Rascasse Audience Intelligence

Chick-fil-A Target Market in United States

A data profile of the people who buy, follow and care about Chick-fil-A in United States — modelled from more than twelve digital signal sources. Chick-fil-A has an estimated audience of 63,480,692 people in United States.

#1among Restaurants in United States#17among Brand in United States#20in Food & Beverages

The average Chick-fil-A fan in United States is 39.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Popeyes Louisiana Kitchen, Raising Cane's Chicken Fingers, Wendy's, with strongest over-indexing on Popeyes Louisiana Kitchen (5.42× the country average).

Demographically, the Chick-fil-A audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chick-fil-A fan in United States is more female, around 39.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Popeyes Louisiana Kitchen.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chick-fil-A profile in United States.

Audience size
63.5M
in United States
Gender
57.8%♀
42.2% male
Age
39.4
average years
Country rank
#252
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chick-fil-A

57.8% are female, 42.2% are male, average age 39.4.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Chick-fil-A audience in United States
MetricValue
Female57.8%
Male42.2%
Average age39.4
Estimated audience size63,480,692
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Chick-fil-A audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3918%
40-4919%
50+23%
Fig. 04

Worldwide distribution

88.2%

of the worldwide Chick-fil-A audience comes from United States.

Worldwide audience distribution share by country for Chick-fil-A
CountryShare
United States88.2%
Canada5.0%
United Kingdom1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chick-fil-A audience in United States is strongest.

Fig. 05

Top regions by affinity

Chick-fil-A customers by region in United States
#RegionReachAffinity×
01Georgia~4M2.07×
02Texas~10M1.86×
03South Carolina~1.5M1.80×
04North Carolina~3.5M1.79×
05Virginia~2.5M1.70×
06Alabama~1.5M1.59×
07Tennessee~2M1.56×
08Florida~6.5M1.54×
09Maryland~1.5M1.54×
10Delaware~200K1.35×
11Utah~700K1.29×
12Oklahoma~900K1.28×
13Mississippi~600K1.24×
14Arkansas~600K1.23×
15Colorado~1M1.22×
16Kentucky~1M1.21×
17Louisiana~1M1.17×
18Missouri~1M1.15×
19Pennsylvania~2.5M1.14×
20Indiana~1.5M1.14×
21Arizona~1.5M1.10×
22Ohio~2M1.08×
23West Virginia~300K1.05×
24Washington, District of Columbia~200K1.03×
25Kansas~500K1.01×
26New Jersey~1.5M0.98×
27Nevada~600K0.95×
28California~6M0.89×
29New Mexico~300K0.88×
30Illinois~2M0.87×
31Washington~1M0.80×
32Idaho~300K0.80×
33Nebraska~200K0.77×
34Michigan~1.5M0.75×
35Hawaii~200K0.73×
36Connecticut~500K0.72×
37Minnesota~600K0.71×
38Massachusetts~900K0.70×
39Iowa~400K0.70×
40Oregon~500K0.68×
41New York~2.5M0.65×
42Wisconsin~600K0.65×
43Rhode Island~100K0.58×
44North Dakota~70K0.56×
45Montana~90K0.52×
46New Hampshire~100K0.49×
47South Dakota~60K0.44×
48Maine~100K0.43×
49Wyoming~40K0.41×
50Vermont~20K0.16×
Fig. 06

Affinity by region

Affinity by region — Chick-fil-A, United States
0.16×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chick-fil-A audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chick-fil-A audience
#·InterestCategoryAffinity×
01Popeyes Louisiana KitchenFood & Beverages5.42×
02Raising Cane's Chicken FingersFood & Beverages5.28×
03Zaxby'sFood & Beverages4.57×
04Jack in the BoxFood & Beverages4.36×
05Five GuysFood & Beverages4.29×
06WhataburgerFood & Beverages3.63×
07Wendy'sFood & Beverages3.52×
08Culver'sFood & Beverages3.47×
09Arby'sFood & Beverages3.39×
10Taco BellFood & Beverages3.31×
11KFCFood & Beverages3.20×
12Burger KingFood & Beverages3.11×
13SubwayFood & Beverages3.08×
14Panera BreadFood & Beverages2.93×
15Panda ExpressFood & Beverages2.83×
16Chipotle Mexican GrillFood & Beverages2.71×
17WingstopFood & Beverages2.63×
18Texas RoadhouseFood & Beverages2.12×
19McDonald'sFood & Beverages2.09×
20Hobby LobbyHome & Garden1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chick-fil-A audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chick-fil-A audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.23×
PatriotismCONSERVATISM1.21×
Price SensitivityPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chick-fil-A audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Design AffinityPREMIUM0.87×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chick-fil-A's target market in United States?

Chick-fil-A's target market in United States covers an estimated 63,480,692 people, concentrated in Texas and Florida.

02

What is the gender split and age of Chick-fil-A customers?

57.8% of the Chick-fil-A audience are female, 42.2% are male, with an average age of 39.4 years.

03

Which brands do Chick-fil-A fans like most?

Chick-fil-A fans show strongest brand affinity for Popeyes Louisiana Kitchen (5.42×), Raising Cane's Chicken Fingers (5.28×), and Wendy's (3.52×) over the country average.

04

Where do Chick-fil-A fans live in United States?

Chick-fil-A fans in United States are most concentrated in Texas (reach ~10M), Florida (reach ~6.5M), and California (reach ~6M). These three regions account for the largest share of the active audience.

05

What other brands do Chick-fil-A fans also like?

Beyond Chick-fil-A itself, the audience over-indexes on Raising Cane's Chicken Fingers (5.28×), Wendy's (3.52×), Taco Bell (3.31×), and Burger King (3.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Chick-fil-A audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chick-fil-A. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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