,9841×
Hawaii216,1550.96×
Maine177,3620.95×
South Dakota135,8851.13×
New Hampshire134,9560.66×
Rhode Island134,2030.81×
Montana118,4070.82×
North Dakota117,1301.09×
Washington, District of Columbia106,2090.68×
Alaska88,0610.79×
Wyoming79,3531.03×
Vermont70,0750.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Subway audience
BrandAffinityCategory
Google News24.36×News
Forrest Gump31.7×Movies & TV
Google Maps8.09×Internet & Social Media
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Capital One7.46×Business & Career
Circle K12.95×Shopping
Indeed.com6.93×Business & Career
Panda Express7.56×Food & Beverages
Kia Sportage31.5×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Enterprise Rent-A-Car7×Cars & Mobility
Jollibee12.28×Food & Beverages
Beetlejuice5.4×Movies & TV
Income tax13.19×Business & Career
CarGurus6.24×Cars & Mobility
DeviantArt7.14×Internet & Social Media
Aaron Rodgers6.43×Sports
AccuWeather6.28×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Subway audience
TraitClusterScore
Convenience OrientationPREMIUM1.51
ExtroversionTHRILL1.4
IndulgenceJOY1.35
Urban LifestyleOPEN1.24
Social Media UsageJOY1.17
LGBTQ+ IdentityOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Subway
CountryShare
United States44.1%
Brazil6.0%
United Kingdom5.8%

See Subway audiences in other countries

More Fast food restaurants audiences in United States

Frequently asked questions

How many fans does Subway have in United States?

Subway has an estimated audience of 52,134,632 people in United States, concentrated in California and Texas.

What is the gender split and age of Subway fans?

53.2% of Subway fans are female, 46.8% are male, with an average age of 37.3 years.

Which brands do Subway fans like most?

Subway fans show strongest brand affinity for Google News (24.36×), Forrest Gump (31.7×), and Google Maps (8.09×) over the country average.

Where do Subway fans live in United States?

Subway fans in United States are most concentrated in California (reach 5,127,562), Texas (reach 5,022,752), and Florida (reach 2,977,267). These three regions account for the largest share of the active audience.

What other brands do Subway fans also like?

Beyond Subway itself, the audience over-indexes on Forrest Gump (31.7×), Google Maps (8.09×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Subway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.