Chick-fil-A Audience in United States

Chick-fil-A logo

Chick-fil-A has an estimated audience of 63,480,692 people in United States. 57.8% are female, 42.2% are male, average age 39.4. Top regions: Texas, Florida, California. Top brand affinities: Taco Bell, Burger King, Subway, Popeyes Louisiana Kitchen, Jack in the Box.

The average Chick-fil-A fan in United States is 39.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Taco Bell, Burger King, Subway, with strongest over-indexing on Taco Bell (3.31× the country average). Demographically, the Chick-fil-A audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Chick-fil-A fans

Demographic split for Chick-fil-A audience in United States
MetricValue
Female57.8%
Male42.2%
Average age39.4
Estimated audience size63,480,692

Audience persona

The typical Chick-fil-A fan in United States is more female, around 39.4 years old, with strong Risk Appetite tendencies and a notable affinity for Taco Bell.

Top regions in United States

Top regions ranked by reach for Chick-fil-A in United States
RegionReachAffinity
Texas10,377,6061.9×
Florida6,620,4571.54×
California6,611,2130.95×
Georgia4,241,3602.17×
North Carolina3,559,5331.86×
Virginia2,654,6321.72×
New York2,513,8710.71×
Pennsylvania2,425,1131.13×
Ohio2,088,5961.07×
Tennessee1,999,3471.57×
Illinois1,920,9790.91×
Maryland1,738,8421.59×
South Carolina1,706,6751.79×
New Jersey1,647,2631.02×
Arizona1,441,8411.11×
Alabama1,382,2131.56×
Indiana1,335,2951.15×
Michigan1,299,3470.78×
Colorado1,293,0841.29×
Missouri1,135,8821.11×
Washington1,043,8500.82×
Kentucky969,8851.22×
Louisiana942,1601.15×
Massachusetts901,9440.72×
Oklahoma877,3751.24×
Utah744,4141.31×
Minnesota653,2870.72×
Mississippi612,5981.17×
Arkansas612,4911.17×
Wisconsin608,4940.64×
Nevada601,2200.98×
Kansas498,6041×
Oregon488,1800.67×
Connecticut482,1770.76×
Iowa360,8030.69×
West Virginia292,4120.99×
New Mexico275,6680.87×
Nebraska243,1660.76×
Idaho239,7570.75×
Delaware231,4711.32×
Washington, District of Columbia196,3281.03×
Hawaii180,9820.66×
New Hampshire121,1000.48×
Rhode Island111,1230.55×
Maine96,2470.42×
Montana85,3220.48×
North Dakota65,0370.5×
South Dakota57,7500.39×
Wyoming35,5150.38×
Vermont15,6210.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chick-fil-A audience
BrandAffinityCategory
Taco Bell3.31×Food & Beverages
Burger King3.11×Food & Beverages
Subway3.08×Food & Beverages
Popeyes Louisiana Kitchen5.42×Food & Beverages
Jack in the Box4.36×Food & Beverages
Five Guys4.29×Food & Beverages
Panda Express2.83×Food & Beverages
Whataburger3.63×Food & Beverages
KFC3.2×Food & Beverages
Panera Bread2.93×Food & Beverages
Wingstop2.63×Food & Beverages
Texas Roadhouse2.12×Food & Beverages
Chipotle Mexican Grill2.71×Food & Beverages
Arby's3.39×Food & Beverages
Zaxby's4.57×Food & Beverages
Hobby Lobby1.74×Home & Garden
Dollar General1.73×Shopping
Waffle House3.07×Food & Beverages
Olive Garden2.44×Food & Beverages
Pizza Hut1.79×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chick-fil-A audience
TraitClusterScore
Risk AppetiteTHRILL2.02
Luxury OrientationPREMIUM1.69
Convenience OrientationPREMIUM1.28
Family OrientationCONSERVATISM1.25
ExtroversionTHRILL1.22
IndulgenceJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Chick-fil-A
CountryShare
United States88.4%
Canada4.9%
Puerto Rico1.1%

See Chick-fil-A audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Chick-fil-A have in United States?

Chick-fil-A has an estimated audience of 63,480,692 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Chick-fil-A fans?

57.8% of Chick-fil-A fans are female, 42.2% are male, with an average age of 39.4 years.

Which brands do Chick-fil-A fans like most?

Chick-fil-A fans show strongest brand affinity for Taco Bell (3.31×), Burger King (3.11×), and Subway (3.08×) over the country average.

Where do Chick-fil-A fans live in United States?

Chick-fil-A fans in United States are most concentrated in Texas (reach 10,377,606), Florida (reach 6,620,457), and California (reach 6,611,213). These three regions account for the largest share of the active audience.

What other brands do Chick-fil-A fans also like?

Beyond Chick-fil-A itself, the audience over-indexes on Burger King (3.11×), Subway (3.08×), Popeyes Louisiana Kitchen (5.42×), and Jack in the Box (4.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chick-fil-A. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.