Panera Bread Audience in United States

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Panera Bread has an estimated audience of 37,153,671 people in United States. 60.7% are female, 39.3% are male, average age 40.0. Top regions: California, Florida, Texas. Top brand affinities: Potbelly Sandwich Works, Popeyes Louisiana Kitchen, Chipotle Mexican Grill, Noodles & Company, Shake Shack.

The average Panera Bread fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Potbelly Sandwich Works, Popeyes Louisiana Kitchen, Chipotle Mexican Grill, with strongest over-indexing on Potbelly Sandwich Works (8.9× the country average). Demographically, the Panera Bread audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Panera Bread fans

Demographic split for Panera Bread audience in United States
MetricValue
Female60.7%
Male39.3%
Average age40.0
Estimated audience size37,153,671

Audience persona

The typical Panera Bread fan in United States is more female, around 40.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Potbelly Sandwich Works.

Top regions in United States

Top regions ranked by reach for Panera Bread in United States
RegionReachAffinity
California4,267,8051.04×
Florida3,729,4931.48×
Texas3,012,9080.94×
North Carolina1,974,3431.77×
New York1,966,5040.95×
Pennsylvania1,822,6291.46×
Illinois1,648,4811.33×
Georgia1,556,4921.36×
Michigan1,461,8221.5×
Virginia1,447,7761.6×
New Jersey1,437,0231.52×
Ohio1,359,1681.19×
Maryland1,100,3201.72×
Tennessee996,7851.34×
Massachusetts993,0811.36×
Colorado734,8981.25×
Indiana718,1941.06×
South Carolina696,9841.25×
Arizona673,9350.89×
Missouri672,5561.12×
Washington656,2620.88×
Wisconsin615,6771.1×
Connecticut570,2231.53×
Alabama540,3481.04×
Kentucky503,7591.08×
Minnesota499,9710.94×
Oklahoma465,7421.13×
Nevada411,0091.14×
Kansas304,3441.04×
Oregon271,9410.64×
Louisiana260,6190.54×
Iowa238,6970.78×
Arkansas209,9810.69×
Rhode Island164,1491.39×
New Hampshire162,1481.11×
Nebraska151,4620.81×
Delaware146,4631.43×
West Virginia140,2630.81×
Washington, District of Columbia131,3331.18×
Utah120,2070.36×
Mississippi120,1040.39×
New Mexico116,7030.63×
Idaho113,4740.61×
Maine98,0700.74×
Montana53,5150.52×
North Dakota49,5350.65×
South Dakota46,3320.54×
Vermont45,3010.69×
Wyoming18,3400.33×
Hawaii14,6670.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Panera Bread audience
BrandAffinityCategory
Potbelly Sandwich Works8.9×Food & Beverages
Popeyes Louisiana Kitchen4.67×Food & Beverages
Chipotle Mexican Grill3.08×Food & Beverages
Noodles & Company7.51×Food & Beverages
Shake Shack5.11×Food & Beverages
Chick-fil-A2.06×Food & Beverages
Kohl's1.87×Shopping
Texas Roadhouse1.9×Food & Beverages
McAlister's Deli6.8×Food & Beverages
Quiznos10.04×Food & Beverages
Cook Out (restaurant)6.57×Food & Beverages
Starbucks1.7×Food & Beverages
Google Docs1.76×Internet & Social Media
Macy's1.64×Shopping
Old Navy1.62×Fashion & Accessoires
Marshalls1.81×Fashion & Accessoires
Firehouse Subs4.37×Food & Beverages
Waffle House2.84×Food & Beverages
Nordstrom rack1.95×Fashion & Accessoires
The Gilded Age2.06×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Panera Bread audience
TraitClusterScore
Convenience OrientationPREMIUM1.4
IndulgenceJOY1.39
ExtroversionTHRILL1.29
Family OrientationCONSERVATISM1.22
Urban LifestyleOPEN1.16
Healthy LifestyleBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Panera Bread
CountryShare
United States95.3%
Canada1.3%
Japan0.4%

See Panera Bread audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Panera Bread have in United States?

Panera Bread has an estimated audience of 37,153,671 people in United States, concentrated in California and Florida.

What is the gender split and age of Panera Bread fans?

60.7% of Panera Bread fans are female, 39.3% are male, with an average age of 40.0 years.

Which brands do Panera Bread fans like most?

Panera Bread fans show strongest brand affinity for Potbelly Sandwich Works (8.9×), Popeyes Louisiana Kitchen (4.67×), and Chipotle Mexican Grill (3.08×) over the country average.

Where do Panera Bread fans live in United States?

Panera Bread fans in United States are most concentrated in California (reach 4,267,805), Florida (reach 3,729,493), and Texas (reach 3,012,908). These three regions account for the largest share of the active audience.

What other brands do Panera Bread fans also like?

Beyond Panera Bread itself, the audience over-indexes on Popeyes Louisiana Kitchen (4.67×), Chipotle Mexican Grill (3.08×), Noodles & Company (7.51×), and Shake Shack (5.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Panera Bread. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.