Starbucks Audience in United States

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Starbucks has an estimated audience of 64,041,976 people in United States. 66.1% are female, 33.9% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Burger King, Chipotle Mexican Grill, Concurrent Versions System, Friendship, Hobby Lobby.

The average Starbucks fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Burger King, Chipotle Mexican Grill, Concurrent Versions System, with strongest over-indexing on Burger King (2.94× the country average). Demographically, the Starbucks audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

Demographics of Starbucks fans

Demographic split for Starbucks audience in United States
MetricValue
Female66.1%
Male33.9%
Average age37.5
Estimated audience size64,041,976

Audience persona

The typical Starbucks fan in United States is more female, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for Burger King.

Top regions in United States

Top regions ranked by reach for Starbucks in United States
RegionReachAffinity
California12,820,0181.82×
Texas7,679,8231.39×
Florida5,799,5041.34×
New York3,889,1001.09×
Illinois2,819,8411.32×
Georgia2,274,3111.15×
North Carolina2,121,2271.1×
Washington1,908,0681.49×
Ohio1,902,9160.96×
Pennsylvania1,854,3660.86×
Virginia1,806,3321.16×
New Jersey1,615,4440.99×
Michigan1,499,8490.9×
Colorado1,408,0901.4×
Indiana1,359,7451.16×
Tennessee1,357,9131.06×
Arizona1,354,7041.04×
Massachusetts1,197,7110.95×
Maryland1,117,5841.01×
South Carolina1,098,7871.14×
Nevada1,026,7191.66×
Missouri959,2520.93×
Wisconsin938,3890.97×
Oregon859,7251.17×
Minnesota857,3210.93×
Louisiana754,8700.91×
Kentucky715,8830.89×
Alabama666,1330.74×
Oklahoma655,0410.92×
Connecticut585,0070.91×
Utah561,8060.98×
Kansas465,2500.92×
Iowa424,4180.8×
Hawaii420,6441.53×
New Mexico418,9081.3×
Arkansas399,7320.76×
Mississippi375,2700.71×
Nebraska286,2860.89×
Idaho260,7400.81×
Washington, District of Columbia245,8301.28×
West Virginia215,5870.72×
New Hampshire182,4290.72×
Rhode Island148,1930.73×
Delaware141,2960.8×
Montana136,7220.77×
Maine126,1380.55×
South Dakota115,7720.78×
North Dakota95,5740.73×
Wyoming73,0300.77×
Alaska68,0960.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Starbucks audience
BrandAffinityCategory
Burger King2.94×Food & Beverages
Chipotle Mexican Grill3.17×Food & Beverages
Concurrent Versions System2.45×Technology & Electronics
Friendship2×Kids & Family
Hobby Lobby1.72×Home & Garden
Dollar General1.65×Shopping
Google Docs1.75×Internet & Social Media
Reddit1.63×Internet & Social Media
Yahoo!奇摩名人娛樂1.79×Internet & Social Media
Menards2.06×Home & Garden
Chick-fil-A1.58×Food & Beverages
Taco Bell1.63×Food & Beverages
Subway1.63×Food & Beverages
Gmail1.56×Internet & Social Media
Pizza Hut1.56×Food & Beverages
Final Destination1.77×Movies & TV
Hollywood1.52×Travel & Leisure
Rob Reiner1.66×Movies & TV
Parenting styles3.35×Kids & Family
Diane Keaton2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Starbucks audience
TraitClusterScore
IndulgenceJOY1.23
Price SensitivityPREMIUM1.2
ExtroversionTHRILL1.19
Convenience OrientationPREMIUM1.17
Social Media UsageJOY1.12
Family OrientationCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Starbucks
CountryShare
United States29.2%
Japan9.2%
China6.3%

See Starbucks audiences in other countries

More Coffee audiences in United States

Frequently asked questions

How many fans does Starbucks have in United States?

Starbucks has an estimated audience of 64,041,976 people in United States, concentrated in California and Texas.

What is the gender split and age of Starbucks fans?

66.1% of Starbucks fans are female, 33.9% are male, with an average age of 37.5 years.

Which brands do Starbucks fans like most?

Starbucks fans show strongest brand affinity for Burger King (2.94×), Chipotle Mexican Grill (3.17×), and Concurrent Versions System (2.45×) over the country average.

Where do Starbucks fans live in United States?

Starbucks fans in United States are most concentrated in California (reach 12,820,018), Texas (reach 7,679,823), and Florida (reach 5,799,504). These three regions account for the largest share of the active audience.

What other brands do Starbucks fans also like?

Beyond Starbucks itself, the audience over-indexes on Chipotle Mexican Grill (3.17×), Concurrent Versions System (2.45×), Friendship (2×), and Hobby Lobby (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Starbucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.