Rascasse Audience Intelligence

Panera Bread Target Market in United States

A data profile of the people who buy, follow and care about Panera Bread in United States — modelled from more than twelve digital signal sources. Panera Bread has an estimated audience of 37,437,096 people in United States.

#5among Restaurants in United States#68among Brand in United States#64in Food & Beverages

The average Panera Bread fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Popeyes Louisiana Kitchen, Potbelly Sandwich Works, Chipotle Mexican Grill, with strongest over-indexing on Popeyes Louisiana Kitchen (4.67× the country average).

Demographically, the Panera Bread audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Panera Bread fan in United States is more female, around 40.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Popeyes Louisiana Kitchen.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Panera Bread profile in United States.

Audience size
37.4M
in United States
Gender
60.7%♀
39.3% male
Age
40.0
average years
Country rank
#640
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Panera Bread

60.7% are female, 39.3% are male, average age 40.0.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Panera Bread audience in United States
MetricValue
Female60.7%
Male39.3%
Average age40.0
Estimated audience size37,437,096
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Panera Bread audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3919%
40-4922%
50+22%
Fig. 04

Worldwide distribution

95.3%

of the worldwide Panera Bread audience comes from United States.

Worldwide audience distribution share by country for Panera Bread
CountryShare
United States95.3%
Canada1.3%
Japan0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Panera Bread audience in United States is strongest.

Fig. 05

Top regions by affinity

Panera Bread customers by region in United States
#RegionReachAffinity×
01Maryland~1M1.80×
02Virginia~1.5M1.70×
03New Jersey~1.5M1.61×
04North Carolina~2M1.59×
05Michigan~1.5M1.52×
06Florida~4M1.51×
07Illinois~2M1.49×
08Massachusetts~1M1.48×
09Connecticut~500K1.47×
10Pennsylvania~2M1.43×
11Delaware~100K1.37×
12Rhode Island~200K1.35×
13Ohio~1.5M1.27×
14Washington, District of Columbia~100K1.26×
15Tennessee~900K1.24×
16Georgia~1.5M1.19×
17New Hampshire~200K1.19×
18South Carolina~700K1.18×
19Kansas~300K1.16×
20Wisconsin~600K1.15×
21Indiana~800K1.13×
22Missouri~700K1.13×
23Colorado~600K1.10×
24Kentucky~500K1.10×
25Minnesota~600K1.05×
26Nevada~400K1.05×
27Oklahoma~400K1.03×
28Arizona~800K1.01×
29Alabama~500K0.99×
30New York~2M0.96×
31California~4M0.94×
32Washington~700K0.88×
33Nebraska~200K0.86×
34Iowa~300K0.85×
35Texas~2.5M0.84×
36West Virginia~100K0.83×
37Maine~100K0.72×
38Vermont~50K0.72×
39Idaho~100K0.70×
40New Mexico~100K0.66×
41Oregon~300K0.63×
42North Dakota~50K0.62×
43Arkansas~200K0.61×
44Montana~60K0.58×
45South Dakota~50K0.58×
46Louisiana~200K0.46×
47Utah~100K0.43×
48Mississippi~100K0.34×
49Wyoming~20K0.33×
50Hawaii~20K0.11×
Fig. 06

Affinity by region

Affinity by region — Panera Bread, United States
0.11×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Panera Bread audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Panera Bread audience
#·InterestCategoryAffinity×
01QuiznosFood & Beverages10.04×
02Potbelly Sandwich WorksFood & Beverages8.90×
03Noodles & CompanyFood & Beverages7.51×
04McAlister's DeliFood & Beverages6.80×
05Cook Out (restaurant)Food & Beverages6.57×
06Shake ShackFood & Beverages5.11×
07Popeyes Louisiana KitchenFood & Beverages4.67×
08Jersey Mike's SubsFood & Beverages4.63×
09Jimmy John'sFood & Beverages4.08×
10Culver'sFood & Beverages3.39×
11Chipotle Mexican GrillFood & Beverages3.08×
12Raising Cane's Chicken FingersFood & Beverages2.76×
13Chick-fil-AFood & Beverages2.06×
14Trader Joe'sShopping2.00×
15Texas RoadhouseFood & Beverages1.90×
16Kohl'sShopping1.87×
17MarshallsFashion & Accessoires1.81×
18Google DocsInternet & Social Media1.76×
19StarbucksFood & Beverages1.70×
20Old NavyFashion & Accessoires1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Panera Bread audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Panera Bread audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.32×
IndulgenceJOY1.28×
Urban LifestyleOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Panera Bread audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
Risk AppetiteTHRILL0.88×
TraditionCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Panera Bread's target market in United States?

Panera Bread's target market in United States covers an estimated 37,437,096 people, concentrated in California and Florida.

02

What is the gender split and age of Panera Bread customers?

60.7% of the Panera Bread audience are female, 39.3% are male, with an average age of 40.0 years.

03

Which brands do Panera Bread fans like most?

Panera Bread fans show strongest brand affinity for Popeyes Louisiana Kitchen (4.67×), Potbelly Sandwich Works (8.9×), and Chipotle Mexican Grill (3.08×) over the country average.

04

Where do Panera Bread fans live in United States?

Panera Bread fans in United States are most concentrated in California (reach ~4M), Florida (reach ~4M), and Texas (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Panera Bread fans also like?

Beyond Panera Bread itself, the audience over-indexes on Potbelly Sandwich Works (8.9×), Chipotle Mexican Grill (3.08×), Jersey Mike's Subs (4.63×), and Culver's (3.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Panera Bread audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Panera Bread. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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