Caribou Coffee Audience in United States

Caribou Coffee logo

Caribou Coffee has an estimated audience of 3,588,939 people in United States. 68.1% are female, 31.9% are male, average age 40.0. Top regions: Minnesota, Wisconsin, North Carolina. Top brand affinities: Dutch Bros. Coffee, Dunkin' Donuts, Philz Coffee, Blue Bottle Coffee Company, Krispy Kreme.

The average Caribou Coffee fan in United States is 40.0 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Wisconsin, North Carolina. Top brand affinities include Dutch Bros. Coffee, Dunkin' Donuts, Philz Coffee, with strongest over-indexing on Dutch Bros. Coffee (12.1× the country average). Demographically, the Caribou Coffee audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

Demographics of Caribou Coffee fans

Demographic split for Caribou Coffee audience in United States
MetricValue
Female68.1%
Male31.9%
Average age40.0
Estimated audience size3,588,939

Audience persona

The typical Caribou Coffee fan in United States is more female, around 40.0 years old, with strong Sustainability tendencies and a notable affinity for Dutch Bros. Coffee.

Top regions in United States

Top regions ranked by reach for Caribou Coffee in United States
RegionReachAffinity
Minnesota836,53716.27×
Wisconsin203,0523.76×
North Carolina192,6101.78×
Georgia139,4201.26×
Iowa85,4732.89×
Florida80,4730.33×
Michigan68,9190.73×
Ohio66,0920.6×
North Dakota60,6018.22×
Colorado52,6470.93×
South Dakota51,3426.19×
Illinois45,1030.38×
California42,9820.11×
Texas42,8070.14×
Missouri37,1760.64×
New York23,1730.12×
Kansas20,2410.72×
Virginia17,0160.19×
Indiana16,6740.25×
Pennsylvania16,2550.13×
Nebraska14,1610.79×
Tennessee13,1450.18×
Arizona11,6830.16×
Washington11,6470.16×
South Carolina11,2180.21×
Massachusetts9,2940.13×
New Jersey8,8370.1×
Maryland7,8880.13×
Oklahoma7,4820.19×
Alabama6,7600.13×
Kentucky6,6760.15×
Oregon6,0150.15×
Utah4,4610.14×
Louisiana4,2080.09×
Arkansas4,1830.14×
Nevada4,1010.12×
Connecticut3,5790.1×
Montana3,2350.32×
Mississippi2,7270.09×
Idaho2,4540.14×
New Mexico2,2360.12×
Wyoming2,1100.4×
Washington, District of Columbia2,0660.19×
Maine1,9870.15×
West Virginia1,9530.12×
Hawaii1,8630.12×
Alaska1,6230.21×
New Hampshire1,6180.11×
Rhode Island1,2540.11×
Vermont7760.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Caribou Coffee audience
BrandAffinityCategory
Dutch Bros. Coffee12.1×Food & Beverages
Dunkin' Donuts6.27×Food & Beverages
Philz Coffee20.12×Food & Beverages
Blue Bottle Coffee Company16.86×Food & Beverages
Krispy Kreme7.49×Food & Beverages
7-Eleven5.2×Shopping
Starbucks3.74×Food & Beverages
The Coffee Bean & Tea Leaf20.7×Food & Beverages
Tim Hortons19.48×Food & Beverages
Cinnabon12.7×Food & Beverages
Panera Bread3.73×Food & Beverages
Dairy Queen3.96×Food & Beverages
Crumbl Cookies2.89×Food & Beverages
Christmas2.26×Kids & Family
La colombe19.05×Food & Beverages
Cognition2.66×Health
Chick-fil-A2.01×Food & Beverages
Iced coffee5.92×Food & Beverages
Nespresso6.14×Food & Beverages
Latte4.19×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Caribou Coffee audience
TraitClusterScore
SustainabilityBALANCE1.79
IndulgenceJOY1.51
Price SensitivityPREMIUM1.31
ExtroversionTHRILL1.3
Convenience OrientationPREMIUM1.29
Community OrientationOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Caribou Coffee
CountryShare
United States71.4%
Kuwait10.0%
Egypt1.8%

See Caribou Coffee audiences in other countries

More Coffee audiences in United States

Frequently asked questions

How many fans does Caribou Coffee have in United States?

Caribou Coffee has an estimated audience of 3,588,939 people in United States, concentrated in Minnesota and Wisconsin.

What is the gender split and age of Caribou Coffee fans?

68.1% of Caribou Coffee fans are female, 31.9% are male, with an average age of 40.0 years.

Which brands do Caribou Coffee fans like most?

Caribou Coffee fans show strongest brand affinity for Dutch Bros. Coffee (12.1×), Dunkin' Donuts (6.27×), and Philz Coffee (20.12×) over the country average.

Where do Caribou Coffee fans live in United States?

Caribou Coffee fans in United States are most concentrated in Minnesota (reach 836,537), Wisconsin (reach 203,052), and North Carolina (reach 192,610). These three regions account for the largest share of the active audience.

What other brands do Caribou Coffee fans also like?

Beyond Caribou Coffee itself, the audience over-indexes on Dunkin' Donuts (6.27×), Philz Coffee (20.12×), Blue Bottle Coffee Company (16.86×), and Krispy Kreme (7.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Caribou Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.