Rascasse Audience Intelligence

Caribou Coffee Target Market in United States

A data profile of the people who buy, follow and care about Caribou Coffee in United States — modelled from more than twelve digital signal sources. Caribou Coffee has an estimated audience of 3,665,552 people in United States.

#3among Coffee in United States#900among Brand in United States#555in Food & Beverages

The average Caribou Coffee fan in United States is 40.0 years old, more female, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Wisconsin, North Carolina.

Top brand affinities include Culver's, Dutch Bros. Coffee, Blue Bottle Coffee Company, with strongest over-indexing on Culver's (8.97× the country average).

Demographically, the Caribou Coffee audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Caribou Coffee fan in United States is more female, around 40.0 years old, with strong Spirituality tendencies and a notable affinity for Culver's.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caribou Coffee profile in United States.

Audience size
3.7M
in United States
Gender
68.1%♀
31.9% male
Age
40.0
average years
Country rank
#8668
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Caribou Coffee

68.1% are female, 31.9% are male, average age 40.0.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Caribou Coffee audience in United States
MetricValue
Female68.1%
Male31.9%
Average age40.0
Estimated audience size3,665,552
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Caribou Coffee audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3918%
40-4918%
50+25%
Fig. 04

Worldwide distribution

71.3%

of the worldwide Caribou Coffee audience comes from United States.

Worldwide audience distribution share by country for Caribou Coffee
CountryShare
United States71.3%
Kuwait9.7%
Egypt1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caribou Coffee audience in United States is strongest.

Fig. 05

Top regions by affinity

Caribou Coffee customers by region in United States
#RegionReachAffinity×
01Minnesota~1M19.91×
02North Dakota~70K9.57×
03South Dakota~50K5.86×
04Wisconsin~200K3.39×
05Iowa~80K2.71×
06North Carolina~200K1.69×
07Georgia~200K1.44×
08Nebraska~10K0.66×
09Colorado~40K0.65×
10Kansas~20K0.60×
11Michigan~50K0.53×
12Missouri~30K0.50×
13Vermont~3K0.45×
14Ohio~50K0.44×
15Alaska~3K0.39×
16Delaware~4K0.38×
17Rhode Island~4K0.35×
18Montana~3K0.34×
19Hawaii~5K0.32×
20New Hampshire~4K0.29×
21West Virginia~5K0.28×
22Maine~4K0.28×
23Idaho~5K0.27×
24Florida~60K0.26×
25Illinois~30K0.26×
26South Carolina~10K0.26×
27Mississippi~8K0.26×
28New Mexico~5K0.25×
29Washington, District of Columbia~3K0.25×
30Arkansas~6K0.22×
31Indiana~10K0.20×
32Louisiana~9K0.19×
33Oklahoma~8K0.19×
34Utah~6K0.19×
35Connecticut~6K0.18×
36Nevada~6K0.18×
37Alabama~8K0.17×
38Kentucky~8K0.17×
39Oregon~7K0.17×
40Tennessee~10K0.16×
41Virginia~10K0.15×
42Arizona~10K0.15×
43Texas~40K0.14×
44Washington~10K0.14×
45Maryland~8K0.14×
46Massachusetts~9K0.13×
47Pennsylvania~10K0.12×
48New Jersey~10K0.11×
49New York~20K0.09×
50California~30K0.08×
Fig. 06

Affinity by region

Affinity by region — Caribou Coffee, United States
0.08×1.00×19.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caribou Coffee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caribou Coffee audience
#·InterestCategoryAffinity×
01The Coffee Bean & Tea LeafFood & Beverages20.70×
02Philz CoffeeFood & Beverages20.12×
03Tim HortonsFood & Beverages19.48×
04La colombeFood & Beverages19.05×
05Blue Bottle Coffee CompanyFood & Beverages16.86×
06CinnabonFood & Beverages12.70×
07Dutch Bros. CoffeeFood & Beverages12.10×
08Culver'sFood & Beverages8.97×
09Krispy KremeFood & Beverages7.49×
10Dunkin' DonutsFood & Beverages6.27×
11NespressoFood & Beverages6.14×
12Iced coffeeFood & Beverages5.92×
137-ElevenShopping5.20×
14Dairy QueenFood & Beverages3.96×
15StarbucksFood & Beverages3.74×
16Panera BreadFood & Beverages3.73×
17Crumbl CookiesFood & Beverages2.89×
18CognitionHealth2.66×
19ChristmasKids & Family2.26×
20Chick-fil-AFood & Beverages2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caribou Coffee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caribou Coffee audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.00×
Urban LifestyleOPEN1.25×
Community OrientationOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caribou Coffee audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.93×
DIY MentalityTHRILL0.94×
Luxury OrientationPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Caribou Coffee's target market in United States?

Caribou Coffee's target market in United States covers an estimated 3,665,552 people, concentrated in Minnesota and Wisconsin.

02

What is the gender split and age of Caribou Coffee customers?

68.1% of the Caribou Coffee audience are female, 31.9% are male, with an average age of 40.0 years.

03

Which brands do Caribou Coffee fans like most?

Caribou Coffee fans show strongest brand affinity for Culver's (8.97×), Dutch Bros. Coffee (12.1×), and Blue Bottle Coffee Company (16.86×) over the country average.

04

Where do Caribou Coffee fans live in United States?

Caribou Coffee fans in United States are most concentrated in Minnesota (reach ~1M), Wisconsin (reach ~200K), and North Carolina (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Caribou Coffee fans also like?

Beyond Caribou Coffee itself, the audience over-indexes on Dutch Bros. Coffee (12.1×), Blue Bottle Coffee Company (16.86×), Philz Coffee (20.12×), and Dunkin' Donuts (6.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Coffee audiences in United States

See Caribou Coffee audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Caribou Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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